Name: Smart Cow Digital Marketing and Website Design
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Is your website a horror show?

12/22/202410/20/2022 by scmarketing

Is your website a horror show?

Happy Halloween, everyone! In the spirit of the season, we’re offering a free website design consultation to help you make sure your website doesn’t unintentionally scare away your potential customers. And, if you book our design services by the end of November, you’ll get a 10% discount.

So, if your website is in need of a makeover, now’s the time to act!

Why a website is important

Your website is often the first point of contact between you and potential customers. It’s important to make a good impression with a well-designed, up-to-date website that accurately reflects your brand. If your website looks outdated or amateurish, potential customers will likely take their business elsewhere.

A good website should be easy to navigate, with clear calls to action and contact information readily available. It should also be mobile-friendly, as more and more people are using their smartphones and tablets to browse the web. If your website isn’t optimised for mobile devices, you could be missing out on a lot of business.

Web design Croydon

We specialise in creating custom websites that are both beautiful and functional. We’ll work with you to understand your unique needs and design a website that reflects your brand identity while also being easy for users to navigate. We’re website design SEO experts, so we can help ensure that your site appears at the top of search engine results pages.

A shocker of a website doesn’t have to be permanent. This Halloween, take advantage of our free website design consultation and get 10% off when you book our design services by the end of November! Whether you need a complete redesign or just a few tweaks here and there, we can help. Contact us today and let’s get started!

Don’t wait until it’s too late!

A pick ‘n’ mix approach to driving web traffic

12/22/202410/10/2022 by scmarketing

Creating a website is only the first step in driving traffic to your online business. You also need to promote your site to ensure that potential customers can find it.

There are a number of ways to do this, and the most effective approach will vary depending on your business and the products or services you offer. However, there are some general tips that can help you to get started.

Make sure your site is SEO-friendly. This means using the right keywords and tags so that your site appears as one of the top results when people search for relevant terms.
Register your site with search engines such as Google and Bing. This will help potential customers to find your site when they search for relevant terms.
Creating informative blog posts, helpful videos, or useful infographics can help to attract attention and encourage people to visit your site.
Use social media to your advantage. Promote your website on platforms like Twitter, Facebook, and LinkedIn. However, do a little research first to make sure that your target audience are using the platforms you intend to spend time writing content for. Use hashtags and post links to relevant articles on your website or infographics to get people interested in what you have to offer.
Pay-per-click (PPC) advertising can be an effective way to drive traffic to your site. By placing ads on popular search engines such as Google or Bing, you can put your site in front of potential customers who are already interested in what you have to offer.
Collaborate with other businesses or influencers in your industry. For example, you could guest blog on another website – this is known as link building and helps to create quality links back to your website. This helps guide search engines to show that you are an authority in your field. Or perhaps you can offer a discount to visitors from a partner’s site.
Make sure your website design is easy to navigate and visually appealing. If people can’t find what they’re looking for or if your site is difficult to use, they’re likely to ‘bounce’ quickly away from your website. Take the time to create a user-friendly experience and you’ll be more likely to convert visitors into customers.

Digital marketing mix

By following adopting a number of digital marketing strategies, you can help ensure that your website gets the traffic it deserves. You should start with these simple tips and then explore ways in which they could be expanded or modified depending on the results your experience or feedback from clients.

Website optimisation for business growth

12/22/202409/02/2022 by scmarketing

What your website looks like, where it’s found, how up to date it is and how easy it is to navigate are all crucial factors to its success in attracting and engaging your target audience.

A tailored Search Engine Optimisation (SEO) campaign will help your business be seen online.

Website optimisation involves looking at how your website is built, the keywords within content on your website and the backend (such as Meta Descriptions, Alt Tags etc.) as well as understanding your target audience and their search behaviour.

With this in mind, you can start to build a strategy to improve your rankings in the organic (non-ads based) search results.

Target audience

You’ll already have worked out your online target audience persona to create the content for your website. But if not, look at our blog to help you create a persona.

Then think about what updates you can make to your website content or call to actions to make it engaging to this audience and worth their time visiting your website.

