One of the most important big steps in an efficient search engine optimisation campaign is link building. You can boost your presence in Google and maximise your Bing results or beyond with the help of our full suite of products!

Online marketing’s results are all about traffic. A business person knows that they have to spend money for marketing. If marketing gets you traffic, then it’s called an investment. You can invest in manual link building service – the best way to get traffic and rank higher in the search engine’s results. You can count each link as a vote for your website.

Advantages of having a quality link building campaign:
• Getting lots of useful and relevant links for your website;
• Search engines will position your website in a higher level in the search engine results;
• Traffic on your website increases due to the presence of high quality links that point and refer to your website;
• Get benefit from more leads if your website is targeting customers who search for buying certain products or getting a service from you;
• Business growth will surely come and improve.

Manual link building services are very important because they increase your website ranking, now more with search engines using SERP for website’s rankings. A complete link building service offers you an increase in the quality as well as quantity of your links, so that the importance of your website is clearly stated. Complete link building definitely offers a higher positioning in search engines’ results.

Digital marketing expert Croydon

We are a digital marketing agency based in South London working with small businesses, as well as those in accountancy and the construction sector to help get them noticed online. Drop us an email at Saymoo@smart-cow.com or give us a call on 020 3137 1826. 

Choosing the right phrases and keywords for your site is an important part of the process of search engine optimisation; make your site searchers alike and making your site more visible to different search engines.

Keyword technique

The best technique to learn the balance between the number of people searching for a particular keyword and the competition for that keyword is using keyword research tools that assist you to know how people are searching the Internet. By knowing how people are looking for your service or product, and how much competition you have, you will know what keywords to focus on and which to leave alone.

It takes some time especially in the researching works required for finding the right keywords that can work perfectly for your website niche, but once you have mastered this keyword researching skill, you will really see how this skill can benefit your site making it reach its peak point.

The Google Keyword Tool is the most important tool when you decide to choose the right keywords for your site. The fact is that Google dominates the search market which means that the Google Keyword Tool is very much accurate at showing webmasters how many people are using the search engine.

The nice thing about the Google Keyword Tool is that Google shows the search results for the certain keyword you searched for at the top. After that, there is a list of some relevant results for the keyword therefore, you can always get more chances to select the optimum keyword by using the keywords listed in Google!

Digital marketing Croydon

As a digital marketing agency in Croydon, we’re well placed to offer local businesses digital marketing services and online marketing advice.

Get in touch to chat about your business goals.

One of the most commonly asked questions is “what makes the best website content?”.

This is a nice question and it shows the perfect opportunity to instruct the roles that content will play in the success of most of sites.

Here is the simple answer to the above question:

There are two main types of content: “marketing” content and “site” content:

1. “Site” content is normal stuff like a “Frequently asked Questions (FAQ)” page, an “About” page, a “Privacy Policy” page, a “Contact Us” page, and, sometimes a “Terms of Use” page.

2. “Marketing” content is a mix of all the blog posts, articles, slideshows, white papers, e-books, podcasts and videos included on a website. This content has to be original, credible, friendly and useful.
“Marketing” content is one of the most effective methods to drive organic search engine traffic continually to your website without any kind of advertising done.

Advice for great content and how to make it work:

1. In order for your website content to be professional, you have to consider your customers – their needs, pain points, preferences and interests for sharing and media formats.

2. Market the content to certain people who have high influence over distribution (Tell 3 friends, who go to tell other 3 friends, and so on). Actually, you need your message to propagate quickly and easily at the same time, you need some kind of automated work for spreading the word which can be turned to a gold mine for you if you decide to satisfy your customers.

Digital marketing agency Surrey

If you need a helping hand with your digital marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!

Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.