email Marketing

Smart Cow Marketing is a sales and marketing company based in Croydon, South London.

We help provide the technical solution to marketing issues that affect small to medium local businesses.

Which email software?

We obviously spend a lot of time using and assessing various types of email software.

They all have certain benefits and features as well as their drawbacks. We have spent a lot of effort testing out the options and have come up with a recommendation.

What’s on offer

Email and newsletter solutions appear to be everywhere. This can be from basic outlook address book or using the Newsletter feature that is embedded in one of our CMS systems, these will certainly do the job and get your message out. However, there is more to it than just sending the emails and if you want to take a step further then best go for one of the big boys.

This being Dot Mailer, Mail Chimp and Constant contact.

Dot Mailer v Mail Chimp v Constant Contact?

Having tested out all the options we can see benefits to them all.

Dot Mailer

A great solution for a large mailing list and larger companies. They are on the pricier side but have a great package in the ability to create send and track emails. Additional options such as auto send are at a premium though. A big benefit for UK businesses are that they are British and also that they will allow info@ addresses.

Mail Chimp

A very popular option with small businesses these days and great for a start up business, however be aware if you are in the UK there is little support from the US. Mail chimp is cheaper than Dot mailer and offers auto responder options but does not allow info@ addresses. Be careful in that you tend to get what you pay for.

Constant Contact

Finally, constant contact, this seemed to tick all the boxes with functionality, and cost. OK, this is a US based business, however the support and tutorials are fantastic. The amount of benefits and add ons are excellent and we thoroughly recommend them.

We hope that this article is of use, feel free to forward it to whoever may find it useful.

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Digital marketing agency Surrey

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