Social Media

Explore expert insights into social media trends with Croydon’s leading web design and digital marketing company. Tailored for SME business owners in South London and Surrey, our category page is the go-to resource for enhancing your digital presence and engagement

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Instagram: How to boost a post

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Instagram has a whopping 25 million business profiles meaning you need to do all you can to make yours stand out and reach your target audience. Instagram isn’t centred around creating online photo albums or merely for personal use anymore, it is a key tool you need to use in your digital marketing strategy.

Here is how you can boost your Instagram post:

  • Simply click on the ‘Promote’ button at the bottom of your post
  • Instagram will then allow you to tailor how you want to boost your post. Whether that be through attracting more profile visits, increasing website traffic, or through promotional views.
  • The most important part is choosing your audience. Are you a local business wanting to advertise to local consumers or clients, if this is the case click ‘Local’. Perhaps you want to attract like-minded followers, click ‘Automatic’ to engage will people with similar profiles of those you follow. Or choose ‘Manual’ where you have the complete reigns to target specific places, people, or interests.
  • Finally set your budget and duration. Instagram will give an estimation on the expected reach is of your boosted post.

Apart from boosting your post, Instagram has so many other ways to help your post reach its target audience. Such as; the use of relevant hashtags, ensuring that the images you choose to share best reflect your brand, the use of Instagram stories which are useful if you feel you are over posting but still want to share news on your business. Check out this blog of ours on how to best use Instagram.

Social media agency Croydon

Still unsure? Get in touch with us at Smart Cow Digital Marketing, your Croydon based digital marketers, we can guide you through the best and most appropriate way to market your company. Click here to get in touch.

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Facebook: How to boost a post

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Contrary to popular belief the social media platform, Facebook, is still incredibly popular and has over two billion active users. So getting your business onto Facebook could be beneficial. Furthermore, to make best use of Facebook, why not think about putting budget behind a post and boosting it so it reaches your target audience.

  • First of all, head over to your Facebook Business Page and choose the post you want to boost
  • Click the ‘Boost Post’ option at the bottom right corner of your Facebook post
  • Choose your audience either from options which Facebook recommends or create your own
  • Set your post’s duration; how long do you want to boost the post for?
  • Finally set your budget, this is the amount of money you are willing to spend on boosting your post. Facebook will make an estimation on how many people your post will reach based on your budget and duration.

Facebook was initially created for forming connections with friends and families, and despite its increasing use from businesses it is still important to engage with people on this platform when you are advertising your product or service. Perhaps if someone leaves a positive response on your boosted post give it a like or send direct messages to potential clients and customers.

Social Media Marketing Agency

At Smart Cow Digital Marketing, our expertise knowledge in social media, due to being an inbound marketing agency, allows us to help bring your business into the limelight through boosted posts and creating unique content. Be sure to get in touch today with our team for the best professional advice. Get in touch today.

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Avon’s Breakthrough in Digital Marketing

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The world of marketing is changing, and it is digital marketing which seems to be the forefront of businesses minds. Avon, traditionally the epitome of door-to-door sales, is having a revamp in how it can aid the Avon reps in becoming better marketers and salespersons. Avon has launched an app which enables virtual connections between customers and the reps, as well as supplying the reps with tools and information on creating the best Avon branded content to attract customers.

The app allows Avon reps to manage their business from their smartphone. It also enables reps to utilise social media apps such as WhatsApp, Instagram and Facebook through posting about products through the high-quality brand and product content, links to Avon’s online brochure, and many creative assets to share with customers online. Avon reps are still able to keep autonomy and their own individuality when it comes to creating messages and sending specific shades of lipstick or eye shadow to people.

It is clear Avon is jumping on the digital marketing trend with apps, online links, and social media posts and moving into a new digital age! They are adapting to the new ways people interact with a business’s services or products. A lot of selling and buying happens digitally and through the different social media platforms. We certainly think this is a genius move and makes absolute sense. The door to door salesman is now our social media networks.

Does your business need a breakthrough in digital marketing? If so, get in touch with us today and find out how we can help create a digital marketing campaign tailored for you.

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Twitter: How to boost a post

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Twitter allows you to connect and engage directly with potential consumers and clients with ease, but with 500 million tweets being sent out per day, consider a paid campaign to boost your posts to ensure they are received by your target audience.

Here is a Twitter trick on how to boost your content:

  • Pick the Tweet you want to boost and click on the activity icon, this can be done from either your timeline or on your Tweet activity dashboard
  • From there click on ‘Promote this Tweet’
  • Select your target location; this can range from the local community to nationwide.
  • Finally select your budget, this is the amount of money you are willing to spend on boosting your post, Twitter will give you an idea of the results you will likely see based on your budget.

And there you have it; it is incredibly easy to promote any Tweet which you feel deserves a tad more attention. However, if you want to take your digital marketing strategy to the next level research into when the best times are to post on Twitter to reach your target audience. Generally, the best time to post is at 9am on a Wednesday and Friday. Although times can vary depending on what you are looking to advertise; tech companies would find it best to post at 9am on Tuesdays, whereas if you are promoting a healthcare business Wednesdays at 9am and 11am are better.

Social Media Marketing Agency

Being a digital marketing agency in Croydon, Smart Cow knows all the inside tips and tricks when it comes to promoting and creating content on social media, be sure to get in touch today with our team for the best professional digital marketing advice. Get in touch today.

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