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Improve social media presence

08/19/202205/20/2021 by scmarketing

When it comes to social media marketing it may feel like you’ve already heard all the top tips you need to hear; be consistent, target specific audiences, use hashtags, stick to relevant platforms. While these are all important factors to consider, and we have plenty of digital marketing resources to help (see below), it is equally important to make your social media marketing strategies original.

Here are some smart quick tips to take on board for your social channels:

1. Engage

Using social media for your business is not as simple as shouting out what your business has to offer. Make sure you post and engage with others on the platforms whether it is other businesses or clients.

2. Get link building

We would recommend creating a content marketing plan with key dates plotted out such as national days of interest related to your businesses products or services. This provides a hook and a way to create timely news for blog posts based on this plan. This ensures regular content on your website which saves you time thinking about what to write.

When you share content in a social post add a link back to your website.

Let’s not forget that using social for your business also helps with search engine optimisation (SEO) as it provides a quality link back to your website.

3. Groups

Join community groups, industry specific groups and relevant associations to meet like-minded people. This allows you to network with other businesses or to target a specific audience.

4. What is trending?

Keep up to date with current affairs relevant to your sector and audience. Creating social posts around what is trending in the news or the platform you are using makes your content relatable to the viewer. It helps to position you as a thought leader in your field.

5. Incorporate videos

Videos are booming right now. On Facebook, video content has jumped to 258% since 2016, and Tweets with a video attracting 10 x more engagement than those without.

Videos can be created simply on smartphones, however here’s our tips for being on camera if you are creating videos yourself and more about using video for business.

Social media agency Croydon

If you need support with setting up your social media platforms, understanding your target audience or conducting paid for campaigns such as Facebook ads, get in touch with Smart Cow. As a social media marketing company, we work with small businesses in Croydon and across London on digital marketing campaigns that can help drive traffic to their website.

Social media marketing resources

7 Website landing page tips

08/19/202205/17/2021 by scmarketing

A landing page is a specific web page for targeted marketing campaigns in which website visitors are directed to. As content on this page is relevant to the offer that has interested the website visitor in the first place it’s an effective way of capturing leads.

These pages usually contain forms where you can collate contact information as a result of the visitor completing an action on your page – this is usually an offer or a download.

The link that led your web visitor to your website in the first place may have stemmed from a social media post, email marketing, a link from a third-party website and most commonly from a pay per click (PPC) ad campaign such as google ads or paid social such as Facebook ads.

Here’s our advice on what you should include on your landing page to help create a great lead generation marketing campaign.

1. Content

To keep visitors on your website as long as possible, your landing page needs a headline that tells the visitor what to expect.

Once you’ve sorted the headline, the content needs to be to the point, clear and engaging. By providing useful tips and advice builds brand awareness and builds trust with your prospects with insightful content with tips and advice.

2. Call to action

A key element of your landing page is the call to action.

Make a bold and colourful call to action with clear instructions about what you want the visitor to do.

To be able to gather information from a web visitor you need a compelling offer such as an ebook, templates or discounts.

3. Be image led

An image helps to convey your brand and to illustrate what the content of your landing page is about. It also helps to break up the page so that it is easy on the eye.

If you have video content then this is great for engagement place it above the fold.

4. Lead generation form

The ‘contact us’ form or rather the ‘lead’ form should be near the top of the page – above the fold. A name and email address should be enough information for a new lead.

5. Remove menu navigation

With a specific landing page for a focussed PPC campaign we advise to remove the main menu so that visitors are focussed on the call to action.

6. Be mobile optimised

Remember to optimise your specific landing page for mobile.

7. Landing page layout

Best practice tips for the landing page layout is best:

Headline
Image
Lead capture form
Call to action
Relevant content

Digital marketing Croydon

If you need help with your landing pages contact us. We’re a digital marketing agency in Croydon.

With many marketing tactics whether organic or paid search advertising, we can provide a tailored marketing package to help you generate leads for your business. We offer PPC services where we can help with your PPC strategy and set up your next google adwords campaign. Book a free consultation.

Lead generation tips

08/19/202205/10/2021 by scmarketing

Your website should be the main focus of all your digital marketing strategies. Everything you do online should lead back to your website and to the services or products you offer.

This not only improves your ranking in search engine results pages, it also supports your lead generation strategy. This is vital to consider when looking to grow your business and in gaining high quality leads.

