Name: Smart Cow Digital Marketing and Website Design
Price range: $$$

Preparing for a successful 2023 with a PPC review

12/22/202211/29/2022 by scmarketing

As the New Year fast approaches, now is the perfect time to get your marketing strategy in order. If you’re looking for a comprehensive way to kick-start your business’s success in 2023, a Pay Per Click (PPC) review is an ideal place to start. With this review, you can analyse and optimise your current Google Ads campaigns so that you can hit the ground running in the new year.

What is a PPC Review?

A PPC review is an analysis of your existing Google Ads campaigns that looks at how you are currently spending on advertising, the performance of each campaign, and the quality of leads generated by each keyword or search phrase. The review focuses on what’s working and not working with your campaigns so that we can identify areas where optimisation could help improve lead generation.

By optimising your campaigns efficiently, we can ensure that you are targeting potential customers who are most likely to purchase from you. We also look at how to restructure campaigns and create powerful ad copy to boost conversions.

In addition to providing recommendations for optimisation, we also provide ongoing monitoring which includes tracking key metrics such as impressions, clicks, cost per click (CPC), click-through rate (CTR), and conversion rate (CR). This data helps generate insights into how visitors interact with your website and what tactics yield the best results. Ongoing monitoring also allows us to adjust bids quickly when needed so that changes can be implemented quickly and effectively.

What are the benefits of a PPC campaign

If you’ve been thinking about starting a PPC campaign, here is a quick overview of what you need to know.

1. Increased Visibility

One of the primary benefits of a PPC campaign is that it can help to increase the visibility of your website. When people search for keywords that are relevant to your business, your ad will appear at the top of the search results, increasing the likelihood that people will click on it. This can help to increase sales and generate leads for your business.

2. More Targeted Traffic

A PPC campaign can help to generate more targeted traffic to your website. This is because you can specifically target people who are interested in the products or services that you offer. For example, you can target people who live in a certain area or who have searched for specific keywords.

3. Cost-effective way to reach potential customers

It offers a cost-effective way to reach potential customers. You only have to pay when someone clicks on your ad, so you can control how much you spend on your campaign. Additionally, you can target your ads to specific demographics, which can help to ensure that you are reaching your target market.

4. Measurable Results

PPC campaigns provide measurable results, which means that you can track the performance of your campaign and make changes as needed. You can track how many people click on your ad, how many people visit your website, and how many sales or leads are generated from your campaign. This information can help you to optimise your campaign for better results.

5. Helps build brand awareness

A PPC campaign can also help to build brand awareness for your business. When people see your ads, they will begin to recognise your brand and be more likely to think of you when they are in need of the products or services that you offer.

Why Should You Do A PPC Review Now?

Doing a PPC review now will help ensure that you’re well-prepared for the new year ahead. By taking this proactive approach now rather than waiting until later in the year when things start picking up again, you’ll give yourself enough time to go through each step of the process without feeling rushed or overwhelmed. Additionally, having an expert review your campaigns will help you stay ahead of any potential issues that could arise in the future due to changes in algorithms or other market trends.

Get your PPC review booked now

With our PPC reviews starting from £250 + VAT, it’s an affordable way for small businesses to get their campaigns up and running in no time! A PPC review will provide invaluable insights into how much money you’re investing in advertising, whether or not it’s paying off, and what steps need to be taken to optimise performance in order to drive more leads in 2023!

Get in touch today if you’d like us to take a look at your existing Google Ads campaign and help set you up for success next year!

Why Marketing Your Business is Important

12/22/202411/09/2022 by scmarketing

In these difficult times, it’s more important than ever to keep your business visible. After all, if potential customers don’t know that you exist, they can’t very well buy your products or services! But with budgets tight, you may be wondering how to go about marketing your business without breaking the bank. Luckily, we’re here to help. Keep reading for some tips on how to tailor your digital marketing strategy to fit your budget.

Web Development

Having a website is essential for any business that wants to succeed in the digital age. Potential customers will likely look for your website before they ever visit a shop or book an appointment at your salon, so it’s important that it makes a good impression. A well-designed website will not only look professional but also be easy to navigate and full of useful information about your products or services.

If you’re working with a limited budget, consider hiring a freelance web developer to create a basic website for you. This ensures that your website will be modern, responsive for all devices and optimised for search.

When you work with Smart Cow to develop your site, you’ll benefit from over 20 years of expertise to help you create your contemporary website. Once your site is up and running, as it will be a Content Managed System (CMS) you will be able to make future updates yourself to help cut down on ongoing costs.

Onsite SEO

If you develop a new website then your web developer should provide initial onsite SEO for you such as completion of Meta desc, alt tags, web optimised images and clear call to actions. However, it’s recommended to regularly update your website with new content as search engines like this. You can do this yourself with a regular, unique and relevant blog content offering tips and advice. Or, you could work with an agency to help create a content marketing calendar for you. Adding keywords that you wish to be found for in search engine results pages (SERPs) will help your position in organic search.

Social Media Marketing

One of the most cost-effective ways to market your business is through social media. Platforms like Facebook and Instagram have billions of users worldwide, so there’s a good chance that your target audience is already using one (or both) of them. And best of all, setting up a social media account is free!

