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How video testimonials can boost your brand

11/13/202311/10/2023 by scmarketing

Are you looking for ways to increase your reach and get more customers? If so, have you considered the power of video content? By creating compelling videos combined with an effective strategy you can effectively engage with potential customers, drive leads and boost sales.

With over 83% of video marketers saying that video helps them generate leads and with an audience that spends 19 hours, on average, a week watching videos online*, embracing video for business growth strategies makes sense to help maximise your company presence online.

From YouTube shorts to social media reels or taking advantage of live-streaming, these are all great ways to connect more effectively with potential customers. But where do you start with knowing what content to create? One tactic coming to the fore is video testimonials, which are known to engage extremely well and help to increase brand awareness.

Video testimonials are powerful because they help build trust with prospects and customers alike. Viewers expect you to say great things about your own business, but when you see and hear another person’s positive experience, it feels more genuine than an advert or social post. Potential clients are clearly more likely to trust the opinions and experiences of their peers than to solely trust what a business says about itself.

Getting testimonials on your website, shared on social or embedded within email is key in helping attract more people to take interest in what your company has to offer. They are a great marketing tool as they can be edited and repurposed for multiple campaigns. They can also be used on third-party websites, or you can add to your Google My Business page, not only capturing the attention of your target audience, but improving your company’s reputation and visibility online whilst boosting brand awareness.

As featured in Gatwick Diamond Business magazine

It was a privilege to have our article explaining about the power of video testimonials featured in the Gatwick Diamond Business magazine Nov-Dec 2023 issue. You can read the article as it appears in the magazine on Page 7 in Diamond magazine here, as well as read a great many other articles with tips and advice for businesses in the local area.

We’re proud members of this fantastic networking group, why not join – it would be great to see you there.

*Source: Hubspot

10 top tips when creating video testimonials

11/13/202311/09/2023 by scmarketing

As a small business owner, you understand the immense value of creating relationships with your customers. One powerful way to build customer loyalty and trust is by producing testimonials featuring real people that have experienced the benefits of working with your company. Video testimonials are especially compelling because they give potential customers an inside look into what it’s like to work with you. Creating great video testimonials may seem daunting, but fear not! If done right, these engaging videos can make all the difference in connecting with new customers.

To get started on creating powerful video testimonials for your business, check out these 10 top tips!

Tell a story: Ask your customers to tell an interesting story about their experience with your product or service. This will help make the video more engaging and relatable for viewers.
Speak from the heart: Your customers know your business better than anyone else, so ask them to speak candidly about their personal experiences in their own words.
Keep it short: Video testimonials should be kept to around two minutes in length to keep viewers engaged and interested.
Show your product/service in action: Ask customers to show how they are using your product or service in their everyday lives. This will help demonstrate the value of your offerings.
Capture real emotion: People connect with other people who display genuine emotions. Ask customers to smile, laugh and show positive energy when speaking about your product or service.
Focus on the customer’s journey: Customers want to hear how the product or service has helped them achieve their goals and objectives. This is an opportunity to show how the customer has used your solution and the success they have had.
Don’t forget about sound: Quality audio is just as important as quality video. Make sure your customers are positioned in a location with good acoustics so their voices can be heard clearly.
Get creative with lighting: Good lighting is essential for video quality. Ask customers to sit near a window or use natural lighting for the best results.
Let the customer be in control: Allow the customer to direct and shape their own testimonial by suggesting topics or stories they can share. This will help ensure that the video feels authentic from start to finish.
Test, test and test again: Make sure to review the video after each take and ensure that it meets your standards for quality. This will help ensure you create a professional and compelling testimonial that accurately represents your business.

How to create a compelling Video Testimonial to boost your business

11/13/202311/08/2023 by scmarketing

In today’s digital landscape, video marketing is the key to take your business to new heights. One of the most influential video marketing strategies is video testimonials, which can help you earn the trust of your potential customers and showcase why they should choose your business. Video testimonials humanise your brand, increase your credibility, and build a strong emotional connection with your audience. However, filming a compelling video testimonial requires more than just capturing your customer on camera.

