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Day 12: Blog, blog and blog

07/05/202112/04/2015 by scmarketing

The importance of blogging for your SEO strategy

A lot of website owners are sceptical of having a “blog” page as they believe a blog is something for teenagers.

You should forget this misconception as a blog is probably the most important page to ensure you get noticed among the rest of your competition.

Remember, you can always call it “news”, “what’s new”, or whatever you wish.

You don’t have to spend long writing the articles, they can just be short snappy updates, posted one or two times a week. Obviously the more you do the better results you will have, but as long as they have all the right content, they will work magic for your site’s performance.

Here are 4 reasons why you need to blog:

• Drive traffic to your website

• Increase your SEO/ SERP

• Position your brand as an industry leader

• Develop better customer relationships

Drive traffic to your website:

Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.

Make the blog on your website the foundation for all of your social media platforms.

Your business might be on Facebook, Twitter, Google plus, LinkedIn, or anywhere else. Post links – with relevant visuals – of your blog articles to your social sites. Give your social followers a reason to click through to your website.

Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.

Increase your SEO/ SERP:

Blogs increase your SEO. Fresh content is still a key to beating your competitors in the search engine results page.

Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.

Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.

Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.

Position your brand as an industry leader:

Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.

If you are a retailer, for example, write blog posts about your products. Your customers will get to know you as the knowledge source for the products they want.

If you are B2B, post articulate, well researched articles about your service. Become the hub, or the place to be, for your industry.

You are building trust, too. The more you can show that you are well-versed in your field, the more likely your consumerr will trust you to supply what they need.

Your customers additionally benefit from learning via the information you provide them.

Develop better customer relationships:

Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.

Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.

Additionally, just as on your other social sites, respond to comments and interact with your consumer. If they have questions about a product you are writing about, respond to them directly on your website. Unlike many social sites, a blog is generally searchable on your site for some time. Your website comments last longer than on a Twitter response or Facebook post. Other customers will see your interactions too.

Content marketing agency

Talk to us about your content marketing needs and we’ll ensure that the best combination of channels and tactics are utilised to make you stand out from the crowd. A reliable digital marketing agency in Croydon, Smart Cow will be glad to answer any further questions.

Content managed systems (CMS) website development

11/15/202110/09/2013 by scmarketing

When the Internet first started and businesses realised that they needed to have a website presence, it fell upon the IT developers to create websites as much as they had created IT programmes in the past. This was all well and good however when the actual business client wanted to make a change to the programme they had to go back to the programmers. Being clever little business people got very frustrated with this and demanded new functionality that allowed it so that they could update the content of the site without having to go through a developer. Businesses requested the developers to create software that the business users could update themselves, unless almost putting the developers out of business.

Thus the birth of content managed systems (CMS). These are extremely powerful and allow business users to update their sites instantly and bypassing the developers. This was obviously seen as a great business benefit and has cut out much of the processes that are involved in developing a computer program which at the end of the day is exactly what a website is.

Unfortunately, many of these processes included testing both the functionality and user acceptance. Business users have been placing content onto websites sometimes without testing against the various versions of Internet browser, and relative functionality within the site. So, this then calls back the programmers to develop tools that enable draft versions and testing to take place.

mojoPortal

There are some great CMS products on the market which provide great power and functionality to the business users and at a very affordable price. Most people have heard of products such as WordPress Joomla! and Drupal, they will have their benefits as well as drawbacks to all great products. Here at Smart Cow Marketing we have assessed all the relevant CMS systems on the market and from our point of view in delivering a quality products to our clients we have opted for a product called mojoPortal. We strongly believe that this provides a combination of security and functionality as well as the ability to develop bespoke tools for our clients.

The ease of access which clients can change content within the site is second to none as well as allowing the option for version control and managing content through draft and by giving users different level of authority. We have a great team that can develop fantastic skins that go over our websites to provide a bespoke and stylish website. Smart Cow Marketing is also very proud to be associated as they recommended developer by mojoPortal.

Digital marketing agency London

Smart Cow Marketing is an online marketing agency and web development company based in Croydon, Greater London. If you have any web development needs or looking for a specialist in mojoportal development then please get in contact on 020 3137 1826.

Having unique content on your website and what happens if you don’t

07/05/202105/27/2013 by scmarketing

Smart Cow top tips

Unique website content is a key to ranking success. The over-simplification of that statement – despite of the fact behind that statement – is responsible for a big number of wrong complaints, and abuses by some of the search engine optimisers, world’s professional web designers and online marketers.

You are technically saying the same thing but in a different way when you are just paraphrasing someone, so therefore you are not actually being all that original, and chances are that other plagiarists on the Web will wind up saying the exactly same thing as you with very minor differences.

These days, Google is really good at distinguishing between different kinds of content. It’s also getting really good at working out who the original author of any given piece is then Google can easily decide on which site to get the higher rank!

Google is more actively punishing sites that tend to copy site contents from other sites. It is known that the copied usually hurt the site’s performance in search engines for the time being. It is now going to hurt it even more and this is likely a good thing overall for original writers and website owners.

Google rewards

At the end of the day, writing unique website content isn’t about substituting the big words; it is about making your own research and writing an informative, interesting and original piece that gives your guests what they are searching for. This really needs more work than the normal plagiarism, but in return, Google offers rewards for that extra work.

We hope that this article is of use, feel free to forward it to whoever may find it useful.

Content marketing agency

Talk to us about your content marketing needs and we’ll guide you towards the best combination of channels and tactics to utilise to make you stand out from the crowd. A reliable digital marketing agency in Croydon, Smart Cow will be glad to answer any further questions.

Why URL name and structure is important to website success

07/13/202105/22/2013 by scmarketing

Smart Cow top tips

There are many tactics in search engine optimisation. Some people read posts in hundreds of blogs about building optimised URL and they keep tweaking until getting it just correct. After a few months, they find that they are sitting on many layers of 301- type redirects; you didn’t make any link building for your website, neither created any content.

I know that it is not what the motivational search engine optimisation speakers want you to hear, but in reality, these changes carry a big risk. Even if you made a perfect change for executing site-wide URLs with 301-redirects – is going to take long time for search engines to process. During this long time, your rankings will bounce up and down. And you may get some kind of errors. If the scheme of your new URL is not better than your old one, some pages may lose their rankings permanently.

From a search engine optimisation point of view, the URL structure of website should be:-

• Straight forward: URLs with copied contents should have canonical URLs set for them because there shouldn’t be any confusing redirects on the website

• Meaningful: URL names should have correct keywords in them, not gibbering punctuation marks or numbers.

With emphasis on the right URLs: URLs in any website don’t have equal importance in general. Actually, it is very important to check that all the pages that you need to submit to search engines are tested for being 100% working hence search engines can crawl your website and index your pages fast.

We hope that this article is of use, feel free to forward it to whoever may find it useful.

Digital marketing agency Surrey

If you need a helping hand with your digital marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!

Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.