If you’re looking for a return on investment email marketing is still an exceptional option. To give you a better picture about how effective it is, think how you feel when you receive post to your home? You look at it every day, you clock what it is and open letters addressed personally to you. You pay attention – even if some of it is placed in recycling.

You do a similar process with your emails – you look at them every day. Access on your phone makes It so much easier whether that’s to read, file or delete.

But what makes a campaign effective? Well, in short, make it personal, have interesting content and use lots of images.

Snappy content

People are less inclined to read lots of content so nice imagery with bold call to actions can really help the reader navigate and engage well with your content.

With 67% of emails read on either a smartphone or tablet* – it makes sense to ensure your emails are responsive for all devices is also key these days – from laptop to smartphone and table.

Don’t forget the point of your email. With hundreds or emails received by people daily – what’s the purpose of yours and why should they read it? Personalisation is important here as it needs to be well targeted but you also need to make it clear about what you want your readers to do. So, a clear call to action is essential, for example make it clear if you want them to download a report or how to claim the special offer.

Email marketing Croydon

If you want to explore the possibilities of email marketing for your business then get in touch with Smart Cow Marketing today and we can chat through the world of digital marketing to see what campaign best suits your business.

Email marketing campaigns are an effective and personal way to connect with clients. Each campaign can be tailored to your business, the campaign cause and your target audience. A successful email campaign could take your company to the next level, increasing awareness, business, and profit.

Here, Smart Cow reveals some inside tricks on creating an effective email marketing campaign.

1. Keep information on the email concise. Concise emails mean readers are less likely to lose interest and move your email to the trash folder.
2. Create relevant campaigns. Your audience does not have time to read through information completely unrelated to them. Research your target audience and plan the best way to grab their attention.
3. Make a note of what works and what doesn’t. Don’t waste your time copying old formats which don’t get clicks, be innovative and creative.
4. Add links to your social media channels. This gives the recipient the opportunity, to follow your social media easily which means they will stay informed in your business and your business will be kept in mind.
5. Be creative in the subject line. The subject line can be the deciding factor in the recipient finding out about your business or not. Keep it short, sweet and to the point.

Email marketing agency Croydon

Smart Cow Marketing can create  email marketing campaigns for your business. Conducting effective marketing campaigns requires large amounts of time and expertise. To ensure that your email marketing campaigns do not go to waste get in touch, and find out how Smart Cow Digital Marketing can transform your business.