In this blog, we will discuss five essential hints and tips to help you create a video testimonial that resonates with your audience, boosts your business, and attracts more potential customers.

Select the right customers

The first tip for creating a compelling video testimonial is to choose the right customers. Select those customers who have a positive relationship with your brand, have a good understanding of your products or services, and can offer valuable insights about your business. You should choose customers who are articulate, enthusiastic and have a great personality. Conduct a survey or monitor customers’ feedback to identify the best candidates for your video testimonial.

Ask the right questions

When you’re filming a video testimonial, asking the right questions is crucial. It’s essential to structure your questions in a way that elicits honest and specific responses. Avoid asking closed-ended questions that can be answered with a “Yes” or “No.” Instead, ask open-ended questions that spark conversation and encourage your clients to share their experiences. Some example questions you could ask your clients include: “Tell us about your experience working with our business?”; “What sets our business apart from other brands you’ve worked with before?”; “What challenges did we help you overcome?”.

Keep it short and simple

When it comes to video testimonials, less is more. Keep your video testimonial short and to the point. A two-minute video testimonial is sufficient to convey your message effectively. People have a shorter attention span and might switch off if the testimonial is too long. Ensure that the sound quality is good, the lighting is well-lit, and the camera is stable. You don’t need a professional videographer to film a video testimonial, but ensuring the video’s technical aspects are correct will make it more watchable.

Showcase your clients

A video testimonial is not about promoting your brand; it’s about showcasing your clients and their experience with your business. Include shots of your clients interacting with your products or services. These visual elements can help your viewers connect with your brand on a personal level. You can also edit the video testimonial to incorporate your brand colours, logo, or add call to actions (CTAs). Incorporating your brand subtly into the testimonial can help reinforce brand recall for the viewer.

Share your video testimonial

Once you’ve shot the video testimonial, don’t just let it sit on your website. Share the video testimonial across all social media platforms, including Facebook, Instagram, Twitter, and YouTube. You can also share the testimonial with your email subscribers. Sharing the video testimonial should amplify your message across platforms, which can help you reach clients in different segments. Think about the title and description of the video too so that it helps Don’t forget to work on your SEO to ensure that your testimonial shows up in search engines.

Video testimonials for your business

In short, video testimonials are a powerful tool for business growth. They enable customers to share their experiences with your products or services, giving a personal touch that words or text cannot match. Incorporating the five tips discussed will enable you to create an authentic and compelling video testimonial. Remember, choose the right customers, ask the right questions, keep it short and simple, showcase your clients, and share your video testimonial with your followers and subscribers. It may take time to create a powerful video testimonial, but the result will be worth it in the end.

Video testimonials Croydon, London

If you need a hand with creating your videos, why not talk to us about our Video Testimonial package which has been tailored for small to medium businesses in London.

From video testimonials thorugh to explainer videos, our team can help create a video content marketing plan as part of your digital marketing strategy tailored to your audience.

5 Content marketing tips

11/07/2023 by scmarketing

As a small business owner, you’re probably looking for ways to reach new customers and increase your presence online. Content marketing is one of the most effective strategies for making your brand stand out from the competition – but it takes more than simply posting content on social media or creating blog posts to see success. Here are 5 tips that can help you create an effective content marketing plan and drive results.

Digital marketing agency

By following the tips, you can make sure your content marketing plan drives growth for your business. From audience targeting to optimising for various channels and platforms. If you still feel unsure about how to get started or what strategies will work best for you, don’t hesitate to contact our marketing team at Smart Cow – we’ll be able to provide additional guidance as you create a content marketing plan that works hard for your business. So take the steps now and get ready to enjoy seeing your business succeed with an effective content marketing plan!