What works for your business may be different to another, but we have rounded together a few tips to help your lead generation campaign.

Website landing pages

Firstly, a word about your website design. Whilst wanting to encourage website visitors, the aim is to keep them on your website as long as possible. So, make sure that your landing page is relevant to the links that people will be clicking on. So whether you distribute email marketing or social media posts, your landing page needs to be relevant to the offer that has interested the website visitor in the first place which is an effective way of capturing leads.

A good landing page will include a clear headline and brief description of the offer (see our blog on creating compelling offers for more on this topic). You should have a relevant image and perhaps a bullet point summary.

What’s vital though is the inclusion of a form for your website visitor to complete. This will capture the information to convert your web visitors into leads.

Your content on the landing page should be consistent to the details of the call-to-action that people clicked on in the first place. Ideally your headlines should be the same.

Get your social on!

Utilise social media as much as you can but also be cautious as not all channels may be relevant to your business and target audience.

Create snappy engaging content with links back to your website. This helps with search engine optimisation (SEO) as the link is from a reputable source, as well as generating leads.

You don’t need to reinvent the wheel. Just utilise snippets of content from your latest blog for a social media post with URL links to ‘Find out More’.

Gather quality data

Just because a website visitor does not choose your services or buy your products straight away, does not meant they never will. The fact they are on your website in the first place means thy are interested and so are a warm lead for future offers or insightful information.

So, set up a pop-up box on your website to ‘sign-up’ to the latest news. This means you can obtain their email address and be able to send future email marketing news and offers.

Keep testing

Keep tabs of what works and what does not. There is no point putting time and effort into something which does not reap rewards.

Check out more of our resources below which cover social media, email campaigns, and lead generation in more detail!

Digital Marketing Croydon

As a digital marketing agency, we specialise in helping Croydon business owners with a range of solutions to help improve online presence and generate leads.

Whether it’s website development, SEO services including content marketing, organic social media management, Pay Per Click (PPC) advertising, such as Google ads or email marketing, talk to us about your business needs and we’ll create a focussed online marketing campaign for you.

Resources for lead generation

Email marketing best practice tips

08/19/202204/30/2021 by scmarketing

As part of your ongoing marketing strategy, it’s so important to continually update your target audience with informative messages about your products and services. This helps build brand awareness, encourages prospects to engage and improves customer retention.

This is where email marketing can be so effective. Email communication acts as advertising for your virtual shop window.

To help you make the most of your email communication, here’s three tips when considering email marketing as part of your ongoing digital marketing strategy.

1. Talk to your target audience

When you write your emails think about your target audience. Its’s good to think that you are sending your email to one person so you can make content really personal and relevant.

Understanding challenges of your audience and providing solutions to this in the content you email out will help with engagement and position you as a thought leader in your field.

Our blog on creating an online persona can help you create content targeted to your audience.

Remember to offer useful tips and advice, industry insight as well as highlight any relevant offers you are providing that may help their business.

2. Data cleansing

COVID-19 will certainly have impacted your email distribution list. You may have noticed a higher bounce rate then perhaps you have done previously. This will be due to businesses changing staff, furloughed staff and unfortunately companies having to reduce employees.

Monitor the bounce rate and update your list. It’s better to have a smaller, targeted email list with qualified and quality contacts than a large list of emails that don’t reach a recipient.

Make sure that your emails are GDPR compliant. Ensure that you have a clear unsubscribe option. If you have an email sign-up pop-up box on your website to gather data then ensure that you are transparent in that you are using their email address for your e-newsletter updates.

We can help you with adding this call-to-action to your website if you’re interested in growing your email distribution list.

3. Be consistent

As part of you content marketing plan factor in a weekly or monthly e-newsletter. Whatever you think you can manage to ensure that you keep consistency. If you send a monthly round up of news, then send this during the first working day of every month.

People will start to look out for your news round-ups and they will be familiar with your email template design.

For your design make sure that you have clear calls-to-action for people to click to ‘read more’ or ‘download our ebook’. Make sure that you send the recipient to a clear and concise landing page on your website to help reduce bounce rate.

Email marketing Croydon

Get in touch with us at Smart Cow to discuss how you can incorporate email marketing into your overall digital marketing campaign, tailored to your audience.

As an inbound marketing agency in Surrey, we offer digital marketing for accountants and other local businesses.