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Video content strategy that will help with your inbound marketing

Video strategy to make your business grow

10/17/201910/15/2019 by scmarketing

With 85% of customers more likely to make a purchase after watching a product video*, it makes sense to consider video as part of your digital marketing strategy. Including video content within your communications plan can really enhance your sales strategy.

We’re constantly driving home that content is key. However, what this statistic indicates is that it’s not just about the written word for SEO (Search Engine Optimisation) purposes, it’s also about the visual content.

As we’ve mentioned in previous blogs, your content needs to be targeted to your audience and this goes for video content too. This means, relevant script, tagline and call to action.

A simple way to record a video is through the Twitter app and from there it’s possible for you to share it. But make sure it’s well lit, you make just one point and you keep content succinct. Also think about a specific hashtag for your campaign as you can own this, ask your audience to share with it and help extend reach as well as have a gallery of related images.

You can also live-stream via Twitter and other channels such as Facebook and Instagram, which have a story function for live feeds. If you are using video on your social media channels then here’s a few stats to bear in mind:

100 million hours of video a day are watched on Facebook**.
85% of videos on Facebook are watched without sound, therefore captioning your video is essential**.
60% will stop watching a video by 2 minutes** – so make sure you get your message across well within this time.

Youtube

A great way to host your video content which can be linked to from blogs and social is via YouTube. With over 5 billion videos watched on YouTube every single day**, the business opportunities for using this channel should not be overlooked.

Equipment

You’ll find recording on your phone easy for short soundbites offering your target audience tips and advice. For a more detailed video that you’d perhaps like to share on YouTube, think about a tripod and camera for this. There’s an abundance of editing tools out thee including free channels such as Adobe Spark to help you create simple image and text led video.

But what you should be mindful of is the story. Don’t just post videos because you’ve been told they will gain more likes or shares you still need to have good and relevant content.

Book a Practice Growth Session

If you feel you need some support in getting the content of your digital marketing strategy up to speed, then get in touch with us today. As an inbound marketing agency in London, helping you draw up a content marketing plan to keep you on track and get creative with video and blog content to attract your target audience is one of many services we offer.

We also run Practice Growth Sessions which are tailored for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. You can book a session with us for £95.

What to consider when embarking on your social media strategy

12/08/202009/20/2019 by scmarketing

With 3.48 billion people now using social media*, if you’re not yet using it for your business, there’s a potential market out there to build into your inbound marketing strategy.

Social media management

Whether you’re new to social media marketing or have let your business account lapse, now is a good time to review your social accounts and the channels appropriate to your business. With Q4 fast approaching, it’s a great time to get your business strategy and goals set for 2020 and work out how social media may fit into your business plan.

To help you, here’s a few points to consider about building your social media presence for your business, to help you decide if it’s the way forward for your marketing strategy.

Brand awareness: More than 40% of digital consumers use social networks to research new brands or products**. Coupled with a website and completion of your Google My Business page, having a social media platform is another way to be seen by other local businesses and customers, and by a wider audience.
Be a thought leader: Provide tips, advice and interesting comments that your target audience will be interested to hear about and would want to share themselves, linking this with your product and services.
Content is king: When you post a blog to your website, if you have social channels you have the opportunity to share this news to your social audience with a link back to your website. This extends reach further and helps with SERPs (Search Engine Results Page) and improving your SEO (Search Engine Optimisation). But remember – think quality over quantity.
Get targeted: While you tailor your content for your audience to encourage organic leads, you may also want to invest in some paid for social ads. Here you can really drill down to a niche audience.

We help small businesses connect with potential clients and creating long term relationships using lead generation from social meda.

If you are looking to get started, then consider working with a social media consultant for either a one-off campaign or on a monthly retainer. A Croydon based digital marketing agency, you can get in touch with us today and we can talk you through our social media and digital marketing packages.

We also work closely within the Accountancy Market. Find out how we help accountancy firms grow their client base through social media for accountants.

Sources: *blog.hootsuite.com ; **globalwebindex

Quality website content that improves business

08/20/202009/17/2019 by scmarketing

To help you make the most of your online presence, here we take a look at content and how it can improve your online visibility in search. This in turn will help your business grow as more and more potential clients find you and engage with you. Looking to ramp up your website design in London? Get in touch here for a Free Consultation.

