Social Media

Explore expert insights into social media trends with Croydon’s leading web design and digital marketing company. Tailored for SME business owners in South London and Surrey, our category page is the go-to resource for enhancing your digital presence and engagement

Social media letters

What is Twitter churn?

by

Many Businesses are still falling into the trap of following back everyone who follows them, this can be a very risky strategy of building up and audience, as they may not all be interested in your brand.

However, having a large audience of people who are interested in the brand and who will talk about it can have many benefits, from increasing lead potential to good old fashioned brand lift.

Although, it is difficult to know the difference between followers who will engage with the brand and those who are ‘ghost’ followers and will not interact. But how would you find out?

There are many sites that can monitor data from twitter feeds such as www.justunfollow.com or www.followerwonk.com. These sites provide information on who is following/ unfollowing you on a daily basis. There can be many reasons as to why someone may unfollow you and these sites give you the ability to try and find out why.

You can look at the time at which they unfollowed you and try and see if there was a correlation to a post you may have tweeted at this time? Check their profile, perhaps they are no longer active on twitter? Maybe they’ve changed career and no longer need the information you’re providing? Perhaps you were tweeting too much and flooding their feed, or they may just want to change things up and keep their feed fresh. It is then down to you to decide what action you’re going to take to prevent this from happening too much.

Twitter does have limits on following to followers so unfortunately you can’t just follow loads of users and hope they follow back. Although twitter have kept the exact ratios a secret, it has become obvious that once a page has reached over 2000 followers you can’t follow more than 10% of that. So if you had 5000 followers, you couldn’t follow more than 5500 users or you’ll run the risk of having your account suspended. As well as this, if you use third party websites or apps to follow/unfollow users, this would also leave you at risk of your account being suspended, to avoid this from happening you shouldn’t let the website/app automate who you follow/unfollow, you should choose yourself as the suspension of accounts is automated based on patterns.

Social media letters

The problem with spam social media marketing

by

Social media is an affordable and simple method to market your business. It involves using social sites such as Twitter, FaceBook, YouTube, LinkedIn and more to build brand awareness and advertise your business. It is an excellent method to boost a business or create a presence in social media for an existing business. The hardest problem with creating successful social media strategies for marketing is to avoid spamming works especially with the people you are willing to target.

Spam is prevalent all over the Internet, spotting social media spam is not hard. Usually this comes in the form of an account in social media that only automates posts throughput the day and night that generally link to a website, service or product. So it is very important not to use spamming words like “view my product”, “check here for a free product”, “the first one to post gets a free product” etc., because these are all just spam advertising and people know that they won’t get anything in return while the spammer just tries to get more exposure.

Spamming is really a big problem with some accounts created only for the purpose of spamming or scamming others. There are people with good intentions but they don’t know the method to perform the tasks correctly. They usually think that blasting out the links and information everywhere and anywhere may help them build a business which is totally wrong and it is just a way to lose the ranking of your social page in the search engines.

Social Media marketing agency

Incorporating social media into your marketing strategy can raise brand awareness and online presence. Visit our blog for tips on how you can improve social media presence.

If you feel you need support in getting your business noticed on social media, then get in touch with Smart Cow Marketing to discuss your needs further.

Social media letters

When and what to schedule for social media marketing

by

Some social networkers don’t like to engage in the discussion but they are there just for purely egotistical reasons. Social networkers simply collect friends and followers for the sake of having bragging rights in each time they get people. But following, connecting, or befriending just anybody dilutes your standing and influence among those in your audience.

Other people join because they feel they just need to join. They spend some days in setting up their own profiles.

Connection is the real motivation for any social networker especially in the field of business. You need to connect with people that share the same ideas and those who can improve your business standing and whose businesses you can help. You need to add value to the conversation, and not to enter the conversation as spammy, desperate or a time waster. If you develop a weak reputation in these social networks, it will be tough to stand up again.

Check social media twice daily – in the morning and afternoon

• Check Twitter through free online programs like HootSuite. Respond only when necessary and don’t waste your time in replying to senseless replies.

• Check LinkedIn. Reply to comments and emails when appropriate.
• Check your Facebook Page for inquiries or questions and respond quickly and professionally.

Certainly, your daily to-do list in social networking websites will be very different, given your commitments and your available time. Just ensure to make your schedule liveable as best as you can and keep changing it until it works well for you.

Social Media marketing agency

Incorporating social media into your marketing strategy can raise brand awareness and online presence. Visit our blog for tips on how you can improve social media presence.

If you feel you need support in getting your business noticed on social media, then get in touch with Smart Cow Marketing to discuss your needs further.

What is the point of blogging?

by

Everything we do always needs to have a ‘point’ or purpose or it all gets very mundane. We all need a reason to do what we do, even if it’s simply earning a living. Here, Smart Cow Marketing’s owner, Simon, gives us some points to ponder…

1. Blogging is about communication

On my own blog I interact with those people who are searching for daily updates in the normal life events. I use my own experiences to share information and learn new things through contacting with my readers at the same time; I am trying to shed the light on some of the important life problems.

2. Blogging sometimes is about ‘teaching’

I try to solve problems, answer some questions, point people in a new and a helpful direction. I try to give hints when they are puzzled. When they are troubled I try to assist them as best as I can and to teach them how to depend on themselves before asking for others’ help using some gentle nudges from me.

3. Blogging can be controversial

On my own blog, I do encourage the exchanging of views. I started a technology related topic for example and ask questions for the sake of opening a discussion with my readers and get their views.

4. Blogging needs enthusiasm

Sometimes I get very tired but that doesn’t last for a long time as I really love writing in general. So as soon as I start to plan a post, I usually come up with the whole idea which can be created and executed in another time.

Digital marketing expert Croydon

We are a digital marketing agency based in South London working with small businesses, as well as those in accountancy and the construction sector to help get them noticed online. Drop us an email at Saymoo@smart-cow.com or give us a call on 020 3137 1826. 

Facebook Linkedin Instagram Youtube Envelope X-twitter