wine tasting

Wine Tasting Networking at the Jollys

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Grow your network & business – Book now, 17th May

Are you looking to grow your business and make 2023 your most successful year yet?

Come join our business networking event at The Jolly Farmers in Purley for an evening you won’t forget.

Enjoy open networking, wine tasting and get invaluable tips on how to strategically grow your business from your hosts – local industry experts including accountants, marketers and a business coach consultant.
Don’t miss out!
Date: Wednesday 17th May
Place: The Jolly Farmers pub, Purley, CR8 2HA
Time: From 6:30pm with speed networking opportunities hosted by Lexus Croydon
Team wine tasting from 7:15pm – test your knowledge of origin and grape!
Open networking from 8pm

Your hosts and industry experts for the evening include:

Denis Day, Founder, Warren Day Accountants

Simon Cripps, Owner, Smart Cow Marketing

Steve Jebson, business coach at Business Doctors

With thanks to Manesh Patel, landlord at The Jolly Farmers, for the use of his amazing pub garden for what’s set to be a brilliant evening.

Book your place now!

If you have any questions in the meantime, drop us a line:

Denis Day: denis@yourbusinesspartner.accountants

Simon Cripps: simon@smart-cow.com

Steve Jebson: Steve.Jebson@businessdoctors.co.uk

Why attend?
Learn best practice tips and tricks from leading industry experts

Network with like-minded professionals to open up new opportunities

Enjoy the evening in a relaxed, social atmosphere with wine tasting and open networking

Learn invaluable advice on how to strategically grow your business

Join the speed networking sessions to get maximum value out of the event

Take advantage of the knowledge sharing and opportunity to create valuable connections

Enjoy an unforgettable evening with like-minded business professionals!

Pay Per Click (PPC)

Preparing for a successful 2023 with a PPC review

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As the New Year fast approaches, now is the perfect time to get your marketing strategy in order. If you’re looking for a comprehensive way to kick-start your business’s success in 2023, a Pay Per Click (PPC) review is an ideal place to start. With this review, you can analyse and optimise your current Google Ads campaigns so that you can hit the ground running in the new year.

Book a FREE consultation

What is a PPC Review?

A PPC review is an analysis of your existing Google Ads campaigns that looks at how you are currently spending on advertising, the performance of each campaign, and the quality of leads generated by each keyword or search phrase. The review focuses on what’s working and not working with your campaigns so that we can identify areas where optimisation could help improve lead generation. 

By optimising your campaigns efficiently, we can ensure that you are targeting potential customers who are most likely to purchase from you. We also look at how to restructure campaigns and create powerful ad copy to boost conversions. 

In addition to providing recommendations for optimisation, we also provide ongoing monitoring which includes tracking key metrics such as impressions, clicks, cost per click (CPC), click-through rate (CTR), and conversion rate (CR). This data helps generate insights into how visitors interact with your website and what tactics yield the best results. Ongoing monitoring also allows us to adjust bids quickly when needed so that changes can be implemented quickly and effectively.  

What are the benefits of a PPC campaign

If you’ve been thinking about starting a PPC campaign, here is a quick overview of what you need to know.

1. Increased Visibility

One of the primary benefits of a PPC campaign is that it can help to increase the visibility of your website. When people search for keywords that are relevant to your business, your ad will appear at the top of the search results, increasing the likelihood that people will click on it. This can help to increase sales and generate leads for your business. 

2. More Targeted Traffic

A PPC campaign can help to generate more targeted traffic to your website. This is because you can specifically target people who are interested in the products or services that you offer. For example, you can target people who live in a certain area or who have searched for specific keywords.

3. Cost-effective way to reach potential customers

It offers a cost-effective way to reach potential customers. You only have to pay when someone clicks on your ad, so you can control how much you spend on your campaign. Additionally, you can target your ads to specific demographics, which can help to ensure that you are reaching your target market. 

