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Evolution of the search engine has made great steps over the past decade. Initially we were presented with a variety of different

If you search the Internet, you will find many various definitions of marketing. Basically it is: ‘Communicating a service to someone else’.

So, the weather in sunny old Croydon has taken a turn and it is not so sunny any more. However, the same

Smart Cow website tips Search engine optimisation is a key success factor when you intend to create a successful and great website. It

Smart Cow top tips Unique website content is a key to ranking success. The over-simplification of that statement – despite of the

Smart business tips Small programs called spiders, or bots, crawl your site every day and the millions of other sites across the

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Strategy

Over the past decade there’s been a huge shift in how we all market and sell to potential customers. The buyer is now so much more informed and empowered that it’s now no longer relevant to simply be selling, it’s about supporting the buyer in making the right purchase or choosing the right service.

With this in mind, your marketing strategy needs to change to support your business in being a magnet to good qualified leads. We can help build that inbound marketing  strategy for you.