Name: Smart Cow Marketing
Price range: $$$

Cow Tipping: Three great tips for your business

07/12/202110/04/2012 by scmarketing

We believe in building strong trusted relationships between business and so would like to share some of our in-depth expertise and knowledge with you. This Blog is about 3 things that can really help your business.

1) Call to action

Many times we are asked to create a marketing campaign for a business, such as a pay per click AdWords campaign that would drive business to their website. AdWords is great as you can direct potential clients from their search criteria (Keywords). to specific pages on your website as opposed to the homepage that comes up in a normal search.

The problem that we often get is that the landing pages don’t allow the potential customer to do anything. You need a call to action. At the very least this is a visible email and telephone number, but often an offer or a free gift in return for a sign up to a newsletter or Facebook like.

2) JFDI

It doesn’t matter how good you are or how well the plan is nothing will happen without putting the effort in. Just f**king Do It (JFDI).

Get prepared and then just do it. Nothing will happen if you leave your light under a bushel. You’re great, tell people. Yes, you may make mistakes, but that will be few and far between.

If you spend two weeks preparing a newsletter that could be done in two hours, just because you wanted to be absolutely perfect, you may be putting your efforts into the wrong areas.

Of course, do what you do extremely well, however even the best and biggest companies make mistakes often!

Don’t worry JFDI.

3) Analytics

Make sure that your site has analytics in it. The most popular and one of the best is Google analytics. This uses cookies to capture your visitors information such as where they came from (great marketing info), how long they stayed and what pages they went to. All this information is invaluable to tell you how well your shop front of your website is working for you.

As said, Google analytics uses cookies so you will have to adhere to the cookie law and let visitors know, but this is a very small price to pay with regards to the benefits you will get.

We hope that this article is of use, feel free to forward it to whoever may find it useful.

Please follow our updates in the cowshed by subscribing to our newsletter https://smartcowmarketing.com

Digital marketing agency Surrey

If you are looking to develop your business and gain more cliental, get in touch with our digital marketing team for a free consultation where we review your challenges and help you execute your goals.

Constant contacts

07/12/202110/04/2012 by scmarketing

Smart Cow Marketing is a sales and marketing company based in Croydon, South London.

We help provide the technical solution to marketing issues that affect small to medium local businesses.

Which email software?

We obviously spend a lot of time using and assessing various types of email software.

They all have certain benefits and features as well as their drawbacks. We have spent a lot of effort testing out the options and have come up with a recommendation.

What’s on offer

Email and newsletter solutions appear to be everywhere. This can be from basic outlook address book or using the Newsletter feature that is embedded in one of our CMS systems, these will certainly do the job and get your message out. However, there is more to it than just sending the emails and if you want to take a step further then best go for one of the big boys.

This being Dot Mailer, Mail Chimp and Constant contact.

Dot Mailer v Mail Chimp v Constant Contact?

Having tested out all the options we can see benefits to them all.

Dot Mailer

A great solution for a large mailing list and larger companies. They are on the pricier side but have a great package in the ability to create send and track emails. Additional options such as auto send are at a premium though. A big benefit for UK businesses are that they are British and also that they will allow info@ addresses.

Mail Chimp

A very popular option with small businesses these days and great for a start up business, however be aware if you are in the UK there is little support from the US. Mail chimp is cheaper than Dot mailer and offers auto responder options but does not allow info@ addresses. Be careful in that you tend to get what you pay for.

Constant Contact

Finally, constant contact, this seemed to tick all the boxes with functionality, and cost. OK, this is a US based business, however the support and tutorials are fantastic. The amount of benefits and add ons are excellent and we thoroughly recommend them.

We hope that this article is of use, feel free to forward it to whoever may find it useful.

Please follow our updates in the cowshed by subscribing to our newsletter www.smartcowmarketing.com

Digital marketing agency Surrey

Community Purchasing Power – helping your community

07/12/202108/21/2012 by scmarketing

Smart Cow Marketing is a sales and marketing company based in South London.

Welcome to community purchasing power into the Smart Cow family. We were recently approached by a fellow web development company (Paramount digital marketing) to look into an inquiry they had, which has led us to delivering a new website for Community Purchasing Power.

What is CPP

Community Purchasing Power (CPP) is the brain child of Joss and Kate Bolton. Like most families they were feeling the squeeze and were looking at ways to reduce costs.

So, they felt that they could provide a more social responsible service to providing lower cost utilities through the power of group purchasing.

What did we do?

Well, it was a real pleasure working with the Bolton’s on this website as they have a good clear vision of what they wanted and a sound business model.

After going through several different options for the design we decided the current white and green reflected the business the best. We also spent a lot of effort in building a clean animation in HTML5 on the front page with various faces flying in from all angles (we will talk about HTML5 later).

Other features

Central to this website is the ability to capture details and take this to the utility providers to gain the bulk discount, which we duly delivered as well as blog and newsletter options. Also delivered is the social media channels of Facebook and twitter.

Our work is coming to a close here and now the hard work of promoting the business follows. So, good luck to CCP as the better it works the better off we will all be.

P.S. Out of interest one of the first parts of the brief was “no cartoons” so we tried to stick to this, however managed to present one option with the cartoon figure you see. This was really liked and a 180 degree change on having a cartoon figure and we think it works really well. Just another point to say how great it is when people are so open minded to new ideas.

We hope that this article is of use, feel free to forward it to whoever may find it useful.

Digital marketing agency Surrey

Our new Smart Cow Marketing video

07/05/202108/09/2012 by scmarketing

About Smart Cow Marketing

Smart Cow Marketing is a sales and content marketing agency based in Purley near Croydon, South London.

Our new video

We have just created a new video to give an overview of Smart Cow Marketing.

We hope you like it, we do.

Video is becoming a great new way to present you information across the internet and can be easier than you think.

So how do you do it?

Well there are various ways to get the video onto your website and with the increasing speed of internet service provider is not so restrictive as it would have been a few years ago.

We will be uploading a blog in the near future on how to do this as a cost-effective way to promote your business.

Think about

Make sure your message is clear, write down the script and try not to waffle on and on. If you are presenting to camera be animated and enthuse your point, if not to camera the use a screen capture piece of software.

Don’t like the sound of your own voice? Well you can also hire people to do this for you, it may not be as expensive as you think, we will cover this in later blogs.

Digital marketing agency Surrey

If you need a helping hand with your digital marketing strategy, contact us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!

Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.