4. Measurable Results

PPC campaigns provide measurable results, which means that you can track the performance of your campaign and make changes as needed. You can track how many people click on your ad, how many people visit your website, and how many sales or leads are generated from your campaign. This information can help you to optimise your campaign for better results.

5. Helps build brand awareness

A PPC campaign can also help to build brand awareness for your business. When people see your ads, they will begin to recognise your brand and be more likely to think of you when they are in need of the products or services that you offer.  

Why Should You Do A PPC Review Now?

Doing a PPC review now will help ensure that you’re well-prepared for the new year ahead. By taking this proactive approach now rather than waiting until later in the year when things start picking up again, you’ll give yourself enough time to go through each step of the process without feeling rushed or overwhelmed. Additionally, having an expert review your campaigns will help you stay ahead of any potential issues that could arise in the future due to changes in algorithms or other market trends.  

Get your PPC review booked now

With our PPC reviews starting from ÂŁ250 + VAT, it’s an affordable way for small businesses to get their campaigns up and running in no time! A PPC review will provide invaluable insights into how much money you’re investing in advertising, whether or not it’s paying off, and what steps need to be taken to optimise performance in order to drive more leads in 2023!  

Get in touch today if you’d like us to take a look at your existing Google Ads campaign and help set you up for success next year!

Get in touch
Red Paper Plane - Top 5 Digital Marketing Trends for Small Businesses - Smart Cow Marketing Digital Marketing Croydon

Top 5 Digital Marketing Trends Small Businesses Should Know for 2025

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Digital marketing is ever-evolving, and staying ahead of the curve is key to staying competitive. As we fast approach the new year, small business owners must adapt to new trends to reach their audience effectively and grow their businesses.

Here are the top five trends and actionable tips to help you implement them.

1. Authentic Marketing

We’ve said this before but authentic marketing continues to be a key trend. Consumers crave genuine, human connections. Storytelling and authenticity are essential to stand out in a competitive market. 

How to Implement: 

  • Share behind-the-scenes content, customer success stories, or employee spotlights. 
  • Use relatable, conversational language in your digital marketing campaigns. 

Need help creating authentic content? We’re here to assist. 

2. Video Marketing Takes Centre Stage

Video continues to dominate as a preferred content format. From short-form content like YouTube Shorts and Reels to live streams, video is highly engaging and helps to drive conversions. 

How to Implement: 

  • Create short, value-packed videos that highlight your products or services. 

Struggling with video strategy? We can help you create and distribute engaging video content that forms part of your wider digital marketing strategy for 2025.

3. Voice Search Optimisation

With the rise of voice-activated devices, optimising for voice search is no longer optional. People search differently when using voice, often asking conversational questions. 

How to Implement: 

  • Incorporate long-tail keywords and question phrases in your website content. 
  • Optimise for local SEO to appear in “near me” searches frequently used in voice commands. 

As part of our marketing services, we can audit your website and help you to optimise it for voice search. 

Free website Review

4. Social Commerce Expansion

Social media platforms are transforming into shopping hubs. Features like in-app purchases and shoppable posts make it easier than ever for customers to buy directly from social media. 

How to Implement: 

  • Set up a shop on platforms such as Instagram or Facebook. 
  • Regularly post product showcases with direct purchase links. 

We can help you build a social media strategy tailored to your brand. 

5. Interactive Content

Interactive content such as like quizzes, polls, and online calculators keeps your audience engaged and provides a personalised experience. 

How to Implement: 

  • Add polls or quizzes to your social media to gather insights and boost engagement. 

Ask us how we can design interactive tools tailored to your business needs. 

Ready to Elevate Your Marketing in 2025?

The digital landscape in 2025 is all about personalisation, innovation, and meaningful connections. Implementing these trends may seem daunting, but you don’t have to do it alone. 

At Smart Cow, we specialise in helping small businesses thrive in the digital world. From strategy development to execution, we’ve got you covered. 

👉 Contact us today for a no-obligation digital marketing consultation and discover how we can tailor a digital marketing strategy to your goals. 

