Name: Smart Cow Marketing
Price range: $$$

Wine Tasting Networking at the Jollys

04/27/202304/21/2023 by scmarketing

Grow your network & business – Book now, 17th May

Are you looking to grow your business and make 2023 your most successful year yet?

Come join our business networking event at The Jolly Farmers in Purley for an evening you won’t forget.

Enjoy open networking, wine tasting and get invaluable tips on how to strategically grow your business from your hosts – local industry experts including accountants, marketers and a business coach consultant.
Don’t miss out!
Date: Wednesday 17th May
Place: The Jolly Farmers pub, Purley, CR8 2HA
Time: From 6:30pm with speed networking opportunities hosted by Lexus Croydon
Team wine tasting from 7:15pm – test your knowledge of origin and grape!
Open networking from 8pm

Your hosts and industry experts for the evening include:

Denis Day, Founder, Warren Day Accountants

Simon Cripps, Owner, Smart Cow Marketing

Steve Jebson, business coach at Business Doctors

With thanks to Manesh Patel, landlord at The Jolly Farmers, for the use of his amazing pub garden for what’s set to be a brilliant evening.

Book your place now!

If you have any questions in the meantime, drop us a line:

Denis Day: denis@yourbusinesspartner.accountants

Simon Cripps: simon@smart-cow.com

Steve Jebson: Steve.Jebson@businessdoctors.co.uk

Why attend?
Learn best practice tips and tricks from leading industry experts

Network with like-minded professionals to open up new opportunities

Enjoy the evening in a relaxed, social atmosphere with wine tasting and open networking

Learn invaluable advice on how to strategically grow your business

Join the speed networking sessions to get maximum value out of the event

Take advantage of the knowledge sharing and opportunity to create valuable connections

Enjoy an unforgettable evening with like-minded business professionals!

Preparing for a successful 2023 with a PPC review

12/22/202211/29/2022 by scmarketing

As the New Year fast approaches, now is the perfect time to get your marketing strategy in order. If you’re looking for a comprehensive way to kick-start your business’s success in 2023, a Pay Per Click (PPC) review is an ideal place to start. With this review, you can analyse and optimise your current Google Ads campaigns so that you can hit the ground running in the new year.

What is a PPC Review?

A PPC review is an analysis of your existing Google Ads campaigns that looks at how you are currently spending on advertising, the performance of each campaign, and the quality of leads generated by each keyword or search phrase. The review focuses on what’s working and not working with your campaigns so that we can identify areas where optimisation could help improve lead generation.

By optimising your campaigns efficiently, we can ensure that you are targeting potential customers who are most likely to purchase from you. We also look at how to restructure campaigns and create powerful ad copy to boost conversions.

In addition to providing recommendations for optimisation, we also provide ongoing monitoring which includes tracking key metrics such as impressions, clicks, cost per click (CPC), click-through rate (CTR), and conversion rate (CR). This data helps generate insights into how visitors interact with your website and what tactics yield the best results. Ongoing monitoring also allows us to adjust bids quickly when needed so that changes can be implemented quickly and effectively.

What are the benefits of a PPC campaign

If you’ve been thinking about starting a PPC campaign, here is a quick overview of what you need to know.

1. Increased Visibility

One of the primary benefits of a PPC campaign is that it can help to increase the visibility of your website. When people search for keywords that are relevant to your business, your ad will appear at the top of the search results, increasing the likelihood that people will click on it. This can help to increase sales and generate leads for your business.

2. More Targeted Traffic

A PPC campaign can help to generate more targeted traffic to your website. This is because you can specifically target people who are interested in the products or services that you offer. For example, you can target people who live in a certain area or who have searched for specific keywords.

3. Cost-effective way to reach potential customers

It offers a cost-effective way to reach potential customers. You only have to pay when someone clicks on your ad, so you can control how much you spend on your campaign. Additionally, you can target your ads to specific demographics, which can help to ensure that you are reaching your target market.

4. Measurable Results

PPC campaigns provide measurable results, which means that you can track the performance of your campaign and make changes as needed. You can track how many people click on your ad, how many people visit your website, and how many sales or leads are generated from your campaign. This information can help you to optimise your campaign for better results.

5. Helps build brand awareness

A PPC campaign can also help to build brand awareness for your business. When people see your ads, they will begin to recognise your brand and be more likely to think of you when they are in need of the products or services that you offer.

Why Should You Do A PPC Review Now?

