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Website letters

Hilary Judge – Chartered Management Accountant in Croydon

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New Website for HilaryJudge.co.uk

Smart Cow Marketing, the Croydon based web development and online marketing company.

We are proud to announce the we have delivered a new website to a very lovely client Hilary Judge.

Requirements

Hilary came to Smart Cow Marketing after attending one of our seminars on online marketing.
She runs a successful accountancy firm and has a real personal touch with their clients. However, until now did not have a web presence.
Hilary came to Smart Cow to discuss what she wanted and what we could deliver.

Getting noticed

Obviously, you would like a website to be noticed and there is a lot of competition online for services such as accountancy in the Croydon area.
We applied locality related SEO well as starting the process to get Google places set up.

But most of all, through pictures provided by Hillary we ensured that we kept the local feel.

A nice touch

To add to the website and make it a bit special we created a HTML5 animated banner at the top of the page. I’m sure that you will agree that it looks great. More about the benefits of using HTML5 to come in later blogs

We hope that this article is of use, feel free to forward it to whoever may find it useful. Please also visit the hilaryjudge website and if you need any accounting services please pay them a visit.

Social media letters

Facebook shares fall by 6% as lock-up period ends

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BBC News reports another share price drop in Facebook. Well this is not really a surprise is it? As mentioned before in previous blogs. It really looks like this stock is so over valued.

Why over valued?

Don’t get me wrong Facebook is great for certain things. It started out as a social tool and grew so quickly that there seems to be a demand to put a value on it and milk it for everything.

So why is it over valued? We think that most users will be using it as a social medium to contact with friends. Businesses can also use it to interact with it interested customers. however, the two main revenues are the apps and the ads.

We’re not experts, but…

As far as the apps go on Facebook the majority appear to be free, with some adding costs to buy extras. I’m am still to find someone who has bought facebook apps add-ons.

So the Ads. As an online marketing agency, we realise the importance of advertising online and the data that is held is superb for advertisers, however as the different channels go, this is not really a B2B market and only a b2c market.

What next?

Only time will tell, If people want to engage with business online they will probably search and like them their selves. Facebook has a great database and need to know how to use this better. Unlike Google where users are actually searching for a page, Facebook users want to chat rather than buy.

There is obviously a market for advertising but measured with the rest of the options. One further point is, give it 10 years will Face book still be with us? Google+ has great potential to steal a march over time. watch this space

We hope that this article is of use, feel free to forward it to whoever may find it useful.

Digital marketing agency Surrey

Please follow our updates in the cowshed by subscribing to our newsletter https://smartcowmarketing.com

Smart cow marketing Ltd – the smart approach to sales and marketing, a company registered in England and Wales with Registered Number 07903210 Telephone: 020 3137 1826 / Facsimile: 0871 900 6153.

Woman presenting

An alternative to PowerPoint

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An introduction to Prezi

This is an introduction to Prezi an alternative to Microsoft PowerPoint presentations.

What is Prezi

Prezi can give a dynamic looking format to your presentations it allows you to zoom in and out around a presentation. The creation process is really very simple and this can all be done for free at Prezi.Com.

There is a premium version that allows you to have a desktop version of the software and this removes the logo from the presentations. However, we found the presentations to work just as good on the free version.

Give it a go

Prezi differs from PowerPoint in that you are able to zoom around the presentation on one screen, essentially there is only really one slide. You can embed text images video PDF you can also spin the page around which can give you quite a sea sick feeling if you do it too often.

However even though viewing around the page is quite dynamic you are not able to fly images in as you can collect how point presentation.  But we think it is an excellent alternative and something quite different to grab the imagination.

Digital marketing agency Surrey

If you need a helping hand with your digital marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!

Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.

Social media letters

Flotation of Facebook

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So what’s our feelings around Flotation of Facebook on the stock market?

Smart  Cow Marketing Ltd is a sales and marketing company based in South London.

We believe in building strong trusted relationships between business and so would like to share some of our in-depth expertise and knowledge with you.  This Blog is about the recent flotation of Facebook on the stock market.

Adverts

For the first of all, we are no financial whiz kids and we also appreciate what a good product Facebook is.  However, Facebook is a social media tool and there are many people that we have talked to who have not looked at the advertisements placed on Facebook.  So how will Facebook make its money can repay its investors?  Well, we can see a couple of avenues: first of all is the game’s experience such as Farmville and secondly is to the increased the amount of advertising.

Impact on users

We have recently seen motions towards paid posts within Facebook which means if you want to pay for your messages to be displayed above the others then you can do so.  Now at the moment this is not in place but feel that it will be the way to go.

As with all these technologies that float on the stock market they need to realise their financial impact.  And so to repay their investors one of the easiest ways is through advertising income revenue.  And as we can’t see how successful the adverts from the side of the Facebook page are, we feel that they are going to be more intrusive ad placements within your daily stream.

Where do we go from here?

We, therefore, feel in turn that this will affect the overall Facebook experience, changing from a social tool to a promotional tool.
When this happens we can see a loss of appeal and Google moving to new platforms.  However, Facebook or he has such a grip on the market it will take a very strong to knock it off its perch.  But inevitably a new product will arrive one day.  In the meantime keep enjoying using Facebook and look out for more posts on our blog.

We hope that this article is of use, feel free to forward it to whoever may find it useful.

Digital marketing agency Surrey

Please follow our updates in the cowshed by subscribing to our newsletter https://smartcowmarketing.com

Smart cow marketing Ltd – the smart approach to sales and marketing, a company registered in England and Wales with Registered Number 07903210 Telephone: 020 3137 1826 / Facsimile: 0871 900 6153.

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