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How to set up headers on your webpage

12/22/202411/05/2013 by scmarketing

Just as a supermarket will provide signs and directions to the products you must do the same with regards to your online content to aid the reader in the search engines.

All lost in the supermarket

In comparing this to a supermarket, the domain name is the equivalent to the name above the shop. Each of the pages within your site will have a unique URL which is equivalent to the banners above each aisle to let shoppers know whether going.

Let’s say you have found your way to Tesco’s and once inside you have found the fruit & veg aisle. You now need to narrow your search to find the vegetable that you would like. In the supermarket this is done with labels and signs on each row, within a website this is done through header tags.

Header Tags

Header tags bits of code that are placed around the title of a section of content within a webpage, if you saw the code it would look like this <h1> potatoes </h1> this would tell the reader the content of text below would relate to potatoes. Having the header tag each one shows importance of this content. H1 being the most important and there should only really be one of these per page. There may be many types of potatoes in a supermarket and in webpage these would be shown by lower-level header tags h2 through to h6 showing the search engine importance and relevance of each of the bits of content.

These header tags help search engines help visitors to find the right content and provide the right search results.

But again, with all search engine optimisation never try to think you can outsmart the algorithms as they will clearly see through any tricks to stuff keywords into your site and for all your efforts you will be penalised accordingly.

Here’s more tips on building a great website and if you need a hand in getting started get in touch today.

Digital marketing agency Surrey

If you need a helping hand with your digital marketing strategy, get in touch with us at Smart Cow Digital Marketing for expert advice on how to conduct an effective digital marketing campaign!

Services we offer include web design and development, SEO, Pay Per Click (PPC), social media management through to CRM and marketing automation.

Internet marketing

08/03/202110/14/2013 by scmarketing

Following on from last week’s blog about web marketing we have had some great feedback and several questions around the subject. The main feedback was that understanding different types of Internet marketing is all well and good however why do we really need to put a proportion of our marketing budget towards Internet marketing? The consensus of this rise because a lot of Internet marketing can be seen as either a) aimed at the entire Internet is not specific to a local market or b) we can tweet, send emails, start AdWords campaigns our self for free.

Internet marketing in the World Wide Web

It would be easy to believe that the amount of information on the Internet and the increasing competition out there that would appear almost futile to get a new local business to get noticed online by Internet marketing. Well actually as the search engines get smarter and smarter this actually tends to benefit the small local businesses above the larger competition. The search engines (generally Google) always want to make sure they provide the most appropriate results for their users and so they have come up with some incredibly clever algorithms to make sure that the search results are appropriate. Many years ago this was just to do with keywords on the site itself, this then improved to be something along the lines of a number of links pointing back to the site to act as a mark of approval. Now with the dawn of social media and more mobile technology devices that we talk to the search engines are looking at more “conversational” searches.

Conversational searches

So, what are conversational searches why do they affect me? Well as Google continually strives to improve its service realises that sometimes searches are performed by people talking to their mobile devices this changes a search from typed query of “Internet marketing company Croydon” to “find me my local Internet marketing company”. The device will generally know through GPS where you already are so the search results provide you with the most appropriate answer. From its answers you could follow up with a question such as “how far is that?”. And as you have just been provided with the answers for your local Internet marketing company it knows that is what you are referring to.

This means that searches are going to be much more specific to people’s own requirements and locations and interests as opposed to a generic search for multinational companies. This will therefore benefit small to medium-size businesses as well as benefiting local community and the search users.

Internet marketing to free

The second set of queries we had with regards to our web marketing blog was about what is the need to have an Internet marketing company when I can build a website for virtually nothing and only know how to tweet and use Facebook and send emails. To some extent that could be true as we certainly know how to paint a wall, service my car, or make a pizza. That does not stop me from hiring painters, mechanics of dialling out for a Pizza and we know that these guys can do it much quicker and effectively cheaper than we would be able to.

Internet marketing agencies such as Smart Cow Marketing constantly have people looking for the most effective way of marketing businesses online. We obviously only approve of white hat methods (ethical) as in the long term they always provide the best results. However, the search engines notice that there are significant amount of agencies that tried to “cheat” the system and so they are for ever improving the algorithms in how they produce results. This in return changes the rules on how websites are found, and hence a slight migration towards conversational searches. Internet marketing is a very new industry and the rules are changing at a great pace so in order to get the most out of it really needs a specialist who is constantly on the ball finding out what the changes to the rules are so we can focus marketing campaigns effectively.

Digital marketing expert Croydon

Smart Cow Marketing certainly goes above and beyond to make sure that they are up to speed with all the latest changes in the search engine optimisation world as well as other outbound marketing techniques. They do all the hard work you don’t have to and you can focus on my new business we get to grips with understanding what changes to the Panda and Penguin algorithms and how they affect your result online.

If you want find out more do feel free to give us a call at saymoo@smartcowmarketing.com or just give us a call on (020) 3137 1826. We look forward to hearing from you.