Doing a PPC review now will help ensure that you’re well-prepared for the new year ahead. By taking this proactive approach now rather than waiting until later in the year when things start picking up again, you’ll give yourself enough time to go through each step of the process without feeling rushed or overwhelmed. Additionally, having an expert review your campaigns will help you stay ahead of any potential issues that could arise in the future due to changes in algorithms or other market trends.

Get your PPC review booked now

With our PPC reviews starting from £250 + VAT, it’s an affordable way for small businesses to get their campaigns up and running in no time! A PPC review will provide invaluable insights into how much money you’re investing in advertising, whether or not it’s paying off, and what steps need to be taken to optimise performance in order to drive more leads in 2023!

Get in touch today if you’d like us to take a look at your existing Google Ads campaign and help set you up for success next year!

Revamp Your Website and Watch Your Croydon Business Grow!

10/15/2024 by scmarketing

In today’s digital world, having a website isn’t just a nice-to-have, it’s essential for any business looking to grow. You’ve probably heard it time and again: you need a website to expand your reach and attract more customers. But how can you make sure your current website is actually effective? Is it helping your business grow?

Let’s start with some facts:

If your website isn’t optimised to capture these potential customers, you could be losing out on major opportunities. At Smart Cow Marketing, we’re here to help Croydon businesses refresh their websites or build entirely new, cost-effective websites that bring results.

Why a Website Refresh Could Be Exactly What Your Business Needs

The first impression your customers generally have of your business is your website. Therefore, it should reflect your brand, be easy to navigate, and, most importantly, drive visitors to take action.

Whether it’s contacting you, signing up for your services, or making a purchase, your website should guide users smoothly towards conversion.

At Smart Cow, we provide comprehensive website reviews and refresh services to ensure your website is doing just that. Here’s how we can help:

Review & Optimisation
We start by taking a close look at your current website to see how it’s performing. We check for critical factors like search engine optimisation (SEO), ease of navigation, and how well it represents your brand. From there, we can either refresh your existing site or build a completely new, cost-effective website that’s tailored to your business.
Better Navigation & User Experience
If your website is hard to navigate, users will leave before they even see what you have to offer. We ensure that your website is intuitive and easy to use, keeping visitors engaged and encouraging them to stay longer. Our web design approach focuses on clear, well-organised layouts that guide users seamlessly from one section to another.
Brand Design Refresh
Your website should be a digital extension of your brand. Whether your current brand design is feeling outdated or you’re looking for a complete refresh, we can implement a design that reflects your business’s personality and goals. We can source great imagery, create engaging content, and develop sleek designs to make sure your website leaves a lasting impression.

Why Smart Cow Websites Work

Our websites are designed to grow your business. Whether you need a refresh or an entirely new website, here’s what we deliver:

Content Management System (CMS): A user-friendly backend so you can update your site easily whenever needed.
Search Engine Optimisation (SEO): Our websites are optimised for search engines, making sure you get found by potential customers.
Easy Navigation: We create layouts that are intuitive and guide users smoothly to key information.
Clear Calls to Action (CTAs): We help you create impactful CTAs that encourage visitors to take the next step, whether that’s filling out a form, making a call, or completing a purchase.
Stunning Imagery: High-quality visuals that resonate with your audience and represent your brand.
Engaging Content: Well-written, relevant content that not only informs but also builds trust with your visitors.
Mobile Responsive: Our designs work on smartphones through to tablets, so you don’t lose out on the growing number of mobile users.
Regular Back-ups: We set up regular website back-ups, so you never have to worry about losing important data.

Ready to Fall in Love with Your Website Again?

If your website isn’t pulling its weight, now is the perfect time to consider a refresh. Your online presence is one of your business’s most powerful tools. With a Smart Cow-designed website, you can boost your visibility, attract more qualified leads, and grow your business.

Let us help you create a website that does more than just look good, it drives real results. Whether you’re in need of a full website overhaul or just a few tweaks to improve website performance, Smart Cow is here to help local Croydon businesses shine online.

Contact us today for a free website review and start your journey towards a more powerful online presence. Your next customer is just a click away!

Line of Lemons - Be Different - Boost Your Website with PPC - Smart Cow Marketing PPC Croydon

Boost Your Website’s Search Ranking with Smart PPC Strategies

10/07/2024 by scmarketing

As a small business owner, driving traffic to your website can be challenging, especially when you’re up against larger competitors. Whether you’re trying to stand out in a crowded marketplace or promote a new product or service, Pay-Per-Click (PPC) advertising can be the solution to take your business to the next level.

What is Pay-Per-Click (PPC) Advertising?