The Digital Toolbox - Essential Strategies for Small Business Growth - Smart Cow Marketing Digital Marketing Croydon

The Digital Toolbox: Essential Strategies for Small Business Growth

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For small businesses, the digital world offers a treasure trove of opportunities to expand their reach, connect with customers, and boost revenue. But navigating the ever-changing digital marketing landscape can feel overwhelming. Where do you start, and which strategies are right for your business? 

Here’s a breakdown of essential digital marketing strategies to help small businesses thrive.

Build a Strong Online Presence with SEO

Search Engine Optimisation (SEO) is at the core of any successful digital marketing strategy. Ranking high on search engines ensures your business gets found by potential customers when they search for products or services like yours. 

Quick Tips for SEO: 

  • Optimise your website with relevant keywords your customers are searching for. 
  • Ensure your website is mobile-friendly and loads quickly. 
  • Claim and optimise your Google My Business listing for local searches. 

Pro Tip: Regularly publish blog posts answering common questions in your industry to boost organic traffic. 

Connect Directly with Your Audience on Social Media

Social media platforms are invaluable for building relationships with your audience and increasing brand visibility. 

Effective Social Media Practices: 

  • Choose social media platforms relevant to your target audience. 
  • Post consistently and engage with comments, messages, and shares. 
  • Use social media ads to target specific demographics with precision. 

Example: A local boutique can use Instagram to showcase new arrivals and behind-the-scenes stories to engage followers. 

Use Email Marketing to Nurture Leads

Email marketing remains one of the most effective ways to keep your audience engaged and drive conversions. 

Email Marketing Best Practices: 

  • Build your list by offering valuable resources like eBooks or discounts in exchange for email signups. 
  • Segment your list to send personalised messages based on customer behaviour. 
  • Include clear calls-to-action in your emails to guide recipients to your website or product pages. 

Pro Tip: Automate email campaigns to save time and ensure consistency. 

Leverage the Power of Pay-Per-Click (PPC) Advertising

PPC advertising helps you reach your target audience faster by placing your business at the top of search engine results or in front of social media users.  

Why PPC Works: 

  • You only pay for actual clicks, making it a cost-effective strategy. 
  • Ads can be tailored to target specific demographics, locations, or search queries. 
  • PPC delivers quick results, perfect for promoting new products or services. 

Example: A cleaning service could run Google Ads targeting people searching for “home cleaning services near me.”

Analyse and Adapt

The key to sustained success in digital marketing is measurement and adaptability. Use analytics tools to track the performance of your campaigns and refine your strategies. 

Metrics to Watch: 

  • Website traffic and bounce rates. 
  • Conversion rates on landing pages and ads. 
  • Engagement metrics on social media and email campaigns. 

Pro Tip: Set aside time each month to review your data and tweak your campaigns accordingly. 

Why Choose Smart Cow Marketing?

We recognise the unique challenges small business owners encounter in navigating the digital landscape. That’s why we offer tailored digital marketing solutions designed to fit your unique needs and budget. 

Take the Next Step: 
👉 Try our Website Pricing Calculator to see how affordable a new or refreshed website can be. 

👉 Book a Free Consultation with our experts and let’s create a digital marketing strategy that drives real results. 

From Clicks to Customers - Smart Cow Marketing Digital Marketing Croydon

From Clicks to Customers: How Small Businesses Can Turn Website Visitors into Loyal Clients

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Your website is more than just a digital storefront; it’s a powerful tool for turning casual visitors into paying customers. However, attracting visitors to your website is only the first step. The real challenge lies in engaging your audience and converting clicks into loyal clients. 

For small business owners, mastering this process can feel overwhelming. That’s why we’ve put together practical tips to help you transform your website into a conversion powerhouse. 

Book a Consultation

Create Clear and Compelling Calls to Action (CTAs)

Your CTAs guide web visitors toward specific actions, such as making a purchase, signing up for a newsletter, or contacting you for more information. 

