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Why Marketing Your Business is Important

11/09/2022 by scmarketing

In these difficult times, it’s more important than ever to keep your business visible. After all, if potential customers don’t know that you exist, they can’t very well buy your products or services! But with budgets tight, you may be wondering how to go about marketing your business without breaking the bank. Luckily, we’re here to help. Keep reading for some tips on how to tailor your digital marketing strategy to fit your budget.

Web Development

Having a website is essential for any business that wants to succeed in the digital age. Potential customers will likely look for your website before they ever visit a shop or book an appointment at your salon, so it’s important that it makes a good impression. A well-designed website will not only look professional but also be easy to navigate and full of useful information about your products or services.

If you’re working with a limited budget, consider hiring a freelance web developer to create a basic website for you. This ensures that your website will be modern, responsive for all devices and optimised for search.

When you work with Smart Cow to develop your site, you’ll benefit from over 20 years of expertise to help you create your contemporary website. Once your site is up and running, as it will be a Content Managed System (CMS) you will be able to make future updates yourself to help cut down on ongoing costs.

Onsite SEO

If you develop a new website then your web developer should provide initial onsite SEO for you such as completion of Meta desc, alt tags, web optimised images and clear call to actions. However, it’s recommended to regularly update your website with new content as search engines like this. You can do this yourself with a regular, unique and relevant blog content offering tips and advice. Or, you could work with an agency to help create a content marketing calendar for you. Adding keywords that you wish to be found for in search engine results pages (SERPs) will help your position in organic search.

Social Media Marketing

One of the most cost-effective ways to market your business is through social media. Platforms like Facebook and Instagram have billions of users worldwide, so there’s a good chance that your target audience is already using one (or both) of them. And best of all, setting up a social media account is free!

Of course, simply having a social media account isn’t enough. To really see results, you’ll need to put in the time to post regularly and interact with your followers. If you’re not sure you have the time or resources to do this yourself, consider hiring a social media manager—they can help you create and execute a plan that fits both your budget and your goals.

Online Advertising

Another great way to reach potential customers is through online advertising. Platforms like Google Ads and Facebook Ads allow you to specifically target people who are interested in what you have to offer—and you only pay when someone clicks on your ad!

When creating an online advertising campaign, be sure to set a budget that you’re comfortable with and track your results carefully so that you can adjust your strategy as needed.

Cost effective digital marketing

Marketing your business doesn’t have to be expensive—there are plenty of cost-effective ways to get started. By utilising social media, your website, and PPC/online advertising, you can reach potential customers both near and far without breaking the bank.

Here at Smart Cow, we specialise in tailor-made digital marketing solutions for businesses of all sizes. Whether you’re a small business owner just starting out or a large corporation, we can devise a plan that fits both your needs and your budget.

Tips for writing effective emails to improve open rate

11/07/2022 by scmarketing

Do you find yourself struggling to come up with interesting content for your email marketing campaign? Are you concerned that your open rates are lower than they could be? If so, the following tips will help you write more effective emails that will grab your readers’ attention and improve your campaign results.

1. Keep it short and sweet

When it comes to email marketing, less is always more. No one wants to open an email to find a novel-length message waiting for them. Keep your emails short and to the point, and you’ll be more likely to keep your readers engaged.

2. Use a catchy subject line

Your subject line is your reader’s first impression of your email, so make sure it’s a good one! Write something that will pique their interest and make them want to open your email. Your subject line should be attention-grabbing. Avoid using generic phrases like “newsletter” or “monthly update” as your subject line, as these are likely to be ignored by recipients.

3. Get to the point

Your subscribers are busy people, and they don’t have time to wade through a bunch of fluff to get to the meat of your message. Get to the point quickly, and you’ll keep their attention.

4. Personalise your messages

No one likes feeling like they’re just another faceless name on a list. Take the time to personalise your messages, and you’ll be rewarded with better engagement from your readers. Platforms such as Hubspot allow you to personalise subject lines of emails which can also really help with the open rate.

