Inbound Marketing

Explore cutting-edge inbound marketing strategies with Croydon’s leading Web Design and Digital Marketing specialists. Gain insights tailored for SME Business owners in South London and Surrey to boost online presence and growth.

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7 stats for great inbound marketing

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With quality content forming a key part of any inbound strategy, we take a look at some of the top tips from a all-round digital marketing agency to think about when you next create a blog or think about social media for your business.

Tips for your website

  • The average Google first page result contains 1,890 words (Backlinko, 2016)
  • Strategic landing pages are used by 68% of B2B businesses to acquire leads (Marketo, 2018)

Think about your web design, it’s worth remembering that you want to reduce bounce rate from your website and that you need to engage with a reader within 3 seconds. So, if you’re running a PPC campaign, make sure you have a dedicated landing page from the search engine for any lead generation– if 68% of businesses are considering this to acquire leads, it must be a good idea.

Tips for blogs   

  • Titles with 6-13 words attract the highest and most consistent amount of traffic (HubSpot, 2016)
  • Using statistics in blog posts improves consumer trust (Forbes, 2018)
  • 36% prefer list-based headlines (IMPACT, 2019)

The next time you embark on drafting a blog for your website, really take a moment to think of the content marketing and whether it is of interest to your audience. This can help you hone a much more meaningful article when thinking of the reader. Now, while stats may indicate that a healthy length of a first page result on Google search as 1,890, we wouldn’t see this as a necessary guideline for a length of a blog. What is key is that your content is relevant, interesting, informative and fresh. Don’t regurgitate content just because you think the length of the article should be longer. Everything you write has to have a point and if it’s said in 600 words, so be it!

Tips for social media marketing

  • LinkedIn is the most effective social media platform for delivering content and securing audience engagement (LinkedIn, 2017)
  • 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (Demand Gen Report, 2016)

The importance of inbound marketing

The old marketing adage of it taking 6-8 touch points for a brand awareness to be built, is still true today as it ever was. And, now with the raft of communication avenues available the possibilities for your business are endless, but also the competition is rife. This is why it’s so important to keep content fresh on your website so that you can continually educate new and returning customers as well as consulting with an inbound marketing agency.

With marketing automation capabilities today, you can also tailor and personalise your comms so much more. With a simple download of a document you can tailor a follow up email. Or you can personalise a chatbot for a returning customer. Personalisation is so important, as it also helps build trust with your audience as you need to reach them at least 6 times before a possibility of a lead through to conversion.

So, with these top stats, use these tactics in your content. And, also ask yourself whether a LinkedIn company page should be part of your inbound marketing strategy moving forward.

As a market leading digital marketing agency in London, we’ve got the knowledge of digital marketing services, marketing campaigns, attracting qualified leads to get your content noticed to drive traffic to your website and help you rise in organic rankings.

Source of all statistics in this blog: www.hubspot.com

Video content strategy that will help with your inbound marketing

Video strategy to make your business grow

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With 85% of customers more likely to make a purchase after watching a product video*, it makes sense to consider video as part of your digital marketing strategy. Including video content within your communications plan can really enhance your sales strategy.

We’re constantly driving home that content is key. However, what this statistic indicates is that it’s not just about the written word for SEO (Search Engine Optimisation) purposes, it’s also about the visual content.

As we’ve mentioned in previous blogs, your content needs to be targeted to your audience and this goes for video content too. This means, relevant script, tagline and call to action.

A simple way to record a video is through the Twitter app and from there it’s possible for you to share it. But make sure it’s well lit, you make just one point and you keep content succinct. Also think about a specific hashtag for your campaign as you can own this, ask your audience to share with it and help extend reach as well as have a gallery of related images.

You can also live-stream via Twitter and other channels such as Facebook and Instagram, which have a story function for live feeds. If you are using video on your social media channels then here’s a few stats to bear in mind:

  • 100 million hours of video a day are watched on Facebook**.
  • 85% of videos on Facebook are watched without sound, therefore captioning your video is essential**.  
  • 60% will stop watching a video by 2 minutes** – so make sure you get your message across well within this time.

Youtube

A great way to host your video content which can be linked to from blogs and social is via YouTube. With over 5 billion videos watched on YouTube every single day**, the business opportunities for using this channel should not be overlooked.

Equipment

You’ll find recording on your phone easy for short soundbites offering your target audience tips and advice. For a more detailed video that you’d perhaps like to share on YouTube, think about a tripod and camera for this. There’s an abundance of editing tools out thee including free channels such as Adobe Spark to help you create simple image and text led video.

But what you should be mindful of is the story. Don’t just post videos because you’ve been told they will gain more likes or shares you still need to have good and relevant content.

Book a Practice Growth Session

If you feel you need some support in getting the content of your digital marketing strategy up to speed, then get in touch with us today. As an inbound marketing agency in London, helping you draw up a content marketing plan to keep you on track and get creative with video and blog content to attract your target audience is one of many services we offer.

We also run Practice Growth Sessions which are tailored for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. You can book a session with us for £95.

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