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Top five predictions from Smart Cow Marketing

07/13/202101/09/2013 by scmarketing

Welcome to 2013! With the knowledge that changes are happening at an ever-increasing rate it is very difficult to predict what will happen in the next 12 months, however here are our views on the significant changes ahead in 2013 from an online marketing point of view.

1. Google+ will start to increase its percentage of the social media market. However, this will mainly be for businesses as the individual will continue to use Facebook and twitter is the main social media. Google+ we’ll be increasingly more powerful as it will have a higher ranking within the sites SEO and so online marketing companies such as smart cow will continue to recommend for businesses have a Google plus presents.

2. Google will continue to show its dominance as the number one search engine. This sounds like what an obvious choice however there is so much competition online that we see that this will not always be the case. With different ways of searching and different operating systems we can see that the Google will lose its power but not in the immediate future. We see new search from Facebook and the rise of Windows 8 phones will impact on Google eventually.

3. Mobile sites will become more and more important to businesses. Now that mobile products now overtake the desktop as the main ways to connect to the Internet businesses will need to ensure that their sites on mobile enabled. This can be either by a mobile site or through a responsive skin to the existing site. Either way businesses we’ll have to be paying more attention to the mobile market.

4. Google AdWords will become more and more mainstream for businesses. The AdWords entry level will become much easier for the introduction of keywords free adverts. However, to get a truly world performing AdWords campaign businesses will need to rely more and more on online marketing companies. As the complexity and the competition will be just as tough as organic search engine optimisation.

5. Local search will take place of the high street. With the recession still taking a grip, businesses will rely more and more on a local presence, the easiest way of being found in the local search is through Google local. This also relies very closely to the Google+ pages one enabling people to provide for the use of your business online increasing the chances of you been pounds in a search.

We’ll return at the end of the year to see how these predictions have gone and what lies ahead for 2014 for which we are already excited as we’re waiting the release of all Google and windows classes integration augmented reality into your everyday life.

Let us know your thoughts on these predictions are and if you have any predictions of your own. And come back soon.

Digital marketing agency Surrey

If you need a helping hand with your digital marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!

Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.

Well it’s a merry Christmas from Smart Cow Marketing

12/20/2012 by scmarketing

Well it’s a very merry Christmas from us at Smart Cow Marketing. And what a year it has been, we launched Smart Cow Marketing in February this year. Despite a few bumps on the road it has been an excellent time.

We have got some great new clients and really appreciate your support, we offer a proud of products and services we have delivered over the year and especially likely to the team at we mean business in Croydon in November.

Now and then

2012

So, as well as starting Smart Cow Marketing, we have also formed new partnerships with Microsoft, Google, Constant Contact and mojoPortal to name but a few.

We also enhanced our technology skills added some exciting new features to our websites as well as integrating with online stores.

2013

And on to next year we have got some exciting times ahead of us. With new developments from Google AdWords and the rapid increase of social marketing we will certainly have had time cut out for ourselves. But we’re really looking forward to the challenges ahead as well as delivering some great websites.

Predictions?

So, as long as the world does not end on the 21st of December as predicted by the myan prophecy, we are looking forward to some exciting new developments. Google AdWords is developing at such a fast pace making it easier and simpler to manage your own AdWords campaign, however we are always here to help with a more detailed and advanced campaigns.

Video in websites will become more and more frequent and businesses will have to learn to be even more savvy with presenting in front of the camera. With the bandwidth ever increasing and different mobile technologies coming to the a front the life of online marketing has never been so exciting.

But most of all we wish you all had a merry Christmas and a prosperous 2013.

Smart Cow partners with Constant Contact

07/12/202111/06/2012 by scmarketing

Smart Cow Marketing is proud to announce that it has started a brand new partnership with Constant Contact.

We have spent much time researching the market and have found the perfect partner to support the Smart Cow range of products.

Why Constant Contact?

No 1 email

Having tried the rest of the market, we must say that we are very impressed by them all.

All offer great tools and functionality to support an email marketing campaign and we will not knock any of the competition.

However, it must be said that for the range of products, one company kept on ticking all the boxes and that was Constant Contact.

Other products

As well as email marketing we were also drawn to the social media marketing as well.

Constant Contact provide great social media tools, event management, and polls.

All the different ways to keep your clients engaged.

Partnership with you

If you are looking for an email partner then we can help you. Call on 020 3137 1826 or email saymoo@smart-cow.com and Smart Cow will help you along the way. We will act as your partner getting the most out of your email campaign.

We hope that this article is of use, feel free to forward it to whoever may find it useful.

Digital marketing agency Surrey

If you are looking to develop your business and gain more cliental, get in touch with our digital marketing team for a free consultation where we review your challenges and help you execute your goals.

Cow Tipping: Three great tips for your business

07/12/202110/04/2012 by scmarketing

We believe in building strong trusted relationships between business and so would like to share some of our in-depth expertise and knowledge with you. This Blog is about 3 things that can really help your business.

1) Call to action

Many times we are asked to create a marketing campaign for a business, such as a pay per click AdWords campaign that would drive business to their website. AdWords is great as you can direct potential clients from their search criteria (Keywords). to specific pages on your website as opposed to the homepage that comes up in a normal search.

The problem that we often get is that the landing pages don’t allow the potential customer to do anything. You need a call to action. At the very least this is a visible email and telephone number, but often an offer or a free gift in return for a sign up to a newsletter or Facebook like.

2) JFDI

It doesn’t matter how good you are or how well the plan is nothing will happen without putting the effort in. Just f**king Do It (JFDI).

Get prepared and then just do it. Nothing will happen if you leave your light under a bushel. You’re great, tell people. Yes, you may make mistakes, but that will be few and far between.

If you spend two weeks preparing a newsletter that could be done in two hours, just because you wanted to be absolutely perfect, you may be putting your efforts into the wrong areas.

Of course, do what you do extremely well, however even the best and biggest companies make mistakes often!

Don’t worry JFDI.

3) Analytics

Make sure that your site has analytics in it. The most popular and one of the best is Google analytics. This uses cookies to capture your visitors information such as where they came from (great marketing info), how long they stayed and what pages they went to. All this information is invaluable to tell you how well your shop front of your website is working for you.

As said, Google analytics uses cookies so you will have to adhere to the cookie law and let visitors know, but this is a very small price to pay with regards to the benefits you will get.

We hope that this article is of use, feel free to forward it to whoever may find it useful.

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