5. Make it visually appealing

Include images or videos in your email to break up the text and make it more visually appealing. This will help grab your reader’s attention and keep them engaged. However, it’s important not to use too many images so that you keep your email uncluttered and allows the recipient to easily find the information they’re looking for. If you do use images, make sure they’re relevant and add value to your email content.

6. Call to action

Include a call to action at the end of your email, such as “Click here to learn more” or “Sign up now.” This will encourage your reader to take action, which is the ultimate goal of any marketing campaign.

7. Segment your list

Sending targeted emails to specific segments of your list can be more effective than sending a generic email to everyone on your list. By segmenting, you can ensure that each email is relevant to the interests of the people receiving it, which can lead to higher engagement rates.

8. Test, test, test!

The only way to know for sure what works best for your target audience is to test different things and see what gets the best results. Try different subject lines, different lengths, different calls to action…and then see what gets the best response from your readers.

By following these simple tips, you can create emails that are both informative and engaging. And when your readers find your content irresistible, they’ll be more likely to open future messages from you – resulting in better campaign performance overall. Have you tried any of these techniques? What other methods have worked well for you?

3 Reasons why your website might be scaring customers away

04/19/202310/25/2022 by scmarketing

Your website is one of the first things potential customers will see when they’re considering doing business with you.

So, if your website is outdated, hard to navigate, or just plain ugly, it could be scaring customers away without you even realising it.

Here are three common ways that websites unintentionally scare away customers:

1. Outdated design

If your website looks like it was designed in the early 2000s, it’s time for an update. A dated website can make your business look out-of-touch and behind the times.

2. Poor navigation

If potential customers can’t figure out how to find what they’re looking for on your site, they’re likely to get frustrated and give up rather than sticking around to figure it out. Make sure your navigation is clear and easy to use.

3. Lack of mobile optimisation

In today’s world, more people are accessing the internet on their smartphones than on desktop computers. So, if your website isn’t optimised for mobile, you could be missing out on a large portion of your potential customer base. Make sure your website looks good and is easy to use on both desktop and mobile devices.

Website design Halloween special offer

Don’t let your website scare away potential customers!

Take advantage of our Halloween offer and schedule a free consultation with our team of web professionals to find out how we can help you create a modern, user-friendly website that will showcase your business in its best light.

If you book our web design services by the end of November 2022, you’ll get 10% off our already affordable rates.

Web design Croydon

The importance of an effective website cannot be overstated – it can make or break the success of any business, small or large. Your website gives customers their first impression of your business and can play an important role in guiding potential buyers toward making a purchase decision. Take the time to review your website and consider how you can improve its layout, design, and content to make sure that it presents your business in the best possible light.

If you’re not sure where to start or would like some knowledgeable assistance, for web design Croydon contact Smart Cow – we specialise in modern, comprehensive web solutions tailored to suit businesses of all shapes and sizes.

Is your website a horror show?

04/19/202310/20/2022 by scmarketing

Is your website a horror show?

Happy Halloween, everyone! In the spirit of the season, we’re offering a free website design consultation to help you make sure your website doesn’t unintentionally scare away your potential customers. And, if you book our design services by the end of November, you’ll get a 10% discount.

So, if your website is in need of a makeover, now’s the time to act!

Why a website is important

Your website is often the first point of contact between you and potential customers. It’s important to make a good impression with a well-designed, up-to-date website that accurately reflects your brand. If your website looks outdated or amateurish, potential customers will likely take their business elsewhere.

A good website should be easy to navigate, with clear calls to action and contact information readily available. It should also be mobile-friendly, as more and more people are using their smartphones and tablets to browse the web. If your website isn’t optimised for mobile devices, you could be missing out on a lot of business.

Web design Croydon

We specialise in creating custom websites that are both beautiful and functional. We’ll work with you to understand your unique needs and design a website that reflects your brand identity while also being easy for users to navigate. We’re website design SEO experts, so we can help ensure that your site appears at the top of search engine results pages.

A shocker of a website doesn’t have to be permanent. This Halloween, take advantage of our free website design consultation and get 10% off when you book our design services by the end of November! Whether you need a complete redesign or just a few tweaks here and there, we can help. Contact us today and let’s get started!

Don’t wait until it’s too late!