Social media offers a way for companies to communicate with their target audience to attract potential customers.

However, with so much more activity and hope placed on social media,  businesses are perhaps starting to understand more which channel is right for them for sharing content. So, as part of your social media marketing plan, is it time to discard any social channels to start the year afresh and focus on the optimum platforms for your business when creating a social media marketing strategy?

What social channels to use for your business

Here’s a couple of angles to consider as to whether you should stop using any social media channels:

1. On one hand marketing your brand on social media provides quality links back to your website – which is where you want to send people to as part of your lead generation strategy. It’s these quality links which help search engines find you but also these quality links enable a search engine to understand if you are a relevant and good website. So social media is helpful in a long-term search engine optimisation strategy (SEO). It’s also a great way for a small business to improve brand awareness in a cost-effective way.
2. However, the second response would be that everything you do online to attract customers is about reaching your target audience. Therefore, if you aren’t getting the real time engagement on certain social channels compared to others, perhaps it is time to review what you post or even whether you remove one of the social media platforms from your content marketing strategy. This will then enable you to concentrate on the more valuable platforms where you have had more success reaching customers focusing time and effort where it is most needed so you get a return on investment.

Because there is so much noise out there online, you need to be heard. So, it is likely to become essential that you concentrate on selective social channels moving forward.

Review your social media platforms

However, no need to be hasty. Spend some time researching your competition to see what they are doing and where they are most prevalent.

Then perhaps take a closer look at your focus for the year ahead. If the product or service you wish to promote is not relevant to some of your audience on one channel then this will really help you decide.

You might also need to take a step back first and understand who your target audience is – our blog about creating an online persona for targeted sales will help you further.

Our blog to help you stand out on social media has some top tips to help attract more online engagement.

Social media marketing companies, such as Smart Cow, may advise that you might also want to consider using a social media scheduling platform such as HubSpot. This way if you do have a few social channels you can schedule a social media post across all the channels at the same time.

Social media agency Croydon

Get in touch for a free consultation where we can discuss social media strategies that could work for you, as well as how social media marketing can fit into an overall digital marketing plan including SEO, Pay Per Click (PPC) and email marketing, for lead generation for your business.

Smart Cow is a digital marketing agency based in Croydon, South London.