Think quality over quantity when it comes to content on your website. As well as good use of negative space and imagery to help guide the web users’ eye easily around your web page.

Outbound, internal inbound links

As part of the ranking process, search engines consider the quality of links, awarding scores based on the usefulness and relevance of those links.

Internal links can ease navigation within the website this is for people as well as search engines.

While, incoming links to your website provide an indication of how useful your content is to others as people share posts on social media. Less links will have an impact upon where you return in a search result for a given term.

Meta descriptions

Think about when you’ve recently searched online for something. You will see results where companies have great headlines and a paragraph of well written copy that entices you to click the link instead of others.

Behind the scenes you can create these paragraphs or meta descriptions on pages on your website – these are really good when it comes to blogs you may upload. Meta descriptions are a website’s way of telling Google and other search engines exactly what each of your pages are about, what to display and how to display it in the results.

Google My Business

One of the first things to do when your website is live, and to help it be seen in search, is to ensure you have a Google My Business page and complete as much as you can on this page – it’s Free to do!

Check out our blog on completing a Google My Business page.

In a nutshell the benefits of onsite SEO are:

Enhanced brand perception and online presence through better ranking
Better rate of enquiries due to improved visibility
Prime and prominent visibility across Google Maps
Attraction of closely related audiences through better use of popular search terms

Refresh your website with our web design services in Croydon

Having read our article, is it time for a website review and refresh? We can create new web designs that are modern, responsive and optimised. Why not take advantage or our website audit offer and book a free website design consultation to discuss your options.

How a blog helps with SEO

08/01/202204/21/2022 by scmarketing

Your website should be the centre of your digital world. It is the place for you to attract leads and capture details as part of your lead generation strategy. But, how do you get people to your website in the first place? This is when a blog or news page on your website can help as it allows you to place regular content on your website which is what search engines love!

Here’s some of our tips for writing engaging blog content for your website to help with Search Engine Optimisation (SEO).

What should you write in a blog?

When you write a blog the first thing you should always think about is who is your target audience. Imagine your typical customer – this will help you tailor your content specifically to them. It also helps to make your content engaging and personable.

You then need to write about topics that will help your target audience overcome their challenges. A great place to start is to think about what questions clients ask you. Then that simply becomes the title of your blog. This is a great SEO tactic as it tells search engines exactly what to expect on that page.

Keywords and phrases

Think about what your target audience will search for when they try to find your products and services in a search engine such as Google or Bing. This will help you create a list that you can refer back to when you write about a blog. Review your website now to see if you can add in these relevant keywords to help with SEO. Then remember to include relevant keywords moving forward when you write a blog.

While we can get technical and look into keyword volume of searches and keyword difficulty score (which Smart Cow can help with), an initial list created manually will also help in the long run.

Be succinct

Once you have your topic and title established then it’s time to get to work with the content. You may find it easier to break your blogs into sections with subheadings. If you think of these first, then this can help you structure your blog.

With your opening paragraph, you need to get to the point fairly early on. By giving an indication of what is on your blog, this will give more reason for the website visitor to read on to get more of the details. But, importantly, it will help a search engine understand what the webpage is about and thus gives more chance of it being returned as a relevant search result when the target audience types in their search request.

Content marketing

Engaging your reader is key as this is what keeps people on your website for longer. It also means visitors return and share articles on social media to help attract more people to your website.

Here’s a few tips to consider to help you write engaging content:

Pose a question to move the content along and in another direction
Use subheadings to break up content – it’s easier on the eye and makes for a more engaging web page
Make content topical by tapping into relevant national days
Reference relevant research and statistics – but don’t forget to reference your source
Perhaps add a video snippet about what the blog is about

Call to action

Once you’ve drafted the blog, you want the reader to do something. So, add a call to action in your final paragraph, for example:

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Digital marketing Croydon

We are a Croydon based digital marketing agency offering SEO services including content writing, keyword research, local SEO, PPC campaigns such as Google Ads to help improve your online presence and visibility online as your SEO experts.