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What should I write on a social media post?

08/01/202206/01/2022 by scmarketing

When it comes to posting on social media for your business, do you often find yourself struggling for what to say as you feel you’ve exhausted all your ideas for the month?

Well, here are a few tips to help you schedule your social posts over the next month or two to write engaging content for your audience. And, for more inspiration, why not download our eBook with 365 days of social media ideas so you never get stuck again.

1. What’s topical?

At the beginning of the month, do a quick check to find out what national days there are and if the month is associated with any initiative. For example, June is #Pride month and if you’re in the UK there are Jubilee celebrations galore as we celebrate the Platinum Jubilee with street parties and events. It’s also World Environment Day (5 June) and World Social Media Day (30 June), so get thinking of some relevant posts for your business and use those hashtags.

2. The hashtag stalwarts

Speaking of hashtags, there are some great hashtag stalwarts of social media to tap into to not only help spread the reach of your business but give you inspiration when you get a little stuck for what to say.

#Throwback – did you attend a recent event, that’s worthy of another mention?

#MondayMotivation #WednesdayWisdom #ThursdayThoughts – Do you have any tips, business hacks or motivational quotes you can share?

#Photooftheday #PicOfTheday – Does what it says on the tin really! But make sure it’s a good image that will create standout.

#Instagood – We had to mention this as it’s one of the most popular hashtags at 1.150billion. However, a word of caution, just because it is popular doesn’t mean you will get more views. You may find that you are somewhat a needle in the haystack especially if it’s not a hashtag relevant to your post.

3. Video

With social media video generating over 1200% more shares than an image with text, it makes sense to be introducing video into your social content. You can do this quite simply on your phone with simply editing. When you post on social, don’t forget to post as a Story as week as a Reel on Instagram to help extend your reach.

In our eBook, we provide you with ideas on the types of posts you can share each day of the year, from national days through to polls and talking about your personal business journey.

These tips will not only help you engage with your existing audience, but they’ll also assist in increasing visibility on your social channels.

You may also be interested in these articles:

It’s easy for businesses to neglect their social media, as posting every day can be difficult and time-consuming when you’re unsure as to what you should post.

We understand the pressures on business owners to continually create ongoing engaging content on a regular basis through social media.

That’s why we created our 365 days of social media posts cheat sheet, so that you never run out of ideas again!

In this guide, we provide you with ideas on the types of posts you can share each day of the year, from national days through to polls and talking about your personal business journey.

These tips will not only help you engage with your existing audience, they’ll also assist you in increasing your visibility on your social channels and attracting new business.

Keep your social posts up to date with the latest events and trends with our cheat sheet of 365 days of ideas for social media posts.

Your 5 minute daily social media routine

08/18/202201/28/2022 by scmarketing

For small business owners, running a business, managing finances, employees and new business takes time and a lot of effort. Marketing your products and services is just another key element to keep your brand front and centre of your clients and prospects and another activity that you need to juggle.

In this blog, we provide an overview of what you can do to conduct a mini audit of your social profile before taking up the challenge of conducting a 5-minute daily social media routine to help maintain and build on your brand awareness.

Social media audit

When was the last time you checked your social media profile on your business social platforms? Is it up to date? Is it clear what you do? Have you completed all you can – LinkedIn is great in highlighting how much of your profile is complete whether for your company or own personal profile.

Make sure your website address, email, telephone number visible and correct. On many social channels such as Facebook you can add in your opening times.

Perhaps it’s also time to refresh your company bio. Keep it simple and get across what you do and whether you have any key areas of specialism to highlight.

Which social media platforms are relevant to your business?

Take a moment to review your social channels. You may already be on Facebook and Instagram but what about a LinkedIn company profile? Including this activity in your social media strategy will help you concentrate your efforts moving forward.

Conduct a little research with your customers to find out what channels are most popular. Also take a look at your competitors and see which channels they use. Check when they last posted as that can indicate how popular that channel has been for them.

Always have in the back of your mind who your target audience is to help you work out what channels are best and to ensure content is relevant.

5 minute daily social media task

If you write blog posts for your website, then use this content in bite size chunks across a number of social posts. Re-purposing your content is a great time saver. But if you don’t have a bank of content already, here’s some ways to start posting regularly and encouraging engagement with your audience:

Create lists of favourite news feeds and share interesting articles for your audience. Once you have the list in place, each day dip into it and see if there is anything to share.
Check notifications, have you been mentioned, or any posts highlighted? This is another quick way to see if there is anything interesting to share. It’s also a time to make sure whether there are any comments you need to respond to or add your own thoughts on the topic so you can be seen as a thought leader.
Is it a national or international day of interest relevant to your business and your audience? Adding relevant hashtags will help extend reach.
#PhotoOfTheDay – does what it says on the tin really! Take a photo of one of your products and share.
Talk about a company milestone.
Give insight into how and why you started your business.
Do you have any new products or services to talk about?
Remind people about your core offering.
Run a special offer.

Social media marketing agency, Croydon

We’re a social media marketing agency and can help you formulate a social media campaign as part of your overall digital marketing strategy.