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Why visit London The Business Show 2017?

01/03/202011/09/2017 by scmarketing

The Business Show is jam-packed full of the very best speakers, innovations, education and opportunities in the business world; the event is dedicated to guiding start-ups and SMEs.

It is completely free to attend and provides world-class expertise on everything needed to grow a business in any department or industry. Check out the schedule of industry leaders due to speak at the event. From current and former dragons through to the head of B2B marketing UK Google, CEO of Yell and the founder of Pure Gym, there are some stellar speakers lined up to offer their expertise on improving, evolving and expanding a business.

We’ll be joining Flexicom Solutions at stand 772 in the SME zone, where visitors will be able to take advantage of our combined experience in IT and digital communications.

Pop by our stand and say hello from 16-17 November at Olympia, London.

Attract and retain customers with seasonal promotions

01/13/202010/06/2017 by scmarketing

As the festive season is fast approaching, now is the time to start thinking about what special offers you can provide your customers. From vouchers to competitions, we’ve got some ideas to get you thinking creatively to attract and retain customers. We’ve also got top tips on what digital marketing techniques to use to help you get your message out there.

Top tips for seasonal greetings

1. Vouchers – add a voucher to an email to redeem in your shop or online.
2. Host an event – invite customers to a launch event for your new seasonal coffee or host a music night. It’s a great way to engage with your customers.
3. Competitions – offer a prize that you know will go down a storm. Encourage entries by getting customers to give an email address. An ideal way to gather contacts for your next newsletter.
4. Added value – a voucher or offer may not be suitable for all businesses, so think what could add value to your customer? Tips that add value to your target audience is a good place to start. Even a simple thank you email and salutations for the year ahead, will go along way.

Email marketing

Email marketing is 40 times more effective at acquiring new customers than Facebook or Twitter*, so it’s a great tool to utilise alongside your social media channels to get news of your seasonal promotions to your target audience. If you need help with your email marketing, we’re offering a 60-day free trial with Constant Contact.

Tomorrow’s world – new innovations

01/03/202009/21/2017 by scmarketing

Washing machine technology of the future

Here at Smart Cow, we do love a bit of technology and when we saw this latest innovation from Panasonic we felt it needed to be shared.

At this year’s IFA in Berlin, the world’s leading trade show for consumer electronics and home appliances, Panasonic unveiled a prototype concept for a washing machine that not only washes clothes, but dries and folds them. Its technology is so intuitive that you don’t have to spend time sorting through the washing as a robotic arm scans the label on each item and decides how it needs to be washed.

So, while the ‘Sustainable Maintainer’ might take some time yet before we see it in shops, it is a great example of how companies are working to create products that encompass artificial intelligence, robotics and the internet of things (IoT). It also gives us a little glimpse into the future.

Source: Dezeen.com

Selfie campaign raises awareness of tiger’s plight

04/26/202208/24/2017 by scmarketing

With over 1.9 billion monthly active users on Facebook and 700 million on Instagram*, using social media channels to get your message out there should not be underestimated, especially when it’s for a good cause.

08A recent campaign harnessing the power of social media sees Tiger Beer collaborating with WWF. The digital campaign is set to help raise awareness of the plight of tigers in the wild at the hands of illegal trade.

With around 3,890 tigers left in the wild today – which is a massive drop of 96 per cent – ‘uncage art to fight illegal tiger trade’ is getting people involved through Tiger-inspired art. People can upload a selfie to www.3890Tigers.com and the site will generate the selfie into unique artwork. Nick Gentry from the UK is one of the six leading artists whose artistic style is reimagined automatically to create artwork utilising the selfie. Then users can share their selfie art via social media channels using the hashtag #3890Tigers.

There’s so many clever facets to this awareness raising campaign including the website name and encouragement to share with a specific hashtag, but what’s key is the use of unique visual content. Whether big brand or local business, the use of imagery will really help your digital campaign stand out from the crowd.

*Source: Digital Marketing Magazine