scmarketing

AdWords

Why you can entrust your Google AdWords to Smart Cow

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Each year at Smart Cow Marketing we ensure that we are Google AdWords certified. This is probably one of the most important certifications there is with regards to Search Engine Marketing (SEM) and in particular Pay Per Click (PPC) advertising. It is an important credential for marketers and one that is not lightly awarded. Receiving a Google AdWords certification means that Smart Cow Marketing continues to be recognised as being experts in digital marketing and PPC.

To achieve certification, a business is required to pass a Fundamentals exam as well as exams for areas of their expertise. Smart Cow has managed to stand out in two areas which are Google Ad Search and Display Advertising.

In order to pass, businesses have to learn extensive academy content working through numerous modules for Google Ads Search and Google Ads Display which are regularly updated and completed time-based exams with a minimum pass of 80%.

Break down of the exams…

The compulsory fundamentals exam covers all the basic and intermediate concepts such as; benefits of AdWords, online advertising, the most efficient ways to manage and optimise AdWords campaigns.

Our Google Ad Search certification means we know how to successfully manage and optimise search ad campaigns in order to help businesses attract an audience.

Passing the display advertising exam means we can use advanced concepts to create display campaigns, which are advertisements on websites, apps, or social media platforms through banners and various other advertising formats.

Why don’t you try the sample quiz below to see how you do?

[onionbuzz quizid=1][/onionbuzz]

Pay per click Croydon

Being Google Ads certified means we provide the best and most professional advice for your businesses digital marketing campaigns.

We’re really proud of this achievement and are always looking out for more ways in which Smart Cow Digital Marketing can be even more qualified to help your business. Call us on 020 3137 1826 or drop us an email on saymoo@smart-cow.com.

Find out more about Google Ads Certification.

Plan post it notes

How our Practice Growth Sessions help your business

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Digital marketing is now essential to the success of almost any business. Our tailored Practice Growth Sessions look at how to most effectively get your business to be competitive online and noticed by your potential clients. We tailor our sessions for businesses keen to grow and ready to invest in marketing to achieve their goals.

How we help

The purpose of this session is to provide you with a guide to the right foundation to start building a digital marketing campaign to grow your business. At the end, you will understand how to target your message and the tools available to help deliver the campaign.

Our Practice Growth Sessions are broken into three stages conducted in a 1-hour workshop. It’s these steps that will build your unique campaign:

  1. We delve into why someone would choose to do business with you, getting to know your business and what makes you special. It’s all about understanding your brand identity and target audience to help create your marketing campaign.
  2. We then look more closely at your potential clients, your competition and your target markets. This will help to build a strategy to grow your business.
  3. We then focus on the digital marketing tools available and splinter off those that are right for you to deliver your goals.

Get in touch

You can book a session for £95, or if you are an accountancy practice, we are currently offering a FREE Practice Growth Session.

Let us use our experience, skills and knowledge to create and deliver a quality digital marketing campaign for your business. Any questions do get in touch.

Wimbledon's inbound marketing campaign

Wimbledon’s digital marketing campaign successful with fans

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Wimbledon 2019 is well underway and it is clear its marketing team have been working very hard to create a moving, powerful, and nostalgic Ad campaign, beginning with the trailer: ‘The Story Continues’ and sparking the use of #JoinTheStory. To an inbound marketing agency like us, Wimbledon’s digital marketing campaign really is amazing.

The release of the Wimbledon 2019 trailer demonstrates how sport and society are entwined. The advert shows iconic moments from Wimbledon over the years, overlapped with the biggest global news stories which have occurred over the past century.

#JoinTheStory encourages fans to become a part of the Wimbledon story, as well as being there for major societal changes such as the first female aviator to fly across the Atlantic in 1928 was paired with Fred Perry’s first Wimbledon win six years later in 1934. Or the first summit of Everest in 1953, and a few years later – the first black woman won Wimbledon; Althea Gibson in 1957. As well as covering huge steps in technological, engineering, and medical advancements while icons like the Williams sisters, and Federer took to the court.

Key take aways to learn for your business

Every campaign you create for your business should be engaging, with the incentive to head straight to your company’s website. The Wimbledon campaign has connected with its audience through nostalgia and optimism for the future; highlighting all that has been achieved in previous years and leaving us the idea of what could still be achieved if we #JoinTheStory.

The desire to be included in ‘The Story’ is what may inspire people; watch and share photos of tennis online, use the hashtag on social media, go to matches or purchase merchandise from the online Wimbledon shop.

For SME’s, it’s about creating engaging campaigns with your customers which bring people back to your website with the potential for them to invest in your business’ service or product. Here are some key tips and tricks to take away from the Wimbledon campaign:

  • Use hashtags! 
  • Make sure your campaign is relevant to your target audience
  • Research what your audience is interested in, as well as what competitors are doing in order to produce a great campaign
  • Investigate what social media platforms are best for your business. But whatever channels you use, remember to be visual and include images and videos. Many businesses tend to forget about YouTube or creating videos in general. The Wimbledon 2019 campaign reminds us how effective videos can be
  • Ensure you add a ‘Call to Action’ on every post or blog you upload, this encourages people to go to your website, get in contact with you, and take action
  • Engage with your audience; reply and like other people’s relevant and positive comments left on your social media channels

We can help create bespoke digital marketing campaigns which engage with customers and give your business the boost it needs. Call us on  020 3137 1826 or drop us an email at saymoo@smart-cow.com.

WOman with phone and laptop

How technology is helping big brands target new customers

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Technology is bringing to light innovative and exciting ways businesses can connect with their customers. It is important for companies to continuously invest time and effort into new ways of marketing themselves. It is key to not only keep up with trends but accurately predict trends which will take place over the next few months or throughout the year. Here are two examples of big companies’ activity to reinvent the customer’s digital experience.

Ikea’s innovative app redesign

Ikea has redesigned its mobile shopping app in France and the Netherlands, soon to be branching out to other countries. The shopping app allows for shoppers to input information such as; the dimensions of their room, and the trends/styles they like, so they can visualise how something may look and receive great recommendations. Then, still using the app, they can buy products and order them for delivery straight to their house! The restructure of the app stems from the aim to reach customers further afield from their out-of-town stores and create a shopping experience which is easy and immersive.

Argos takes advantage of image search algorithms

Argos is taking advantage of the new and recent advances in image search algorithms and machine learning. This new technology can identify through an image the; colours, shapes, and styles, of furniture and household items and suggest similar pieces. This is perfect for those who are Pinterest obsessed, or followers of interior design profiles on Instagram.

Next steps for SMEs

Big brands are constantly looking at ways to target new customers and incorporating technology to help with the customer user experience. Ikea and Argos have come up with great ways to utilise the technology available to them, and you should to. But before you go and ahead to invest in the most expensive software out there, there is one thing you need to do… RESEARCH!

Before undertaking any new digital marketing campaign make sure you research your customer base; find out what they are interested in, what technology they use, research what your competitors are doing and brainstorm how your business can do it better! You need to have a rich understanding of your customer base in order to successfully market and bring your company into the age of technology. You may find that you already have the tools and technology you need to hand, you just need to get the best out of them.

At Smart Cow Digital Marketing, we provide a range of tailored campaigns which will get your business noticed, as well as investing time in areas of your company which have room for improvement. Check out the services we offer and give us a call on 020 3137 1826.

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