On average 300 million people use Instagram Stories around the globe, the photo and video sequences lasting 24 hours have gone viral, becoming an obvious step for new businesses aiming to enhance their social media reach. With this new age of digital marketing coming quickly upon us, it makes sense to become part of the conversation!
Instagram is a social media platform allowing people of all ages, whether using android or smartphone, to share pictures of their hobbies, lifestyle, family or even their favourite dog with friends and followers. This new platform has become incredibly popular, allowing you to tag other followers in pictures, with many brands growing untold amounts due to one tag from a celebrity as follower’s rush to buy what they’re promoting.
Instagram Stories have grown to become an integral part of a business’s social media presence, as well as helping increase awareness and ultimately the growth of your customer base. On average one in five Instagram Stories gets a direct message, that’s a lead, according to the Hootsuite article! The Stories have become an ideal way to keep your followers up to date with any news about your brand, allowing them to feel an increased interaction with you.
The diversity of Instagram Stories helps businesses create new ways of appealing to their customer bases, take the example of The New York Times showing followers behind the scenes pictures of the Westminster Kennel Club Dog Show giving fans a richer experience of its events. Ben & Jerry’s have used the Stories to break the news of fresh products to their range, giving followers a first glimpse at their ‘Non-dairy crew’. Whilst Maybelline New York had Instagram Influencer, Jordyn Jones, take over their feed for an inside look at New York Fashion Week, both her and the brand were able to harness relevant attention from the others audience, increasing their followers and therefore brand awareness.
Review the full article on Hootsuite’s blog which offers loads of tips on how to implement posting your story on Instagram. If you’re looking to create a digital marketing campaign and want a little help, then give Smart Cow a call on 020 3137 1826 or email today. A digital marketing agency in Croydon, we’re happy to help with any additional enquiries.