The Business Show 2017 hosted some top seminars from industry leaders with vital advice for attending start-ups and SMEs. In case you missed anything or weren’t able to make the show, here’s a summary of one of the keynote talks that caught our attention.
As a Croydon based business, we had to make sure we caught the talk by Crystal Palace FC’s co-owner and Executive Chairman Steve Parish. He spoke about his career and what a motivational and inspiring speaker he is. Key take-aways for SMEs included:
Create a brand proposition: Look at everything about your business and create a brand position. In Crystal Palace’s case they became ‘South London and Proud’. But Steve notes that ‘if you want a successful brand you have got to live it’. If you don’t love the business you’re in, then you can’t make others love it.
Immersion and hard work will pay: You must immerse yourself in the subject and you will be ‘delusional if you think you don’t have to work hard’.
Understand what may be wrong to make it right: Address every issue to understand what may be going wrong. You must face up to the fact that if you haven’t been doing it right then things may need to change.
Keep an eye out for our next blogs with further nuggets from this year’s Business Show.
If you want help with your brand proposition and getting your message out there, contact the Smart Cow team a call on 020 3137 1826 or email saymoo@smart-cow.com