PPC relates to online advertising. It’s where a fee is paid each time a person clicks on your online ad. Unlike traditional forms of advertising, PPC is highly targeted, meaning your ads appear to people who are already searching for products or services like yours. It’s one of the fastest ways to gain visibility online, and when done right, PPC can generate high-quality leads for your business.

The Benefits of PPC for Small Business Owners

Here are some of the key reasons why PPC advertising is a game-changer for small businesses:

Instant Traffic & Quick Results

Unlike organic search engine optimisation (SEO) strategies, which can take months to show results, PPC can drive traffic to your website almost immediately. Once your campaign is live, when someone searches with relevant keywords to your ads, your ads appear to potential customers at the top of search engine results pages (SERPs), which increases the likelihood of them clicking on your website link.

Reach Your Target Audience

With PPC, you can focus in on your target audience. Platforms like Google Ads and social media channels let you choose specific demographics, locations, interests, and even search behaviours to ensure your ads reach the right people at the right time. Whether you want to reach local customers in Croydon or a wider audience, PPC allows you to tailor your campaigns to meet your business goals.

Cost-Effective & Measurable Results

One of the biggest advantages of PPC advertising is that you only pay when someone actually clicks on your ad. This means you’re not wasting money on ads that aren’t performing. Plus, with detailed analytics, you can track everything, from the number of clicks to the cost per conversion. So, you always know exactly where your budget is going and can adjust your campaigns to improve performance.

Stand Out in a Competitive Market

If your competitors are outranking you on search engines, PPC can help level the playing field. By bidding on relevant keywords and creating compelling ads, you can position your business above competitors and capture potential customers’ attention. PPC allows you to secure top spots on Google and other platforms, giving you a significant advantage.

Flexibility for Any Budget

Whether you’re working with a large marketing budget or a more modest one, PPC can fit your needs. You can set daily or monthly spending limits, making it an ideal option for businesses of all sizes. This flexibility ensures you can start small and scale your campaigns as you see results, without overspending.

Why Choose Smart Cow’s PPC Services?

At Smart Cow Marketing, we understand that running a successful PPC campaign requires more than just placing ads, it’s about strategic planning, ongoing management, and constant refinement. Here’s how we help small businesses thrive with PPC:

Tailored Campaigns for Your Business

We create custom PPC campaigns that are tailored to your business goals. Whether it’s Google Ads or social media PPC, we use detailed targeting options to ensure your ads are seen by the right people. From demographic targeting to interest-based ads, we make sure your message reaches the audience most likely to convert.

Google Ads & Social Media PPC

Whether you want to rank higher on Google or boost visibility on platforms like Facebook, Instagram, or LinkedIn, we’ve got you covered. Our team of PPC experts manages Google Ad campaigns, as well as social media PPC, ensuring that you have a multi-channel strategy to reach your audience wherever they are online.

Ongoing PPC Management

PPC campaigns aren’t set-and-forget. To get the best results, they require constant monitoring and optimisation. We provide ongoing PPC management to ensure your campaigns are always performing at their best. From adjusting bids to testing new ad creatives, we do the heavy lifting so you can focus on running your business.

Learn from Past Campaigns

Already tried PPC without success? Don’t worry. We can help you gain valuable insights from previous campaigns and use them to fine-tune your strategy for better results. Our PPC experts will analyse what worked and what didn’t, making adjustments that will help you get more out of your advertising budget.

Why PPC is One of the Most Effective Marketing Strategies Today

PPC is known for its ability to deliver fast, measurable results. When paired with other digital marketing strategies like SEO or content marketing, PPC becomes a powerful tool in helping your business grow. It offers instant visibility, precise targeting, and flexibility, making it one of the most effective marketing strategies for small businesses today.

We’re passionate about helping small businesses succeed with PPC. If you’re ready to boost your website’s traffic, outshine your competition, and drive real results, we’re here to help.

Contact us today to learn how our tailored PPC strategies can work for you and start seeing the benefits of smarter digital marketing!

Supporting Croydon Firms’ Growth through Digital Marketing

09/30/2024 by scmarketing

In today’s digital age, being visible online is more important than ever for businesses in Croydon. As your potential customers trawl through the internet searching for the services and products they need, standing out from the crowd is essential. This is where a well-crafted digital marketing strategy comes in. It not only helps your business get noticed but also delivers a great return on investment (ROI).

At Smart Cow Marketing, we specialise in helping Croydon firms grow by developing tailored digital marketing strategies that work. Whether you’re an established local business or a growing startup, we’re here to guide you through the fast-evolving world of online marketing.

Here’s how digital marketing can take your Croydon business to new heights.

Why Consider Digital Marketing?