Tips for Effective CTAs: 

  • Use action-oriented language like “Get Started Today” or “Claim Your Free Trial.” 
  • Place CTAs in prominent locations, such as at the top of your homepage or at the end of blog posts. 
  • Ensure your CTAs are visually distinct with contrasting colours and bold fonts. 

Example CTA: An accountancy firm could use “Book a Free Consultation Now” as a CTA on their homepage. 

Optimise Your Landing Pages for Conversions

A landing page is often the first impression a visitor gets of your business.  

Tips to Enhance Your Landing Pages: 

  • Keep the design clean and uncluttered. 
  • Include testimonials or trust badges to build credibility. 
  • Use concise, benefit-focused headlines that address customer pain points. 

Quick Fix: If your page has too much text, edit into bullet points for better readability.

Leverage Analytics to Understand Visitor Behaviour

Understanding data can help improve your website. Tools like Google Analytics can reveal where visitors are dropping off and what’s keeping them engaged. 

What to Look For: 

  • High bounce rates on specific pages may indicate content isn’t resonating with your target audience. 
  • Track which CTAs or products are getting the most clicks. 
  • Monitor time spent on your website to gauge interest. 

Pro Tip: Use heatmap tools to see where visitors are clicking and scrolling. 

Build Trust Through Social Proof

People buy from brands they trust. Incorporating social proof can help establish credibility and encourage conversions. 

How to Add Social Proof: 

  • Display customer reviews and testimonials prominently. 
  • Add case studies or success stories. 
  • Highlight any awards, certifications, or partnerships. 

Example: A local café could showcase user-generated content on their social feeds, such as Instagram photos of happy customers enjoying their coffee, accompanied by captions like “#BestCoffeeInTown.” Highlighting positive reviews from platforms like Google or Yelp can further build trust and credibility.

Implement Follow-Up Strategies

The journey doesn’t end when someone visits your website. Following up is crucial to nurturing leads and encouraging repeat visits. 

Follow-Up Ideas: 

  • Send a welcome email to newsletter subscribers with a special offer. 
  • Use remarketing ads to re-engage visitors who didn’t convert the first time. 
  • Offer incentives like discounts or free resources to encourage return visits. 

Quick Fix: Automate follow-up emails to save time while staying engaged with potential customers. 

Turn Your Website Into a Conversion Machine

These strategies can help small businesses bridge the gap between attracting visitors and converting them into loyal customers. From optimising landing pages to creating compelling CTAs, small tweaks can help to yield big results. 

Need a Helping Hand?

At Smart Cow marketing, we specialise in helping small businesses thrive online. Whether you’re looking to refresh your existing website or create one from scratch, we’re here to help. 

👉 Try our Website Pricing Calculator to see how affordable a new or updated website can be, or take advantage of our Free Website Review offer to uncover ways to boost your online presence. 

Contact us today!
The Mobile-Friendly Must Ensuring Your Site Satisfies User and SEO Needs - Smart Cow Marketing Digital Marketing Croydon

The Mobile-Friendly Must: Ensuring Your Site Satisfies User and SEO Needs

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In today’s fast-paced digital world, a mobile-responsive website is no longer a nice-to-have, it’s a necessity. With an estimated 60% of internet searches conducted on mobile devices, a website that doesn’t adapt to these screens’ risks losing valuable traffic, engagement, and conversions. Not only do users expect a seamless mobile experience, but search engines do too. Google’s mobile-first indexing means that search rankings depend on how your website performs on mobile, making it critical for both user satisfaction and SEO. 

Why Mobile Friendliness Matters

1. User Experience:

When users land on a mobile-unfriendly site, they’re often greeted with small text, images that don’t fit the screen, and difficult navigation. This inconvenience quickly leads to high bounce rates. Mobile users expect smooth, accessible, and fast-loading pages. Meeting these expectations makes them more likely to stay, explore, and convert. 

2. SEO Benefits:

Mobile responsiveness directly impacts your search ranking. Since Google moved to mobile-first indexing, it primarily evaluates the mobile version of your website when determining its position in search results. In short, a mobile-friendly website can significantly boost your visibility and help you rank higher in search engine results, especially for users searching on mobile devices.