Who are you targeting?

Before you embark on any fresh content for your website or if you’re updating your current website, make sure you have a target persona created. You need to understand your audience and their challenges, wants and needs before you can know how to write relevant content that will make them listen and engage with you. Take a look at our blog about setting up the identity of your target audience to help you create a persona for your business.

Content is and will always be king

We’ve said it once and we’ll say it a thousand times, content is king. Relevant content for your target audience that is succinct, to the point and carries good call to actions will not only help with engagement and ease of navigation, it will also help you rise in the rankings in search. Why? With a well-tailored Search Engine Optimisation (SEO) campaign you can help your business be seen by ensuring you are using the right keywords and phrases.

Read our blog on SEO to help you improve your content and impact on where you appear on a search engine results page (SERP). Remember that 51% of all website traffic comes from organic search* so it’s important to ensure you have great content that helps you move up the rankings and support your goal to appear on the first page of search.

Watch your tone

We would also advise that you draw up a list of how you would like your content to sound and come across to your audience. This means that you have consistency across your website as well as other marketing channels such as social media and email marketing. It also means that if you have a number of contributors they can write in a similar manner so you can maintain consistency of brand.

Book a Practice Growth Session

If you feel you need some support in getting your website Search Engine Optimised then get in touch with us today.

Sources: *Search Engine Journal

Word in dictionary illustrating keywords

How to make your marketing work – be specific

10/25/201907/30/2019 by scmarketing

Whether you are a local business, national or gain most of your leads through referrals, you will still need an online presence as it is the automatic first stop in searching for a businesses credibility. With 97% of searches online to find a local business*, it is a matter of necessity that your business is visible and you’re marketing to the online audience.

Although it’s no good marketing to everyone – you need to have worked out who your target audience is to help you decide what key terms you would like to be found for?

If you’ve not already worked out your target audience, take a look at our blog on this topic which will give you tips on how to create this.

Keywords

Your website in the online world is the equivalent to a business premises in the real world. What it looks like where it is found, how up to date it is and how easy it is to navigate are all key factors for success. A tailored SEO (Search Engine Optimisation) campaign will help your business be seen helping it move up the search engine results page. This is why keywords are so important and one of the first things to look at when you’re working out how you’re going to target that audience.

Think about what key term you would like to be found for? The more content you produce using keywords the more your website is recognised by a search engine meaning your website will make its way up the results pages.

If you’re looking for keywords for an accountancy practice, for example, then the following will be a good place to start:

Accounting
Audit and Accounting
Bookkeeping

Find keywords that work with your business goals and target the areas you’re looking to promote. But finding out which keywords have the most traffic or competition isn’t widely available, this is where working with a digital marketing agency can help.

Long tail Keywords

Think about being very specific on keywords, which are sometimes given the term ‘long tail keywords’. For example, continuing with the accountancy theme people may search for “Accountants in Croydon”, “Accountant for business start-up”, “Chartered accountant in Surrey,” or “Accountant for SME Tax Return”. It’s likely to be a lot easier to rank for this as there will be less competition, but, while you may see less traffic to your website as not many people will search such a specific phrase, it will help it to be targeted.

Headings

Before writing content for your pages, you should always have your keywords planned for what you’re writing about and make sure you add them to your blogs. You should also add them, where you can, in separate heading tags. This gives your keywords greater authority and tells the search engines that the topics you’re talking about are important and relevant to your business.

The h1 tag is also key and should not be missed on any page. Search engine spiders pay great attention to the words used in a h1 tag as it should contain information about the content of the page, just as the title will. Search engines check the keyword consistency between the header tag and the content on the rest of the page.

Don’t stuff keywords!

But a word of warning – when you add keywords to your website’s pages, they have to be relevant. Don’t add keywords for the sake of it as this will act against you when the search engines crawl your site which they recognise as ‘keyword stuffing’. We find that focusing your content around one or two keywords will help you build on results overtime.

Book a Practice Growth Session

If you you’re looking to grow your business, investing in a well targeted digital marketing campaign is fundamental to growth and we, an inbound marketing agency in London, can help you with that. Our Practice Growth Sessions are tailored for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals.

You can book a session with us for £95 and we can help you work out the keywords and phrases for your business to be found.

Sources: *SEOExpertBrad