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Keyboard being used to perform email marketing

Top Tricks: Email Marketing Tips for Small Businesses

12/13/202104/25/2019 by scmarketing

Email marketing campaigns are an effective and personal way to connect with clients. Each campaign can be tailored to your business, the campaign cause and your target audience. A successful email campaign could take your company to the next level, increasing awareness, business, and profit.

Here, Smart Cow reveals some inside tricks on creating an effective email marketing campaign.

Keep information on the email concise. Concise emails mean readers are less likely to lose interest and move your email to the trash folder.
Create relevant campaigns. Your audience does not have time to read through information completely unrelated to them. Research your target audience and plan the best way to grab their attention.
Make a note of what works and what doesn’t. Don’t waste your time copying old formats which don’t get clicks, be innovative and creative.
Add links to your social media channels. This gives the recipient the opportunity, to follow your social media easily which means they will stay informed in your business and your business will be kept in mind.
Be creative in the subject line. The subject line can be the deciding factor in the recipient finding out about your business or not. Keep it short, sweet and to the point.

Email marketing agency Croydon

Smart Cow Marketing can create email marketing campaigns for your business. Conducting effective marketing campaigns requires large amounts of time and expertise. To ensure that your email marketing campaigns do not go to waste get in touch, and find out how Smart Cow Digital Marketing can transform your business.

Beginner’s guide to creating great marketing content

01/30/202304/25/2019 by scmarketing

Content can come in the form of blogs, social media posts and email campaigns, in fact anything that contains information and is being directed towards the audience is content. Content forms part of your inbound marketing strategy and plays a significant role in making your business successful, so here at Smart Cow Marketing we have compiled a mini beginner’s guide to creating great content.

Know your audience

It’s much more effective when you create content you know your audience will love and be interested in. This may require some research such as looking into how competitors construct their content or marketing campaigns. Think about the type of consumers you want to attract and tailor to their interests. Characteristics to think about will be:

Age
Gender
Location
Lifestyle

This way you will know what content would be appropriate. We would always recommend creating a persona of your target audience so that you can refer back to this when drafting content. Take a look at our blog on creating an online persona to help.

Make sure content is relevant

Not only does content need to spike interest in the audience, but it should also be relevant to your product or service. Try and make blogs or social media posts relate back to you. For example, we might say; ‘At Smart Cow we are experts in the field of digital marketing and creating relevant content, hence, why we have put together a guide for new content creators.’

Always have a call to action

At the end of your blog or social media post always put a call to action. Remind the audience that your company offers a service or product they may well be interested in. A call to action may include an email, phone number, link to a contact form, or simply might state to visit your website. For a real example of a call to action see the bottom of this blog!

Sound interesting and creative

Make sure the topic you are writing or posting about is interesting and compelling, certain to grab the audience’s attention. Irrelevant blogs or posts will go unnoticed by potential clients. This means making sure content is new and shows off your voice and opinion that will capture your audience.

Content to get you noticed

It’s worth remembering that your content needs to be seen be search engines which in turn helps you rise in search rankings and found in search by your potential customers. It falls under the umbrella of Search Engine Optimisation (SEO). By taking on board the tips here and incorporating keywords that you wish to be found for will really help with your business reach that all important page 1 of search.

If you need a hand with creating content which exceeds expectations get in touch with us at Smart Cow Marketing, a content marketing agency in London.

The Cultural Phenomenon of Contemporary Gaming at the V&A

02/19/2019 by scmarketing

The V&A Museum has a ground-breaking exhibit on contemporary video games. Its aim in designing this exhibit was to diverge for the dull, repetitiveness or other video game exhibits which involved a lot of text to read and looking blandly into glass cabinets. At Smart Cow Marketing, we admire technological advancements and creative new ideas, which is exactly what V&A has offered us. They have created an immersive experience for the audience, all about the development of video games.

The exhibit begins in the noughties (because that’s when it starts to get interesting). Games included are the likes of League of Legends, The Last of Us, and Minecraft, it also includes companies such as Sony and Nintendo. The backstories and information of all these and more are presented to us through; mood-boards, photographs, prototypes, commentary, character sketches, all shedding light on games in the way contents of glassed cabinets would never do!

This exhibit gives you the opportunity to look beyond the game and end product you end up with. The Guardian describes video games as the ‘marriage of art and technology’, and V&A captures this in their display, through looking at video games as a cultural force.

We understand the immense amount of time and consideration it takes to showcase and market a product or service, and we admire V&A for coming up with a unique and innovative way to showcase video games development through the years. At Smart Cow Marketing we can help you come up with the best creative and digital marketing techniques to have your business stand out against the crowd.