Name: Smart Cow Digital Marketing and Website Design
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BNI Sutton Featured Presentation

08/19/202201/22/2021 by scmarketing

Growing your business in the 4th industrial revolution

Business Networking International (BNI) meetings each week have a featured presentation, where one business showcases its services in a 10 minute presentation with a Q&A.

Smart Cow presented the two core points to grow your business as we hit the 4th Industrial revolution of digital integration.

We focused on looking at getting cost efficient high quality leads and also how to attract, engage and convert those leads into clients.

10 minutes January 2021 BNI Sutton from Smart cow marketing

BNI Sutton

BNI Sutton meets every Thursday morning at 6:30 am. Currently online via Zoom, but normally at Oaks Park Golf Club in Sutton.

If you are interested in joining a networking group that shared over £4,000,000 of business last year then please get in touch: simon@smart-cow.com

Smart Cow becomes Google Certified Partner

08/19/202212/04/2020 by scmarketing

Each year at Smart Cow Marketing we ensure that we are Google AdWords certified and we have just received news that we are now a Google Certified Partner and the only Google AdWords Partner in Croydon.

We’re really proud to achieve this additional accolade of being Partner. While gaining the AdWords certification qualification year on year highlights our indepth knowledge and expertise on the fundamentals of setting up and managing successful AdWords campaigns, being a Partner shows that Google trusts us even more with the support we offer clients. Now we are a Partner, as an agency we also benefit from additional support from Google which is an added bonus for clients.

Our specific areas of specialisation include Google Ad Search and Display Advertising. This means we have the know-how to create and optimise compelling ads that show up on Google Search for the targeted audience. We also provide advice on keyword strategy and budget planning ensuring that your campaign performs at its optimum. Our expertise also ensures we create captivating visual display ads that reach targeted potential customers across over two million websites and 650,000 apps.

Book a FREE consultation

Google AdWords certification

Google AdWords certification is one of the most important certifications there is with regards to Search Engine Marketing (SEM) and in particular Pay Per Click (PPC) advertising.

In order to pass, businesses have to learn extensive academy content working through numerous modules for Google Ads Search and Google Ads Display which are regularly updated and completed time-based exams with a minimum pass of 80%.

To achieve certification, a business is required to pass a Fundamentals exam as well as exams for areas of expertise. Smart Cow has managed to stand out in two areas which are Google Ad Search and Display Advertising.

Google Partner Croydon

Being a Google AdWords Partner means that Smart Cow Marketing continues to be recognised as being experts in digital marketing and Pay Per Click advertising.

If you’re looking for qualified leads to grow your business, book a consultation and we can discuss a digital marketing strategy that is best to achieve your business goals.

Why create specific landing pages?

12/03/2020 by scmarketing

In this blog, we give you an overview of why you should consider creating specific landing pages when you set up a Pay Per Click (PPC) ad campaign.

What is a landing page?

Firstly, let’s clarify what a landing page is. A specific landing page is about helping to get you more leads. These pages usually contain forms where you can collate contact information as a result of the visitor completing an action on your page – this is usually an offer or a download. Whatever you choose for your landing page the offer has to be good and provide a reason for people to hand over information.

How a specific landing page can help your PPC campaign

For a PPC campaign to be successful it’s about having the right copy in your advert in the first instance so that prospects click the link to your website. Then once on your website it’s about keeping that potential customer there for as long as possible.

This is where a specific landing page can help your campaign. The page is a place where your prospects will learn to trust your brand and be inclined to read more. So, be relevant to the advert that has just been clicks on that leads to your website. This way you are more likely to keep them on your website for longer. Your content should be insightful, offer tips and advice.

What your landing page should look like

Here’s our advice on what you should look to include on your landing page to help create a great marketing campaign.

Content

To keep visitors on your website as long as possible, your landing page needs a headline that tells the visitor what to expect.

Once you’ve sorted the headline, the content needs to be to the point, clear and engaging. And, provide a clear call to action.

Be image led

An image helps to convey your brand and help to illustrate what the content of your landing page is about.

If you have video content then this is great for engagement but only if it’s relevant to the content of the ad. If it is, then place this towards the top of the page.

Lead form

The ‘contact us’ form or rather the ‘lead’ form should be near the top of the page – above the fold. A name and email address should be enough information for a new lead.

Call to action

Make a bold and colourful call to action with clear instructions about what you want the visitor to do. Depending on the purpose of your ad and its call to action will be dependent on what you offer on that page. It may be useful to add a relevant download, ebook or discount to help build that trust further.

Remove menu navigation

With a specific landing page, we advise to remove the main menu from sight so that the visitors focus is purely on the action you want them to complete on that page.

Mobile optimised

Remember to optimise your specific landing page for mobile. The last thing you want is less leads because it isn’t suitable for viewing on mobiles.

Landing page layout

The following layout is best practice to follow:

Headline
Image
Lead capture form
Call to action
Relevant content

PPC agency Croydon

We’re a digital marketing agency in Croydon. With many marketing tactics whether organic or PPC advertising, we can provide a tailored marketing package to help you generate leads for your business. Book a free consultation.

Marketing tips for November 2020

11/04/2020 by scmarketing

With lockdown version 2.0 on the horizon, here’s some top digital marketing tips to help keep up awareness of your business going through this period.

Social media

Keep up that solid work you’ve done to build your social media followers. Now is the time to ramp up your presence further with your chosen social networks.

Keep your clients and prospects updated. If you need to change contact details, opening times and whether your services have changed, get your profile updated and share in social posts.

Update your social banner images to let people know you are still open for business even if that is remotely.

Don’t forget to add hashtags in your social posts or add other account handles. This helps to extend reach further.

Website updates

If you have a website, make sure that all your contact details, services and products are up to date. People will still be shopping and searching for services during lockdown.

On the homepage make an update to say that you are still open for business.

Content marketing

If you have a blog, make sure you add content to it and do so regularly. This really helps with search engine optimisation (SEO) and your business being found in search engines. Relevant content is great for ongoing organic rankings.

If you don’t have a blog, we would recommend that you get this added asap to your website. We can help you with that and we can also provide a website audit which will highlight any changes that can help with SEO.

Google My Business

Do you have a Google My Business page? If not, get one set up – it’s free! If you do have a page already then make sure all details are up to date with the correct contact details.

Add blog posts, offers, images to this page. It all helps with SEO and getting your website seen online.

Our blog, ‘have you told search engines you exist’ has tips about setting up your Google My Business page. Also take a look at our marketing minute videos we have a selection on Google My Business.

Pay Per Click advertising

You may be thinking why would you do advertising at this time. Now really is the time not to disappear. So, Pay Per Click or PPC can help give your website a boost in search engine results pages (SERPs). If people can find you they will discover your services.

Email marketing

If you have an email distribution list, then perhaps think about starting an email marketing campaign.

Distribute to potential and existing customers and existing on your database. Remember to be clear in your message, include a call to action and ensure you have contact details visible.

Look at our blog on what to check before you send your next email marketing campaign – we’ve created a checklist of what to run through before you send your email including a visible unsubscribe link. You must make sure you are GDPR compliant.

Digital marketing Croydon

We’re a digital marketing agency in Croydon and the team are all from Croydon so we have a real passion for the area to be successful, inspirational and attract new business and customers for us all to grow and support each other.

We’ve got some additional marketing resources you might want to take a look at which cover the different types of digital platforms and online advertising to help you form a digital marketing plan.