Content managed systems (CMS) website development

12/22/202410/09/2013 by scmarketing

When the Internet first started and businesses realised that they needed to have a website presence, it fell upon the IT developers to create websites as much as they had created IT programmes in the past. This was all well and good however when the actual business client wanted to make a change to the programme they had to go back to the programmers. Being clever little business people got very frustrated with this and demanded new functionality that allowed it so that they could update the content of the site without having to go through a developer. Businesses requested the developers to create software that the business users could update themselves, unless almost putting the developers out of business.

Thus the birth of content managed systems (CMS). These are extremely powerful and allow business users to update their sites instantly and bypassing the developers. This was obviously seen as a great business benefit and has cut out much of the processes that are involved in developing a computer program which at the end of the day is exactly what a website is.

Unfortunately, many of these processes included testing both the functionality and user acceptance. Business users have been placing content onto websites sometimes without testing against the various versions of Internet browser, and relative functionality within the site. So, this then calls back the programmers to develop tools that enable draft versions and testing to take place.

mojoPortal

There are some great CMS products on the market which provide great power and functionality to the business users and at a very affordable price. Most people have heard of products such as WordPress Joomla! and Drupal, they will have their benefits as well as drawbacks to all great products. Here at Smart Cow Marketing we have assessed all the relevant CMS systems on the market and from our point of view in delivering a quality products to our clients we have opted for a product called mojoPortal. We strongly believe that this provides a combination of security and functionality as well as the ability to develop bespoke tools for our clients.

The ease of access which clients can change content within the site is second to none as well as allowing the option for version control and managing content through draft and by giving users different level of authority. We have a great team that can develop fantastic skins that go over our websites to provide a bespoke and stylish website. Smart Cow Marketing is also very proud to be associated as they recommended developer by mojoPortal.

Digital marketing agency London

Smart Cow Marketing is an online marketing agency and web development company based in Croydon, Greater London. If you have any web development needs or looking for a specialist in mojoportal development then please get in contact on 020 3137 1826.

Search Engine Optimisation

11/15/202110/03/2013 by scmarketing

Evolution of the search engine has made great steps over the past decade. Initially we were presented with a variety of different search engines such as ask, Alta Vista, Yahoo and then along came Google. Google was a bit of a game changer, subsequently taking over the market of search engines. Its look has stayed the same however the functionality has significantly changed from the early days.

Early search engine marketing

Initially site started off with the rent on the content within the site, so if your business was selling red training shoes and your site mentioned several times throughout it the keyword “red training shoes” there was a good chance that you would be ranked highly for those keywords. There are also places within the pages of the site that the developers would specifically place the appropriate keywords, these are known as meta tags. However, the search engines and again in particular Google spotted that the use of keywords was being abused and some sites were just pushing their keyword again and again in a page in order to get the rankings up. This sometimes meant that not the most appropriate site rank higher against other more popular sites. So, search engines had to work out how to produce results based on popularity.

Search engine algorithms

So, the evolution of the search engine algorithms grew at a pace, looking at all different ways in which they could assess how popular a website is. One of the key ways is having a look at “offsite” methods to see how popular a site is. So, they started counting the number of external links pointing to a site, and in effect view in each of these links as a vote of approval for the site. And again this got abused by people trying to optimise the site so the search engines got smarter and made sure that the links were from other appropriate high rank sites. So, if a link was coming from the BBC website this would hold much more credibility than if you have 100 links from very poor websites that you had created just for the sole purpose of creating external links.

So the battle began between search engine optimisers and the search engines in order to try and outsmart each other. Much as you would have athletes trying to improve themselves for athletic competition. Some athletes will try to use banned drugs just as some online marketing companies may use black hat methods in order to gain better results. Ultimately though as we all know good will always prevail in the drug cheats will get caught in the black hat methods will always be overcome in new updates to the algorithms. Hence that is why at Smart Cow Marketing we will only use our methods in order to gain an increase in the rankings. And logically this always tends to be the best method as the ultimate goal for the search engines is to provide relevant content and we believe that white hat methods are the only way to ensure that your site is represented accurately on the web.

External links mean votes

So as these votes/external links and on-site content help the search engines decide which sites to promote depending on the keywords the search engines continue to look at new ways to enhance the user experience in providing the most relevant content. With the recent surge in social media sites is becoming much more apparent in the results of search engines and they are looking at content and recommendations within these media channels as yet another voter approval for the relevance of websites.

The search engines are constantly upgrading their algorithms that work out which sites should be placed above another which has a twofold effect. Firstly, it is great for the use of the search engines because it means that the results are always going to be the most appropriate results for our keyword searches and they are becoming more and more intelligent as time goes on. Secondly, it means that businesses do have to work hard at in ensuring there site is producing relevant content and is ranked appropriately. We have moved light-years the days of having a website for “red training shoes” was just enough, you now have to work at keeping your site and online presence relevant just as much as if you were a store owner and needed to keep your shop clean and smart for new visitors to find your products clearly.

London SEO agency

Smart Cow Marketing is an agency based in south of London in Croydon. We work hard for our clients to ensure their sites get noticed online, getting great results for the appropriate keywords. We have seen some of our clients who it would initially appear had great looking websites did not rank for the keywords. We have taken the sites got them to rank highly if not at the top for their chosen keyword. If you would like us to do this for your business and give us a call on (020) 3137 1826 or drop us an email at saymoo@smartcowmarketing.com