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Video content strategy that will help with your inbound marketing

Watch: How video can help with SEO

08/18/202203/04/2022 by scmarketing

Creating relevant video content for your brand isn’t just about social media and making your channel stand out. Video should be part of your marketing plan to help with search engine optimisation (SEO).

Watch our video – Can video help with SEO – to find out more about how video content can help your boost SEO.

Here’s a summary of some of our tips for creating video for your business:

Accounts on channels such as Vidyard, Vimeo and YouTube all help with your rankings in search.
Think about the name of your video file and its title when you upload to the video channels as it should contain keywords.
On YouTube you can add an SRT file to enable you to add subtitles and closed captions rather than burn them onto the video file. This can help with long term Search Engine Optimisation or SEOwithin the YouTube channel.
Create videos efficiently, simply and at no extra cost all on your mobile phone.
If you are shooting the video yourself it is useful to write a script so that you incorporate your keywords which are important for SEO.
Repurpose content from your blogs and make short and snappy videos upload these to your website as this is known to engage well with visitors.

Ultimately, video is another way to help get your business seen online. It’s not to be scared of, just think of it as content, it just happens to be in a very visual form rather than that of a blog It creates stand out on social media channels and the potential for more shares to extend reach. If you have a business listing on Google My Business, add your video there too as well as to a YouTube channel, Video, also keeps website visitors engaged. All of this helps support long term SEO.

SEO Croydon

As a digital marketing agency in Croydon, we offer local businesses digital marketing services and online marketing advice on SEO Services and content marketing to help increase presence in search engine results pages (SERPs).

Talk to us about your business goals and how a tailored SEO campaign can help your marketing strategy.

BNI Sutton Featured Presentation

08/19/202201/22/2021 by scmarketing

Growing your business in the 4th industrial revolution

Business Networking International (BNI) meetings each week have a featured presentation, where one business showcases its services in a 10 minute presentation with a Q&A.

Smart Cow presented the two core points to grow your business as we hit the 4th Industrial revolution of digital integration.

We focused on looking at getting cost efficient high quality leads and also how to attract, engage and convert those leads into clients.

10 minutes January 2021 BNI Sutton from Smart cow marketing

BNI Sutton

BNI Sutton meets every Thursday morning at 6:30 am. Currently online via Zoom, but normally at Oaks Park Golf Club in Sutton.

If you are interested in joining a networking group that shared over £4,000,000 of business last year then please get in touch: simon@smart-cow.com

8 Tips to improve marketing for accountants in London

05/06/202101/19/2020 by scmarketing

As an accounting firm, it’s easy to rely on repeat and referral business. However, if you want to grow, you need to turn to marketing your firm.

Marketing for accountants requires a bit more expertise to break through the noise and get your business noticed. There are more than 76,000 accountants in the UK. You have to work hard to get your business noticed online.

Keep reading to learn the latest marketing tips for accountants that will help your business grow.

1. Get on Google My Business

How will you be found on search engines if you don’t tell search engines that your business exists? You have to fill out a listing on Google My Business to show search engines that you have a legitimate business. It will also help your firm be found when people are searching.

2. Get Your Marketing Messages Right

How well can you communicate what sets your accounting firm apart from all of the other accounting firms in London?

You need to be able to explain to someone the services you provide, to whom, and why they need to go to your firm. That needs to happen in about 5-7 seconds.

If you do that well, you’ll be able to weed out the people who aren’t a good fit for your business and pique the curiosity of your ideal client.

3. Optimise for SEO

Millions of people turn to search engines every single day to find products and services. That includes searching for tax information and finding accountants.

Search engine optimisation is a great way to get your accounting firm in front of potential clients when they’re trying to learn about taxes or trying to find an accountant in London.

4. Content Builds Trust

Let’s say that someone is trying to find tax information. They don’t want to hire an accountant yet, but they want information on what capital allowances are and what qualifies.

You can write a blog post that addresses that very question. The goal is to optimise that post to appear in related searches for capital allowances.

The person wanting to understand what they are comes across your post, they read it, and they become more interested in your services.

Your content has to go above and beyond adding value and help people solve a very specific problem.

Marketing your accounting practice needs to establish trust with your target audience. The way you do that is by providing value and repetition.

The more people see your company, the more they’ll remember it. You want to be seen as a tax resource in London, not just another accountant.

Don’t be afraid to give away information for free.

5. Capture Email Addresses

In the example above, your website did its job to get someone interested in your accounting firm. Now it’s time to convert that person to a lead.

The best way to do that is to have them sign up to your email list. That allows you the opportunity to remain in communication with them until they decide to unsubscribe.

In order to capture an email address, you want to offer something of value. People aren’t really going to give up their email address because you want them to sign up for your newsletter.

However, a guide that outlines 5 tax saving strategies for small business owners would be a great way to get people to sign up to your list.

Whatever you have as your trap, so to speak, it has to be relevant and useful to your target audience.

6. Follow up With Retargeting

Not everyone will want to sign up for your email after they visit your website. You don’t want to lose that lead for good, so you need to find a way to keep your brand in front of them once they leave your site.

