Social media letters

Twitter: How to boost a post

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Twitter allows you to connect and engage directly with potential consumers and clients with ease, but with 500 million tweets being sent out per day, consider a paid campaign to boost your posts to ensure they are received by your target audience.

Here is a Twitter trick on how to boost your content:

  • Pick the Tweet you want to boost and click on the activity icon, this can be done from either your timeline or on your Tweet activity dashboard
  • From there click on ‘Promote this Tweet’
  • Select your target location; this can range from the local community to nationwide.
  • Finally select your budget, this is the amount of money you are willing to spend on boosting your post, Twitter will give you an idea of the results you will likely see based on your budget.

And there you have it; it is incredibly easy to promote any Tweet which you feel deserves a tad more attention. However, if you want to take your digital marketing strategy to the next level research into when the best times are to post on Twitter to reach your target audience. Generally, the best time to post is at 9am on a Wednesday and Friday. Although times can vary depending on what you are looking to advertise; tech companies would find it best to post at 9am on Tuesdays, whereas if you are promoting a healthcare business Wednesdays at 9am and 11am are better.

Social Media Marketing Agency

Being a digital marketing agency in Croydon, Smart Cow knows all the inside tips and tricks when it comes to promoting and creating content on social media, be sure to get in touch today with our team for the best professional digital marketing advice. Get in touch today.

Ipad email

Is it time to consider email marketing?

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If you’re looking for a return on investment email marketing is still an exceptional option. To give you a better picture about how effective it is, think how you feel when you receive post to your home? You look at it every day, you clock what it is and open letters addressed personally to you. You pay attention – even if some of it is placed in recycling.

You do a similar process with your emails – you look at them every day. Access on your phone makes It so much easier whether that’s to read, file or delete.

But what makes a campaign effective? Well, in short, make it personal, have interesting content and use lots of images.

Snappy content

People are less inclined to read lots of content so nice imagery with bold call to actions can really help the reader navigate and engage well with your content.

With 67% of emails read on either a smartphone or tablet* – it makes sense to ensure your emails are responsive for all devices is also key these days – from laptop to smartphone and table.

Don’t forget the point of your email. With hundreds or emails received by people daily – what’s the purpose of yours and why should they read it? Personalisation is important here as it needs to be well targeted but you also need to make it clear about what you want your readers to do. So, a clear call to action is essential, for example make it clear if you want them to download a report or how to claim the special offer.

Email marketing Croydon

If you want to explore the possibilities of email marketing for your business then get in touch with Smart Cow Marketing today and we can chat through the world of digital marketing to see what campaign best suits your business.

Business ruler

Accountants – are you looking to grow your practice?

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If you’re looking for growth in your accountancy practice then considering investment in marketing could be the approach to bring prospects to your door. But, with the host of marketing tactics out there, where do you start and what’s the best approach?

Unfortunately, there’s no one answer. But there’s a whole host of tools at your disposal to get awareness of your practice out there. Here’s the lowdown on what you need to consider.

Website

First and foremost – is your website doing its job? What we mean by this is that you need to look at your website and question whether there are succinct facts about what you do? Is the content relevant to your target audience? And, are there clear calls to action to get that contact coming your way?

Google My Business

Then you need to make sure your website is seen. Make sure you’ve populated Google My Business with details of your firm. This is free to do and at the very least get the basic information up there about your company, such as website, telephone number, contact email and opening times, as this all helps with SEO and it’s another place that you can be seen. Once you have the basic company details uploaded, explore other options available such as adding offers, your news and imagery as well as asking for clients to leave reviews. Again, this all helps with your organic search rankings.

Pay Per Click

Pay Per Click (PPC) is a great way to help increase traffic to your website. If you are trying PPC – of which Google Ads are the most popular – then getting your website up to date and populated with relevant content is so important. For a PPC campaign you will want a dedicated page on your website so that when people you are targeting click on an ad they land on a page with relevant content and because it is relevant this will help lower the cost of the ads.

Content

Regular and relevant content through blogs on your website, email marketing, social media posts etc., will help position you as thought leaders and build your brand. But don’t forget images and video content. Be factual with content offer tips, industry statistics and insight. Search engines also trawl through your website pages all the time looking for fresh and relevant content so this tells the search engines that you are the place to go to.

Social media

Then there’s social media. Do you have presence on any social channel? Now you may think that Facebook is just for seeing who ate and drank what but actually having a Facebook page for your company that is up to date, even if you don’t post much from it, means that you have visibility on one of the largest search engines.

The best channels for accounting firms are LinkedIn and Twitter. With LinkedIn it’s worth remembering that you’re networking. It’s not about selling it’s about creating that business relationship. You connect with people to then be able to engage in the future to talk about products and services.

With a Twitter account your bio is a quick opportunity to showcase what services you offer. It’s worth having presence on this channel as your competitors will and it allows you the opportunity to share industry insight from accounting resources such as Accountancy Age.

Read our blog on the different social media platforms and how to use them for more insight.

Practice growth sessions

If you’re an accountancy practice looking to grow then why not book a practice growth session with us at Smart Cow.

Get in touch today via our online form or call on 020 3137 1826 or via saymoo@smart-cow.com

Website letters

Top tips to consider for your website

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A website has so many similar characteristics to a bricks and mortar premises. It’s your main shop window so needs to look good, have up to date items on display on the homepage and most importantly when you step inside your ‘premises’, your website needs to be easy to navigate.

So, we’ve gathered a few tips on what to think about when embarking on refreshing your website or creating a new one.

The website basics

What type of website do you want? Does it need to be a simple brochure website that showcases what services you offer with a clear call to action? Or do you want a more interactive website with the ability to capture data, download functionality or e-commerce capabilities?

Basically, your website is your shop window – so getting this right is key. Ensuring you have a menu bar with easy navigation and clear call to actions to help your visitor and keep them on your website. Which brings us on to our next point.

Website bounce rate

Whether you already have a website or you’re looking to create a new one you’ll be wanting to manage your bounce rate and keep that low. A high percentage means that people are leaving your website very quickly usually because content is not relevant or the website is not easy to navigate. If people don’t stay on your website for long this is unlikely to lead to conversion.

This leads us on to our next point about content and having a clear call to action to help reduce bounce rates.

Call to action

Ultimately you want people to sign up to your services or buy your products, so tell people what to do when they reach your site. Make buttons, web links or text links obvious so that a visitor to your website is drawn to a specific landing page with all the key detail needed to attract them to your offering. In short. This means making sure you have clear ‘download now’ buttons or ‘sign up to our newsletter’ or ’subscribe now’ text.

Blog

Call to actions are also often used in inbound marketing activity such as through social media posts which entice people to visit a website via reading the latest blog. Blogs are a key part of inbound marketing campaigns. Blogs can help build awareness of the brand, increase traffic to the website, lead generation and position you as an authority in your field which helps build trust.

Attract and engage visitors

We build websites that are designed to attract and engage visitors as well as be the centre of your digital world. If you’re looking to attract, engage and convert your potential clients, get in touch with us and chat about your website requirements.

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