Key Features of a Mobile-Friendly Website

So, what exactly makes a website mobile-friendly? Here are some essential characteristics: 

  • Responsive Design: Your site should automatically adjust to fit the screen size of the device being used, whether it’s a smartphone, tablet, or desktop computer. 
  • Optimised Images: If images are large and unoptimized, they will slow down loading times. Make sure images are properly sized for mobile and compressed without losing quality. 
  • Clickable Elements: Buttons and links should be easy to tap without zooming. Text size, spacing, and the arrangement of clickable elements should account for the smaller screen size. 
  • Fast Load Speed: Mobile users expect quick results, so it’s essential that your website loads within a few seconds on mobile. Slow loading times can lead to high bounce rates and frustrated users. 
  • Simple Navigation: The layout should be clean and easy to navigate on mobile, with intuitive icons, a search bar, and clear menu options. 
Check Out Our Web Design Pricing Calculator

Tips to Make and Maintain a Mobile-Friendly Website

  • Adopt a Mobile-First Design Approach Start your design with the mobile experience in mind and then expand it for larger screens. This “mobile-first” approach ensures your content and features work effectively on mobile, which is now a priority for search engines. 
  • Use Responsive Design Tools Implementing responsive design with tools like CSS media queries allows your site to automatically adapt to different screen sizes. Content won’t stretch or shrink awkwardly, ensuring a polished look on any device. 
  • Optimise Images and Videos Compress images and adjust their resolution to prevent slow load times. Using responsive image techniques helps deliver the right image size for different devices. 
  • Simplify Navigation for Mobile Users Mobile users need easy access to information. Limit your menu options, use collapsible menus, and make sure all essential information is just a few taps away. 
  • Test Across Multiple Devices Regularly test your website on various devices and screen sizes to identify any design or functionality issues. Tools like BrowserStack can simulate different devices to help you troubleshoot. 
  • Implement Accelerated Mobile Pages (AMP) AMP is an open-source HTML framework that creates fast-loading versions of your web pages for mobile. It’s ideal for content-heavy sites and can give you an SEO boost by improving load speeds. 
  • Prioritise Speed with Mobile Optimisation Techniques Optimising load times is critical for mobile SEO. Use tools like Google PageSpeed Insights or Pingdom Website Speed Test to evaluate your site’s speed and apply suggestions such as caching, lazy loading for images, and reducing code bloat. 

Measuring Mobile Friendliness

To ensure your site meets mobile-friendly standards, track performance with these methods: 

  • Core Web Vitals: Part of Google’s ranking algorithm, Core Web Vitals measures aspects of user experience like loading time, interactivity, and visual stability. High scores here contribute to better search rankings. 
  • Mobile Analytics Data: Track user behaviour on mobile versus desktop using Google Analytics. Look for differences in bounce rate, time on page, and page views to identify areas that need improvement. 
Get a Free Website Review

Maintaining Mobile Friendliness Over Time

As you update content and add new pages, continue to check your website’s mobile responsiveness. Frequent testing and monitoring will help maintain high performance and user satisfaction. 

  • Update Your CMS Regularly: Content Management Systems like WordPress or Shopify often release updates that improve mobile performance. Regularly updating your CMS and plugins can prevent compatibility issues. 
  • Monitor Page Load Speed: Page load time can vary with new content, so routinely test and optimize your page speed to keep it within an optimal range. 
  • Stay Current with Mobile Trends: Technology changes quickly, and user expectations follow suit. Regularly updating your website design and functionality to align with the latest mobile standards can help keep your site competitive. 

User-Friendly Web Design

A mobile-friendly website is essential for attracting, engaging, and converting today’s users, as well as for boosting your site’s search engine visibility. By focusing on responsive design, speed, simplified navigation, and regular testing, you can create a seamless mobile experience that satisfies both user and SEO needs. 

Book a Consultation
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