Of course, simply having a social media account isn’t enough. To really see results, you’ll need to put in the time to post regularly and interact with your followers. If you’re not sure you have the time or resources to do this yourself, consider hiring a social media manager—they can help you create and execute a plan that fits both your budget and your goals.

Online Advertising

Another great way to reach potential customers is through online advertising. Platforms like Google Ads and Facebook Ads allow you to specifically target people who are interested in what you have to offer—and you only pay when someone clicks on your ad!

When creating an online advertising campaign, be sure to set a budget that you’re comfortable with and track your results carefully so that you can adjust your strategy as needed.

Cost effective digital marketing

Marketing your business doesn’t have to be expensive—there are plenty of cost-effective ways to get started. By utilising social media, your website, and PPC/online advertising, you can reach potential customers both near and far without breaking the bank.

Here at Smart Cow, we specialise in tailor-made digital marketing solutions for businesses of all sizes. Whether you’re a small business owner just starting out or a large corporation, we can devise a plan that fits both your needs and your budget.

7 reasons Google ads can help business growth

10/17/2022 by scmarketing

With over 3 billion searches being conducted on Google each day, there is a good chance that some of those searches are for products or services that your business offers. By running a Google Ads campaign – a form of online paid marketing i.e pay per click or PPC advertising – you can put your business in front of potential customers who are already interested in what you have to offer.

With Google ads being the most popular form of PPC, we’ve rounded up 7 reasons why you may want to consider Google ads to improve your lead generation activity and grow your business.

1. Google Ads are affordable

One of the main reasons why small businesses should consider Google Ads is because it is an affordable way to reach a large audience. Google Ads allows businesses to set a budget for their campaigns and only pay when someone clicks on their ad. You can set a budget for your Google Ads campaign so that you don’t overspend.

2. Google Ads are effective

Google Ads are an effective way to reach potential customers. Google Ads allow businesses to target their ads to people who are searching for specific keywords related to their business. This means that businesses can be sure that their ads are being seen by people who are interested in what they have to offer.

3. Google Ads offer a variety of ad types

Google Ads offer a variety of ad types that businesses can use to reach their goals. For example, businesses can use text ads, image ads, video ads, and even product listing ads. This means that businesses have a lot of flexibility when it comes to choosing the right ad type for their needs.

4. Targeted advertising

Another benefit of Google Ads is that they allow you to target your advertising to specific groups of people. For example, you can target your ads to people in a certain geographic location or people who have visited your website in the past. This ensures that your ads are being seen by people who are most likely to be interested in what you have to offer.

5. Measurable

Another advantage of using Google Ads is that it is very easy to measure the results of campaigns so that you can see how effective your campaign is. Google provides businesses with detailed reports that show how many people saw and clicked on their ads. This information can be very valuable in helping businesses determine campaign success.

By tracking how many people have clicked on your ad, how many sales have been made as a result of your ad, and what keywords are performing well. This information can help you to adjust your campaign so that you get the best results possible.

6. Increased brand awareness

A Google Ads campaign can also help to increase brand awareness for your business. When people see your ads, they will start to become familiar with your brand and what you have to offer. This increased awareness can lead to more sales and more customers in the long run.

7. Google Ads can help businesses grow

One of the primary benefits of running a Google Ads campaign is that it can help you to reach more customers.

By reaching a larger audience and generating more leads, businesses can increase their sales and expand their operations.

PPC agency Croydon

A Pay Per Click ads agency (PPC) can help your firm be found online and to stand out in local search results. Talk to us about setting up a Google ads campaign to promote your products and services.

A pick ‘n’ mix approach to driving web traffic

12/22/202410/10/2022 by scmarketing

Creating a website is only the first step in driving traffic to your online business. You also need to promote your site to ensure that potential customers can find it.

There are a number of ways to do this, and the most effective approach will vary depending on your business and the products or services you offer. However, there are some general tips that can help you to get started.

Make sure your site is SEO-friendly. This means using the right keywords and tags so that your site appears as one of the top results when people search for relevant terms.
Register your site with search engines such as Google and Bing. This will help potential customers to find your site when they search for relevant terms.
Creating informative blog posts, helpful videos, or useful infographics can help to attract attention and encourage people to visit your site.
Use social media to your advantage. Promote your website on platforms like Twitter, Facebook, and LinkedIn. However, do a little research first to make sure that your target audience are using the platforms you intend to spend time writing content for. Use hashtags and post links to relevant articles on your website or infographics to get people interested in what you have to offer.
Pay-per-click (PPC) advertising can be an effective way to drive traffic to your site. By placing ads on popular search engines such as Google or Bing, you can put your site in front of potential customers who are already interested in what you have to offer.
Collaborate with other businesses or influencers in your industry. For example, you could guest blog on another website – this is known as link building and helps to create quality links back to your website. This helps guide search engines to show that you are an authority in your field. Or perhaps you can offer a discount to visitors from a partner’s site.
Make sure your website design is easy to navigate and visually appealing. If people can’t find what they’re looking for or if your site is difficult to use, they’re likely to ‘bounce’ quickly away from your website. Take the time to create a user-friendly experience and you’ll be more likely to convert visitors into customers.

Digital marketing mix

By following adopting a number of digital marketing strategies, you can help ensure that your website gets the traffic it deserves. You should start with these simple tips and then explore ways in which they could be expanded or modified depending on the results your experience or feedback from clients.