With over 2 billion users, Facebook is still the most popular social media channel. So, how can you harness it to the benefit of your business?
Setting the tone
Firstly, developing a marketing strategy will go a long way to ensure messages are consistent and targeted specifically for your audience. If your tone is not right then it will be easy for your potential customers to move on in the very fast paced social media world.
We find that creating a persona detailing your target customer is by far the best way to start. This way you can make sure your messaging is just right for your audience.
Targeted Facebook ads
Social media is an ideal way to communicate about new products and services. And, if you want to really target your audience you might find that Facebook Ads work for you. But be strategic with your scheduling. Research has shown that Sunday and Monday are the cheapest days to place ads.
We also find that testing posts can help really hone your message so it is just right. Test messaging with different calls to action and switch off the least successful. Hootsuite, a social media management platform, has identified that the phrase ‘sign up’ actually has the best conversion rate.
Explore other social channels
However, it’s worth noting that teenagers don’t think as much of Facebook as their millennial counterparts. YouTube is by far the most popular channel with teens with 91% using it in 2016*.
So, although getting your business on Facebook could prove to be beneficial, don’t put all your eggs into one basket. Take time to get to grips with other social channels. For instance, Snapchat is fast becoming a go to for businesses. Check out Hootsuite’s beginners guide to Snapchat to set you on your way
Social media agency Croydon
If you’re embarking on using a social media channel talk to us about the best combination of channels to help you stand out from the crowd.
Sources: Research by The National Cyber Security Alliance and Microsoft