Let’s be honest, having a website that looks fantastic is just the first step. You could have the most beautifully designed site in the world, but without traffic, it’s like opening a shop in the middle of nowhere. How do you bring people to your website? Even more importantly, how do you attract the right people – qualified leads who are genuinely interested in your products or services?

This is where digital marketing comes into play. It’s not just about generating any traffic but about driving the right traffic. We work with Croydon businesses to ensure that the audience landing on your website is one that’s ready to convert, turning casual browsers into loyal customers.

What We Do for Croydon Firms

At Smart Cow Marketing, we don’t believe in a one-size-fits-all approach. Every business is unique, so we mix and match a range of digital marketing tools and strategies that are tailored to your specific goals and target audience. Here are some of the ways we help Croydon businesses thrive online:

Search Engine Optimisation (SEO)
Ranking higher on search engines like Google can dramatically improve your visibility and attract more customers. With the right SEO (Search Engine Optimisation) strategy, we optimise your website with targeted keywords to ensure that when people search for the products and services you offer, they find you first.
Pay-Per-Click Advertising (PPC)
If you’re looking for immediate visibility, PPC is a great tool. We design campaigns that target your ideal customers, meaning you only pay for qualified leads – those who are genuinely interested in your business. It’s a smart way to drive quick, high-quality traffic to your website.
Content Marketing
Content is king in the digital marketing world. By creating valuable and relevant content, we help you engage your audience and position your brand as a trusted authority in your industry. From blog posts to videos and infographics, content marketing keeps your audience coming back for more.
Social Media Marketing
Everyone’s on social media these days, and it’s an excellent way for Croydon firms to engage with their local audience. We create social media strategies that are designed to build relationships with your target market, increasing brand awareness and driving more leads to your website.

Email Marketing
We help you develop email marketing campaigns that nurture leads, provide value, and keep your business top of mind.

How Croydon Businesses Can Get Started

Not sure where to start? Don’t worry, that’s what we’re here for. We’ve worked with a wide range of Croydon-based businesses, from local shops to service providers, helping them attract the right audience and grow their business online.

With a personalised digital marketing strategy, you’ll not only boost your online presence but also drive qualified leads, increase sales, and take your business to the next level.

Let’s chat about how we can help your business grow. Get in touch today for a no-obligation consultation, and let’s start making digital marketing work for you.

Why Your Small Business Needs a Website

09/19/2024 by scmarketing

In today’s digital-first world, if your business isn’t online, you’re invisible. It might sound harsh, but it’s true—97% of consumers find out about a local business online. Whether you’re a coffee shop, a boutique, or a service provider, your customers expect you to have a professional online presence. But for many small businesses, the idea of building a website can feel overwhelming. You might think it’s too expensive, too complicated, or simply not necessary.

But here’s the thing: it’s never been easier (or more affordable) to get a website that works for your small business. At Smart Cow Marketing, we specialise in creating stunning, user-friendly websites designed specifically for small businesses—no tech jargon, no huge costs, just a website that helps your online presence.

Why a Website is Non-Negotiable for Small Businesses

Build Credibility
Consumers trust businesses with websites. A professional website shows that you’re serious about your business and gives customers the confidence to choose you over the competition. In fact, 75% of people judge a company’s credibility based on its website design. Even a simple, well-designed site can make a world of difference.
Reach More Customers
Without a website, your potential customers might not even know you exist. By being online, you open the door to a whole new world of customers. With the right SEO (Search Engine Optimisation), you can show up right where they’re looking.
Stay Open 24/7
Unlike a brick-and-mortar shop, a website works for you around the clock. Whether it’s giving customers the information they need, taking bookings, or selling products, your website never clocks out. It’s like having an employee who works 24/7, 365 days a year, without a salary.
Compete with the Big Players
Small businesses often feel they can’t compete with larger companies. But online, a professional website can level the playing field. With the right digital marketing strategy, you can stand out and attract customers just like the big names.

How We Make It Easy (And Affordable)

At Smart Cow Marketing, we get it. As a small business, you’re busy, and budgets are tight. That’s why we focus on creating affordable, high-quality websites that deliver real results. From simple, one-page websites to more complex e-commerce solutions, we’ll handle everything, from design to content to mobile optimisation.

And you won’t need to spend hours on the phone with developers. We make the process easy and straightforward.

Get a Website Quote Instantly

Not sure how much a website will cost? Don’t worry, we’ve made it simple. With our online website calculator, you can get an estimate based on your specific needs.

Ready to get started? Get your personalised website estimate in minutes with our Online Website Calculator. Let’s build something great together!