Name: Smart Cow Marketing
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Is your marketing targeting your audience?

08/19/202208/13/2021 by scmarketing

Incorporating a tailored Search Engine Optimisation (SEO) campaign into your digital marketing strategy will help your business be seen online.

SEO is a number of processes that help your website be found via search engines. This is when you appear in the Search Engine Results pages and your aim is to be in the first page.

Most online searches start with a few words relevant to what your prospect is looking for.

As part of your SEO strategy, have a think about who books your services and buys your products. If you don’t already know who your target audience is then you need to create a persona. This is a fictitious character based around the requirements of your target audience.

Once you understand the challenges and needs of your target audience then conduct an audit of your website with your persona in mind. You’ll soon see whether you need to change any content or add specific calls to action, a new contact form or a few new images that will appeal to your audience.

You don’t necessarily need a brand refresh it’s all about the initial details for landing pages such as your homepage or pages that are linked to your Pay Per Click (PPC) campaign.

However, if you think a new web design could be in order then drop us a line to discuss as we can also provide a website audit for you.

Web design Croydon

We can analyse your website’s performance and develop a plan to boost your website’s potential with a tailored SEO campaign. We can also mix and match with other digital marketing such as social media, PPC, and email marketing.

We are a marketing agency based in Croydon, South London and work with small businesses, as well as those in accountancy and the construction sector.

Send us an email at Saymoo@smart-cow.com or give us a call on 020 3137 1826.

Tips for writing engaging blogs

08/19/202208/03/2021 by scmarketing

You need to make an impression when someone reaches your website as the goal is to keep a visitor on your site exploring your products and services.

So, here’s a few tips to help with writing content that will resonate and engage with your target audience and help with search engine optimisation (SEO).

Topics of interest

Relevant content for your target audience is important for any marketing activity especially your blogs. Make sure that the topics you choose to write about are of interest to your audience. The aim is to add value to help people solve a very specific problem with tips and advice.

Write blogs that answer their questions. The goal is to optimise that post to appear in related searches by including keywords.

Offer industry insight rather than being product focussed so that you are positioned as a thought leader in your field.

It’s not just your clients and prospects that will benefit from this insight, search engines love unique, fresh and relevant content.

But remember to keep content clear and to the point.

Case studies

Cover topics which highlight your expertise. A case study is a great way to illustrate this with quotes direct from your client to add detail to how you solved their challenges.

You can always interview your case study via Zoom and then this could then be edited (with their permission of course) to create a video led case study. Video is another great way to bring your blog to life.

Create an offer to download

Offering a free template to download or an ebook provides an attractive offer. Plus, it enables you to add a form so you can capture email addresses of those interested in your offers.

Regular SEO

Without regular, new and relevant content your website is less engaging. Your target audience is less likely to stay on your website or revisit in the future.

Make sure that you complete a few actions on the backend when you start to upload blogs such as add a meta description, image alt tag and H1 headings for starters. Get into that routine and you’re really helping with ongoing search engine optimisation. Read more about SEO and why you should consider it here.

Free website review

Why not take advantage of our FREE website review to get it well and truly optimised. Then you can simply concentrate on adding regular blogs to your website to keep it engaging and help to generate leads.

SEO agency Croydon

If you would like to discuss SEO services incorporating content marketing as part of a wider long term digital marketing strategy for your business then book a consultation with us.

We’re a digital marketing agency in Croydon, get in touch and let us help you improve your online presence with a review of your web design and current SEO strategies including keyword research.

Can video help with SEO?

08/19/202207/21/2021 by scmarketing

By now we’re sure that you’ve encountered video content and whether you’ve embraced it fully for your business or not, now is the time to really think about using it as part of your content marketing to help optimise your website further.

We’d recommend having accounts on channels such as Vidyard, Vimeo and YouTube. This all helps with your rankings in search.

Think about the name of your video file and its title when you upload to the video channels as it should contain keywords.

On YouTube you can add an SRT file to enable you to add subtitles and closed captions rather than burn them onto the video file. This can help with long term Search Engine Optimisation or SEO within the YouTube channel.

Creating video content

Create relevant content for your brand.

Whilst you can create corporate videos working with companies that can create scripts, take footage and edit interviews, you can also make videos efficiently, simply and at no extra cost all on your mobile phone. You can take great product shots and footage at events to showcase your business.

If you are shooting the video yourself it is useful to write a script so that you incorporate your keywords which are important for SEO. Memorise it as best you can and then speak naturally to the camera offering your clients and prospects tips and advice.

You don’t need to reinvent the wheel either. Repurpose content from your blogs and make short and snappy videos to bring your blog web page and social media posts to life.

Our blog on using video for business has top tips on setting up videos and what to consider along with some useful dos and don’ts.

You don’t need to have a video of yourself but for small businesses adding a face to your brand is a great way for making marketing more personal and letting customers know that there’s a person dealing with orders and enquiries.

SEO company Croydon

As a digital marketing agency in Croydon, we’re well placed to offer local businesses digital marketing services and online marketing advice on relevant Local SEO Services and content marketing to help increase presence in search engine results pages (SERPs).

Get in touch to chat about your business goals and how a tailored SEO campaign can help your marketing strategy.

We can walk through ideas for video and the potential of using it for your business.

Ways to be more interactive on social media

08/19/202207/16/2021 by scmarketing

Seventy per cent of marketers say interactive content is more effective than static content in engaging visitors or prospective clients. This blog is about how to take your social media content to the next level and the ways to create engaging content for quality lead generation.

Question boxes

Instagram allows you to pose question boxes on the story function. The default text is ‘Ask me a Question’, which allows your audience to engage with you. But you can edit this question to what is relevant for your business. For example, an accountant may pose a question: “Ask me about business growth.” Your followers can respond with their queries, and you can answer them in subsequent stories which builds on engagement.

Livestreams

Livestreams are a great place to interact in real time with your followers. It gives you the opportunity to start building a genuine connection with your audience. Livestreams can be used to make an announcement, talk about related news, or promote your businesses services and products.

Preparation is key when livestreaming as there are no chances for retakes. Brainstorm a theme and structure but avoid being too scripted. Also think about the potential questions which may be asked and the answers you can give. Promote your livestream in the days leading up to your chosen time. Post about it on different social media platforms or email marketing to encourage more viewers.

Competitions and discounts

Discounts and competitions are great way to engage your audience. As part of a competition, you can make a requirement a person has to share the post to their stories, tag a friend in comments and follow your account. This creates an engaging promotion helping to highlight your business to a wider audience but asking to tag a friend.

Polls

Many social media platforms offer the chance to make your own polls. As well as being interactive, polls are useful tools in finding out more about who is following you and interested in your business.

Providing an option to add comments can encourage further engagement. You can then use your poll results to interact further with your audience and tag in people who added any comments. The feedback you have from the poll can be used to create future content your target audience may find interesting.

Share interesting content

Share content which is relevant to your target audience. Avoid salesy content. You want to keep it to hints and tips that will help your prospects in their daily lives as well as interesting articles about news or facts in your industry. This may lead to interesting discussions in the comments section.

Social media agency in Croydon

Smart Cow Marketing is a social media agency based in South London. We provide effective marketing campaigns for ambitious small businesses. If you need a hand in navigating the world of social media and how this fits in with a holistic digital marketing strategy do not hesitate to get in touch today! Drop us an email at Saymoo@smart-cow.com or give us a call on 020 3137 1826.