WOman with phone and laptop

How technology is helping big brands target new customers

by

Technology is bringing to light innovative and exciting ways businesses can connect with their customers. It is important for companies to continuously invest time and effort into new ways of marketing themselves. It is key to not only keep up with trends but accurately predict trends which will take place over the next few months or throughout the year. Here are two examples of big companies’ activity to reinvent the customer’s digital experience.

Ikea’s innovative app redesign

Ikea has redesigned its mobile shopping app in France and the Netherlands, soon to be branching out to other countries. The shopping app allows for shoppers to input information such as; the dimensions of their room, and the trends/styles they like, so they can visualise how something may look and receive great recommendations. Then, still using the app, they can buy products and order them for delivery straight to their house! The restructure of the app stems from the aim to reach customers further afield from their out-of-town stores and create a shopping experience which is easy and immersive.

Argos takes advantage of image search algorithms

Argos is taking advantage of the new and recent advances in image search algorithms and machine learning. This new technology can identify through an image the; colours, shapes, and styles, of furniture and household items and suggest similar pieces. This is perfect for those who are Pinterest obsessed, or followers of interior design profiles on Instagram.

Next steps for SMEs

Big brands are constantly looking at ways to target new customers and incorporating technology to help with the customer user experience. Ikea and Argos have come up with great ways to utilise the technology available to them, and you should to. But before you go and ahead to invest in the most expensive software out there, there is one thing you need to do… RESEARCH!

Before undertaking any new digital marketing campaign make sure you research your customer base; find out what they are interested in, what technology they use, research what your competitors are doing and brainstorm how your business can do it better! You need to have a rich understanding of your customer base in order to successfully market and bring your company into the age of technology. You may find that you already have the tools and technology you need to hand, you just need to get the best out of them.

At Smart Cow Digital Marketing, we provide a range of tailored campaigns which will get your business noticed, as well as investing time in areas of your company which have room for improvement. Check out the services we offer and give us a call on 020 3137 1826.

Social media letters

Instagram: How to boost a post

by

Instagram has a whopping 25 million business profiles meaning you need to do all you can to make yours stand out and reach your target audience. Instagram isn’t centred around creating online photo albums or merely for personal use anymore, it is a key tool you need to use in your digital marketing strategy.

Here is how you can boost your Instagram post:

  • Simply click on the ‘Promote’ button at the bottom of your post
  • Instagram will then allow you to tailor how you want to boost your post. Whether that be through attracting more profile visits, increasing website traffic, or through promotional views.
  • The most important part is choosing your audience. Are you a local business wanting to advertise to local consumers or clients, if this is the case click ‘Local’. Perhaps you want to attract like-minded followers, click ‘Automatic’ to engage will people with similar profiles of those you follow. Or choose ‘Manual’ where you have the complete reigns to target specific places, people, or interests.
  • Finally set your budget and duration. Instagram will give an estimation on the expected reach is of your boosted post.

Apart from boosting your post, Instagram has so many other ways to help your post reach its target audience. Such as; the use of relevant hashtags, ensuring that the images you choose to share best reflect your brand, the use of Instagram stories which are useful if you feel you are over posting but still want to share news on your business. Check out this blog of ours on how to best use Instagram.

Social media agency Croydon

Still unsure? Get in touch with us at Smart Cow Digital Marketing, your Croydon based digital marketers, we can guide you through the best and most appropriate way to market your company. Click here to get in touch.

Social media letters

Facebook: How to boost a post

by

Contrary to popular belief the social media platform, Facebook, is still incredibly popular and has over two billion active users. So getting your business onto Facebook could be beneficial. Furthermore, to make best use of Facebook, why not think about putting budget behind a post and boosting it so it reaches your target audience.

  • First of all, head over to your Facebook Business Page and choose the post you want to boost
  • Click the ‘Boost Post’ option at the bottom right corner of your Facebook post
  • Choose your audience either from options which Facebook recommends or create your own
  • Set your post’s duration; how long do you want to boost the post for?
  • Finally set your budget, this is the amount of money you are willing to spend on boosting your post. Facebook will make an estimation on how many people your post will reach based on your budget and duration.

Facebook was initially created for forming connections with friends and families, and despite its increasing use from businesses it is still important to engage with people on this platform when you are advertising your product or service. Perhaps if someone leaves a positive response on your boosted post give it a like or send direct messages to potential clients and customers.

Social Media Marketing Agency

At Smart Cow Digital Marketing, our expertise knowledge in social media, due to being an inbound marketing agency, allows us to help bring your business into the limelight through boosted posts and creating unique content. Be sure to get in touch today with our team for the best professional advice. Get in touch today.

Make up

Avon’s Breakthrough in Digital Marketing

by

The world of marketing is changing, and it is digital marketing which seems to be the forefront of businesses minds. Avon, traditionally the epitome of door-to-door sales, is having a revamp in how it can aid the Avon reps in becoming better marketers and salespersons. Avon has launched an app which enables virtual connections between customers and the reps, as well as supplying the reps with tools and information on creating the best Avon branded content to attract customers.

The app allows Avon reps to manage their business from their smartphone. It also enables reps to utilise social media apps such as WhatsApp, Instagram and Facebook through posting about products through the high-quality brand and product content, links to Avon’s online brochure, and many creative assets to share with customers online. Avon reps are still able to keep autonomy and their own individuality when it comes to creating messages and sending specific shades of lipstick or eye shadow to people.

It is clear Avon is jumping on the digital marketing trend with apps, online links, and social media posts and moving into a new digital age! They are adapting to the new ways people interact with a business’s services or products. A lot of selling and buying happens digitally and through the different social media platforms. We certainly think this is a genius move and makes absolute sense. The door to door salesman is now our social media networks.

Does your business need a breakthrough in digital marketing? If so, get in touch with us today and find out how we can help create a digital marketing campaign tailored for you.

Facebook Linkedin Instagram Youtube Envelope X-twitter