Why understanding your brand identity is key for business growth
Clients and prospects will usually see your logo and marketing first before that crucial meeting is set up. They will likely check out your online footprint such as your website, the sign on your office door (if you have a physical location) or perhaps take a look at what you’re writing about on social media. People want to feel comfortable in who they choose to do business with, they want to feel like they know the company before they call for a meeting – ultimately, it’s about building rapport and trust.
Therefore, creating your brand identity is key for business growth as you provide consistent messaging and create a trusted brand.
If your business were a person…
One way to start building and understanding your brand identity is by thinking about your business as a person. What characteristics does it have? Is this person professional, an expert in their field, knowledgeable, creative – you get the idea.
Start to jot down your thoughts on this and you’ll start to build a profile for your business.
More than a logo
Logos are important for consistency, awareness and identify but your brand is so much more than just a logo. It is how you operate and consistently provide great service and products to your clients. Think of your brand being summed up as the set of instructions that you could create to replicate your business exactly.
To understand your brand identity is also about thinking how your business is perceived by your clients, potential clients and your employees and how you would like to be perceived.
While, your answers may be aspirational at the moment, this helps from a foundation for what your goals.
With just these few small steps of taking a moment to look at your business you can begin to see that by being targeted with your messaging that this can lead to brand awareness and trust, with increased customer loyalty and share of voice – the basis of growth.
Need further help with your brand identity?
Making notes about your brand identity is just the starting point but a crucial one to help navigate the digital marketing world and helping your website be Search Engine Optimised.
Our Practice Growth Sessions are tailored for businesses keen to grow and ready to invest in marketing to achieve these goals. We work with you to focus in on your brand identity and we’ll look at how to most effectively get your business to be competitive online and noticed by your potential clients.
You can book a session for £95, or if you are an accountancy firm, we are currently offering a FREE Practice Growth Session.
