Make sure your webpages have relevant and appropriate names. Some CMS systems provide generic numbers from the names of pages on blogs, however they also allow an override to create a more human readable name.
It doesn’t only make it easier for humans to read but also helps the search engines to understand what the page is about. This also is useful when compiling a long list of links, such that readers can choose their web destination efficiently.
URL
Each page within your site must have a unique address which is its Uniform Resource Locator (URL). The URL can be domain name followed by the extension.
When any visitor types your own domain name, the visitor will be directed mainly to your index file that is uploaded in your website contents where the letters after the dot to the right of “index” refer to the technology used during implementation process to create the page.
Within the content behind each page there are lots of meta tags that website owner can add to their website. Some tags are great for managing your pages and other tags are used to provide data for external programs such as servers, web browsers and robots.
Website management meta tags are mostly used by the people working on the site. While these tags may be important for your visitors and customers, they are actually more important for website owner and editors who are working on the website.
Meta tags
The more common meta tags used within a web page are the description and keyword meta tags:
Description: the meta tag description provides the search engine more than understanding about what your pages about. It also can be shown up in the search engine results to assist the reader to whether the page is relevant to their search criteria.
Keywords
Keywords: the keyword meta tag is not used within Google and only lightly used in other search engines. This used to be used to assist search engines in what the content was about however after being abused for so long there is little relevancy to put onto it. Some developers do not even use this tool as it might give away their “secrets” of the keywords that they are creating online marketing campaigns against.
We hope that this is of use are you and welcome any comments.
Happy online marketing from Smart Cow.
Digital marketing agency Surrey
If you need a helping hand with your digital marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!
Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.