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7 reasons Google ads can help business growth

10/17/2022 by scmarketing

With over 3 billion searches being conducted on Google each day, there is a good chance that some of those searches are for products or services that your business offers. By running a Google Ads campaign – a form of online paid marketing i.e pay per click or PPC advertising – you can put your business in front of potential customers who are already interested in what you have to offer.

With Google ads being the most popular form of PPC, we’ve rounded up 7 reasons why you may want to consider Google ads to improve your lead generation activity and grow your business.

1. Google Ads are affordable

One of the main reasons why small businesses should consider Google Ads is because it is an affordable way to reach a large audience. Google Ads allows businesses to set a budget for their campaigns and only pay when someone clicks on their ad. You can set a budget for your Google Ads campaign so that you don’t overspend.

2. Google Ads are effective

Google Ads are an effective way to reach potential customers. Google Ads allow businesses to target their ads to people who are searching for specific keywords related to their business. This means that businesses can be sure that their ads are being seen by people who are interested in what they have to offer.

3. Google Ads offer a variety of ad types

Google Ads offer a variety of ad types that businesses can use to reach their goals. For example, businesses can use text ads, image ads, video ads, and even product listing ads. This means that businesses have a lot of flexibility when it comes to choosing the right ad type for their needs.

4. Targeted advertising

Another benefit of Google Ads is that they allow you to target your advertising to specific groups of people. For example, you can target your ads to people in a certain geographic location or people who have visited your website in the past. This ensures that your ads are being seen by people who are most likely to be interested in what you have to offer.

5. Measurable

Another advantage of using Google Ads is that it is very easy to measure the results of campaigns so that you can see how effective your campaign is. Google provides businesses with detailed reports that show how many people saw and clicked on their ads. This information can be very valuable in helping businesses determine campaign success.

By tracking how many people have clicked on your ad, how many sales have been made as a result of your ad, and what keywords are performing well. This information can help you to adjust your campaign so that you get the best results possible.

6. Increased brand awareness

A Google Ads campaign can also help to increase brand awareness for your business. When people see your ads, they will start to become familiar with your brand and what you have to offer. This increased awareness can lead to more sales and more customers in the long run.

7. Google Ads can help businesses grow

One of the primary benefits of running a Google Ads campaign is that it can help you to reach more customers.

By reaching a larger audience and generating more leads, businesses can increase their sales and expand their operations.

PPC agency Croydon

A Pay Per Click ads agency (PPC) can help your firm be found online and to stand out in local search results. Talk to us about setting up a Google ads campaign to promote your products and services.

A pick ‘n’ mix approach to driving web traffic

04/19/202310/10/2022 by scmarketing

Creating a website is only the first step in driving traffic to your online business. You also need to promote your site to ensure that potential customers can find it.

There are a number of ways to do this, and the most effective approach will vary depending on your business and the products or services you offer. However, there are some general tips that can help you to get started.

Make sure your site is SEO-friendly. This means using the right keywords and tags so that your site appears as one of the top results when people search for relevant terms.
Register your site with search engines such as Google and Bing. This will help potential customers to find your site when they search for relevant terms.
Creating informative blog posts, helpful videos, or useful infographics can help to attract attention and encourage people to visit your site.
Use social media to your advantage. Promote your website on platforms like Twitter, Facebook, and LinkedIn. However, do a little research first to make sure that your target audience are using the platforms you intend to spend time writing content for. Use hashtags and post links to relevant articles on your website or infographics to get people interested in what you have to offer.
Pay-per-click (PPC) advertising can be an effective way to drive traffic to your site. By placing ads on popular search engines such as Google or Bing, you can put your site in front of potential customers who are already interested in what you have to offer.
Collaborate with other businesses or influencers in your industry. For example, you could guest blog on another website – this is known as link building and helps to create quality links back to your website. This helps guide search engines to show that you are an authority in your field. Or perhaps you can offer a discount to visitors from a partner’s site.
Make sure your website design is easy to navigate and visually appealing. If people can’t find what they’re looking for or if your site is difficult to use, they’re likely to ‘bounce’ quickly away from your website. Take the time to create a user-friendly experience and you’ll be more likely to convert visitors into customers.

Digital marketing mix

By following adopting a number of digital marketing strategies, you can help ensure that your website gets the traffic it deserves. You should start with these simple tips and then explore ways in which they could be expanded or modified depending on the results your experience or feedback from clients.

5 Things to Consider When Creating Content

04/19/202310/04/2022 by scmarketing

Creating content that resonates with your audience is essential to growing your business.

However, devising a content marketing strategy that suits your needs can be daunting – especially if you’re not sure where to start.

Here, we’ll outline five key factors you need to take into account when creating your content marketing strategy. So read on – and get started putting together a plan that will take your business to the next level!

1. Who is your target audience?

This is arguably the most important question you need to answer when putting together your content marketing strategy. After all, you can’t create content that resonates with your audience if you don’t actually know who they are! Defining your target audience will help you determine what kind of content to create, where to distribute it, and how best to reach them.

2. What type of content will resonate with your target audience?

Once you’ve identified who your target audience is, it’s time to start thinking about the type of content they’d actually want to consume. This can be anything from blog posts and articles to infographics and video tutorials.

If you’re not sure what kind of content will work best, consider conducting a survey or doing some market research.

3. Where will you distribute your content?

In order for your content marketing strategy to be effective, you need to make sure you’re distributing your content in the right places.

Firstly you need to ensure your website design is user friendly and appropriate for your audience. This will be the main hub for your content as you will want to lead people back to your website. It’s the place to add your blogs, Q&A’s, infographics or eBooks for download.

It’s also important to know which social media channels and online platforms your target audience is using – and then creating a presence on those channels. For example, if most of your target audience is on Facebook, then it makes sense to focus your efforts on that platform rather than others.

4. How often do you need to create new content?

Creating new content on a regular basis is essential to growing an engaged online following.

However, how often you should produce new material depends on a number of factors, including the size of your team and the amount of time and resources you have available.

A good rule of thumb is to aim for at least one new piece of content per week. But remember the old adage – quality over quantity!

5. How to drive traffic to your website?

The fact that you’ve identified the need to create a content marketing plan places you ahead of your competition. This is because one of the most effective ways to drive traffic to your website is to create compelling content that speaks to your target audience.

Once you have high-quality content, promoting it through social media and ensuring that you optimise the content on your website will form part of your ongoing Search Engine Optimisation (SEO) activity which can help bring users to your website.

In addition, paid search advertising such as a Pay Per Click (PPC) campaign with Google Ads can be a great way to reach potential customers who are already interested in what you have to offer. As people type in what they are looking for in search engines, a well curated PPC campaign with relevant keywords will offer the opportunity for your campaign to be shown as an Ad in search results.

By utilising a mix of these strategies, you can help to drive traffic to your site and growing your business.

Digital marketing consultant Croydon

We are a Croydon based digital marketing agency offering a range of marketing services including web design, content writing, keyword research, local SEO, PPC campaigns such as Google Ads to help improve your online presence and visibility online as your SEO experts.