Name: Smart Cow Marketing
Price range: $$$

Why you don’t want everyone as your client

11/01/201907/25/2019 by scmarketing

Too often we hear that a business is looking for anyone as a client – “Our product is so good it will suit anyone…; we can provide a one size fits all solution…” However, what you really need to ask yourself first is who does your company identify with? Once you understand this, it can really help you formulate your marketing plan to grow your business further.

In our Practice Growth Sessions, we drill down to the details of your business to help you work out who you are best positioned to help or sell products too.

Focus on the target audience, no matter how micro that niche is, and you will fly. Try to grab the whole market and you will end up getting nothing or, at best, poor fitting clients. Your knowledge in your niche will grow and will position you as the expert and the go to person.

Creating an online persona

From these points about your target audience your next step would be to create a character or a persona. Think about the goals or challenges of your target audience. If you start with their job role, imagine their personal goals such as business growth, saving the business money or a future promotion. Then imagine what challenges they face and start to note solutions for these. So, already you can begin to see a personality form in front of you. Then think about how your service or product can help them.

By taking time to understand the needs of your target audience you can begin to understand what channels would be best for a digital marketing campaign.

Read our blog on creating an online persona for targeted sales to help you.

Book a Practice Growth Session

Setting up a persona is something you can do with a few simple steps. Equally, you can also work with a marketing agency to help create a character of your ideal customer.

Being an inbound marketing agency in London, we have Practice Growth Sessions that are tailored to businesses keen to grow and ready to invest in marketing to achieve these goals. You can book a session here for £95, or if you are an accountant, we are currently offering a FREE Practice Growth Session.

Who do you think you are?

12/08/202007/16/2019 by scmarketing

Why understanding your brand identity is key for business growth

Clients and prospects will usually see your logo and marketing first before that crucial meeting is set up. They will likely check out your online footprint such as your website, the sign on your office door (if you have a physical location) or perhaps take a look at what you’re writing about on social media. People want to feel comfortable in who they choose to do business with, they want to feel like they know the company before they call for a meeting – ultimately, it’s about building rapport and trust.

Therefore, creating your brand identity is key for business growth as you provide consistent messaging and create a trusted brand.

If your business were a person…

One way to start building and understanding your brand identity is by thinking about your business as a person. What characteristics does it have? Is this person professional, an expert in their field, knowledgeable, creative – you get the idea.

Start to jot down your thoughts on this and you’ll start to build a profile for your business.

More than a logo

Logos are important for consistency, awareness and identify but your brand is so much more than just a logo. It is how you operate and consistently provide great service and products to your clients. Think of your brand being summed up as the set of instructions that you could create to replicate your business exactly.

To understand your brand identity is also about thinking how your business is perceived by your clients, potential clients and your employees and how you would like to be perceived.

While, your answers may be aspirational at the moment, this helps from a foundation for what your goals.

With just these few small steps of taking a moment to look at your business you can begin to see that by being targeted with your messaging that this can lead to brand awareness and trust, with increased customer loyalty and share of voice – the basis of growth.

Need further help with your brand identity?

Making notes about your brand identity is just the starting point but a crucial one to help navigate the digital marketing world and helping your website be Search Engine Optimised.

Our Practice Growth Sessions are tailored for businesses keen to grow and ready to invest in marketing to achieve these goals. We work with you to focus in on your brand identity and we’ll look at how to most effectively get your business to be competitive online and noticed by your potential clients.

You can book a session for £95, or if you are an accountancy firm, we are currently offering a FREE Practice Growth Session.

How our Practice Growth Sessions help your business

01/30/202307/11/2019 by scmarketing

Digital marketing is now essential to the success of almost any business. Our tailored Practice Growth Sessions look at how to most effectively get your business to be competitive online and noticed by your potential clients. We tailor our sessions for businesses keen to grow and ready to invest in marketing to achieve their goals.

How we help

The purpose of this session is to provide you with a guide to the right foundation to start building a digital marketing campaign to grow your business. At the end, you will understand how to target your message and the tools available to help deliver the campaign.

Our Practice Growth Sessions are broken into three stages conducted in a 1-hour workshop. It’s these steps that will build your unique campaign:

We delve into why someone would choose to do business with you, getting to know your business and what makes you special. It’s all about understanding your brand identity and target audience to help create your marketing campaign.
We then look more closely at your potential clients, your competition and your target markets. This will help to build a strategy to grow your business.
We then focus on the digital marketing tools available and splinter off those that are right for you to deliver your goals.

Get in touch

You can book a session for £95, or if you are an accountancy practice, we are currently offering a FREE Practice Growth Session.

Let us use our experience, skills and knowledge to create and deliver a quality digital marketing campaign for your business. Any questions do get in touch.

Wimbledon’s digital marketing campaign successful with fans

02/15/202407/08/2019 by scmarketing

Wimbledon 2019 is well underway and it is clear its marketing team have been working very hard to create a moving, powerful, and nostalgic Ad campaign, beginning with the trailer: ‘The Story Continues’ and sparking the use of #JoinTheStory. To an inbound marketing agency like us, Wimbledon’s digital marketing campaign really is amazing.

The release of the Wimbledon 2019 trailer demonstrates how sport and society are entwined. The advert shows iconic moments from Wimbledon over the years, overlapped with the biggest global news stories which have occurred over the past century.

#JoinTheStory encourages fans to become a part of the Wimbledon story, as well as being there for major societal changes such as the first female aviator to fly across the Atlantic in 1928 was paired with Fred Perry’s first Wimbledon win six years later in 1934. Or the first summit of Everest in 1953, and a few years later – the first black woman won Wimbledon; Althea Gibson in 1957. As well as covering huge steps in technological, engineering, and medical advancements while icons like the Williams sisters, and Federer took to the court.

Key take aways to learn for your business

Every campaign you create for your business should be engaging, with the incentive to head straight to your company’s website. The Wimbledon campaign has connected with its audience through nostalgia and optimism for the future; highlighting all that has been achieved in previous years and leaving us the idea of what could still be achieved if we #JoinTheStory.

The desire to be included in ‘The Story’ is what may inspire people; watch and share photos of tennis online, use the hashtag on social media, go to matches or purchase merchandise from the online Wimbledon shop.

For SME’s, it’s about creating engaging campaigns with your customers which bring people back to your website with the potential for them to invest in your business’ service or product. Here are some key tips and tricks to take away from the Wimbledon campaign:

Use hashtags!
Make sure your campaign is relevant to your target audience
Research what your audience is interested in, as well as what competitors are doing in order to produce a great campaign
Investigate what social media platforms are best for your business. But whatever channels you use, remember to be visual and include images and videos. Many businesses tend to forget about YouTube or creating videos in general. The Wimbledon 2019 campaign reminds us how effective videos can be
Ensure you add a ‘Call to Action’ on every post or blog you upload, this encourages people to go to your website, get in contact with you, and take action
Engage with your audience; reply and like other people’s relevant and positive comments left on your social media channels

We can help create bespoke digital marketing campaigns which engage with customers and give your business the boost it needs. Call us on 020 3137 1826 or drop us an email at saymoo@smart-cow.com.