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What makes great web content?

07/05/202111/26/2013 by scmarketing

One of the most commonly asked questions is “what makes the best website content?”.

This is a nice question and it shows the perfect opportunity to instruct the roles that content will play in the success of most of sites.

Here is the simple answer to the above question:

There are two main types of content: “marketing” content and “site” content:

1. “Site” content is normal stuff like a “Frequently asked Questions (FAQ)” page, an “About” page, a “Privacy Policy” page, a “Contact Us” page, and, sometimes a “Terms of Use” page.

2. “Marketing” content is a mix of all the blog posts, articles, slideshows, white papers, e-books, podcasts and videos included on a website. This content has to be original, credible, friendly and useful.
“Marketing” content is one of the most effective methods to drive organic search engine traffic continually to your website without any kind of advertising done.

Advice for great content and how to make it work:

1. In order for your website content to be professional, you have to consider your customers – their needs, pain points, preferences and interests for sharing and media formats.

2. Market the content to certain people who have high influence over distribution (Tell 3 friends, who go to tell other 3 friends, and so on). Actually, you need your message to propagate quickly and easily at the same time, you need some kind of automated work for spreading the word which can be turned to a gold mine for you if you decide to satisfy your customers.

Digital marketing agency Surrey

If you need a helping hand with your digital marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!

Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.

How to brainstorm for keywords for your online business

07/05/202111/19/2013 by scmarketing

Brainstorming for keywords is about generating the root for different keyword ideas. You will need these keywords to assist with your online marketing campaign. Make sure you keep the content within your site real and not just stuck with keywords that you think the search engines might like, doing this is just looking for trouble.

Below is some advice on how to find keywords for your online marketing campaign.

These keywords are to be used in Google Adword keywords tool or any other keyword research tools in order to get additional ideas and select the keywords intended to target the website niche.

There are different ways and methods for brainstorming in order to generate keyword ideas such as:

1. Look Around. The items you see in your room, on your desk or anywhere else within your view can be the source of great keyword ideas.
2. Watch Television. Write down names of Television shows, items you see during a Television show and many more.
3. Go Shopping. Stores hold thousands of items that could be a root keyword. When you look at items, don’t write down the name of the item only but you also should note down the generic item.
4. Use Google Trends. If you can’t think of anything, go to Google Trends and see what the people are looking for right now.
5. Use Affiliate Networks. If you have no good ideas, check any affiliate network such as: Clickbank, Commission Junction and many more then check the products and find the relevant keywords that are usually written in descriptions of any product.
6. Go to Library. Titles of Books are considered to be a perfect method to find ideas for your niche. Actually, the obscure section in any library must be a big online niche. The library doesn’t have enough room to add books for all niches that you can fine online.
7. Look for long tail keywords. Head keywords are considered to be the most popular searched item, such as “shoe” this however only takes up a small percentage of total searches the majority being long tail and specific searches such as “find a brown leather shoe in Croydon” so look for specific long tail keywords.

Once you’ve found your keywords you can use this as the basis of your marketing campaigns however do not under any circumstances abuse this.You will be clearly found out for any keyword stuffing and penalised accordingly.

Add content often to your site however make sure it is always relevant to your target audience and always worded with their interest in mind and through your own sites personality.

This is just one of many ways you can optimise your website. It’s important that you understand why optimising your website is key when it comes to the growth of your business.

Good luck and happy marketing.

Digital marketing agency Surrey

If you need a helping hand with your digital marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!

Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.

How to name URLs and manage your webpages meta tags

07/05/202111/12/2013 by scmarketing

Make sure your webpages have relevant and appropriate names. Some CMS systems provide generic numbers from the names of pages on blogs, however they also allow an override to create a more human readable name.

It doesn’t only make it easier for humans to read but also helps the search engines to understand what the page is about. This also is useful when compiling a long list of links, such that readers can choose their web destination efficiently.

URL

Each page within your site must have a unique address which is its Uniform Resource Locator (URL). The URL can be domain name followed by the extension.

When any visitor types your own domain name, the visitor will be directed mainly to your index file that is uploaded in your website contents where the letters after the dot to the right of “index” refer to the technology used during implementation process to create the page.

Within the content behind each page there are lots of meta tags that website owner can add to their website. Some tags are great for managing your pages and other tags are used to provide data for external programs such as servers, web browsers and robots.

Website management meta tags are mostly used by the people working on the site. While these tags may be important for your visitors and customers, they are actually more important for website owner and editors who are working on the website.

Meta tags

The more common meta tags used within a web page are the description and keyword meta tags:

Description: the meta tag description provides the search engine more than understanding about what your pages about. It also can be shown up in the search engine results to assist the reader to whether the page is relevant to their search criteria.

Keywords

Keywords: the keyword meta tag is not used within Google and only lightly used in other search engines. This used to be used to assist search engines in what the content was about however after being abused for so long there is little relevancy to put onto it. Some developers do not even use this tool as it might give away their “secrets” of the keywords that they are creating online marketing campaigns against.
We hope that this is of use are you and welcome any comments.

Happy online marketing from Smart Cow.

Digital marketing agency Surrey

If you need a helping hand with your digital marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!

Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.

How to set up headers on your webpage

07/05/202111/05/2013 by scmarketing

Just as a supermarket will provide signs and directions to the products you must do the same with regards to your online content to aid the reader in the search engines.

All lost in the supermarket

In comparing this to a supermarket, the domain name is the equivalent to the name above the shop. Each of the pages within your site will have a unique URL which is equivalent to the banners above each aisle to let shoppers know whether going.

Let’s say you have found your way to Tesco’s and once inside you have found the fruit & veg aisle. You now need to narrow your search to find the vegetable that you would like. In the supermarket this is done with labels and signs on each row, within a website this is done through header tags.

Header Tags

Header tags bits of code that are placed around the title of a section of content within a webpage, if you saw the code it would look like this <h1> potatoes </h1> this would tell the reader the content of text below would relate to potatoes. Having the header tag each one shows importance of this content. H1 being the most important and there should only really be one of these per page. There may be many types of potatoes in a supermarket and in webpage these would be shown by lower-level header tags h2 through to h6 showing the search engine importance and relevance of each of the bits of content.

These header tags help search engines help visitors to find the right content and provide the right search results.

But again, with all search engine optimisation never try to think you can outsmart the algorithms as they will clearly see through any tricks to stuff keywords into your site and for all your efforts you will be penalised accordingly.

Here’s more tips on building a great website and if you need a hand in getting started get in touch today.

Digital marketing agency Surrey

If you need a helping hand with your digital marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!

Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.