A retargeting campaign can do just that. A retargeting campaign uses tracking cookies to present your display ads on websites and social media networks once someone leaves your site.

Retargeting does “impact consumer behaviour” and it can help you get more clients to your accounting firm.

7. Take Networking Online

How often do you spend time at networking meetings? They can be incredibly valuable and provide a great source of referrals. You can take the same approach to a networking meeting and apply it to social media. LinkedIn, Twitter, and Facebook are great places to connect with other professionals and individuals who could benefit from a good accountant. It’s another way to engage with potential customers and establish credibility and trust.

8. Measure Results and Adjust Your Campaign

Once you start a marketing campaign, you can’t let it run on autopilot. It needs attention and tweaking, which can be difficult when you’re trying to manage client work in the middle of tax season.

You need to measure the results of your campaign to see what tactics are working well and which ones aren’t. That will give you enough information to make an informed decision about your marketing.

For example, you look at your analytics and see what you’re getting traffic to your site, and they’re reading your content. However, they’re not converting to email leads or scheduling appointments.

It could be for a variety of reasons. The visitors may be early in the buying cycle and need more touches before

It could also be that your lead magnet isn’t compelling enough to drive signups. Good marketing takes patience and testing to get it to be perfect.

Marketing for Accountants

As an accounting firm, if you want to grow, you need to do more than rely on repeat and referral business. You need to learn the latest ways to improve marketing for accountants and apply them to your business.

There are plenty of ways to market your firm from content marketing to SEO. To be successful, you need to be consistent and be willing to measure and test your campaigns.

Do you need help with marketing your accounting firm? Contact us, digital marketing and SEO experts for accountants, today for a free consultation.

Accounting business digital marketing tips

8 tips on why digital marketing is important for accounting firms

04/01/202001/02/2020 by scmarketing

Digital marketing offers a whole raft of marketing tools for small businesses to help you plan a campaign to target your specific niche and help your practice grow.

Here we cover digital marketing for accountants and give you an overview of some of the top points to consider and action to help you increase awareness of your firm, build your online presence and reach your target audience.

Get your website seen: Firstly, take an audit of your website to see if it’s doing the job it should be. What are you accounting services? Are there succinct facts about what you do? Is the content relevant to your target audience? And, are there clear calls to action to get that prospect to click for more…? Really think about your businesses web design and how it will be seen by potential clients.
Search Engine Optimisation will help you rank in search: Keywords within content on your website will help you rise in organic search rankings and can generate leads. But so is understanding your target audience so that content you write answers their specific questions. Although, it’s not all about keywords and phrases, look at our information on setting up and maintaining SEO for more detail.
Google My Business: Populate Google’s own business library with your firm’s details.This is the box that pops up on the first page of Google search when the company name is typed in. It’s free to do and at the very least get the basic information up there about your company, such as website address, telephone number, contact email and opening times, as this all helps with SEO and it’s another place that you can be found.
Pay Per Click (PPC): Increase traffic to your website through PPC ads (Google Ads or Social Media advertising for example). Create a dedicated landing page on your website so that when people click on an ad they land on a page with relevant content and, because it is relevant, this will help lower the cost of the ads. Look at our tips for setting up and running a PPC campaign.
Build brand awareness: Regular and relevant content marketing through blogs on your website, email marketing, social media posts etc., will help position you as thought leaders and build your brand. Be factual with content. Offer your readers tips and advice, industry statistics gives great factual advice but remember to credit anything you use and add links to the original stats.
Build trust through online networking: Social media marketing is key. The best channels for accounting firms are LinkedIn and Twitter. With LinkedIn it’s worth remembering that you’re networking. It’s not about selling it’s about creating that business relationship. You connect with people to then be able to engage in the future to talk about services. With a Twitter account your bio is a quick opportunity to showcase what services you offer. It’s worth having presence on this channel as your competitors will. It allows you the opportunity to share industry insight from accounting resources such as Accountancy Age. Also, having a Facebook page for your company that is up to date, even if you don’t post much from it, means that you have visibility on one of the largest search engines.
Email marketing: This is another form of online marketing and with 86% of professionals preferring to use email when communicating for business purposes (Source: HubSpot, 2017), it makes sense to include email marketing into your inbound marketing strategy. Read our email marketing tips to help you create a great campaign.
Marketing automation: To free up time and be efficient in your marketing, become targeted through automation. Marketing automation can link with your CRM system ensuring that automatic email responses or pop up chat boxes are tailored to what your website or social media visitor has viewed, downloaded or asked a question about. It helps you nurture leads from prospects through your lead generation funnel through to qualifying lead and ultimately customer. We’ve partnered with Hubspot, for top CRM (Customer Relationship Management) and Automated Marketing software, find out more about this comprehensive inbound marketing option.

Get in touch

Smart Cow is a digital marketing agency for accountants. As you can probably make out, it’s not about one digital marketing action over another but rather a host of tools that help you tailor a targeted campaign. Get in touch with us today to create your digital marketing strategy.

Digital marketing resources:

Here’s some further information to help you create a digital marketing campaign for your accountancy practice, and other marketing services we offer.