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When and what to schedule for social media marketing

08/03/202101/28/2014 by scmarketing

Some social networkers don’t like to engage in the discussion but they are there just for purely egotistical reasons. Social networkers simply collect friends and followers for the sake of having bragging rights in each time they get people. But following, connecting, or befriending just anybody dilutes your standing and influence among those in your audience.

Other people join because they feel they just need to join. They spend some days in setting up their own profiles.

Connection is the real motivation for any social networker especially in the field of business. You need to connect with people that share the same ideas and those who can improve your business standing and whose businesses you can help. You need to add value to the conversation, and not to enter the conversation as spammy, desperate or a time waster. If you develop a weak reputation in these social networks, it will be tough to stand up again.

Check social media twice daily – in the morning and afternoon

• Check Twitter through free online programs like HootSuite. Respond only when necessary and don’t waste your time in replying to senseless replies.

• Check LinkedIn. Reply to comments and emails when appropriate.
• Check your Facebook Page for inquiries or questions and respond quickly and professionally.

Certainly, your daily to-do list in social networking websites will be very different, given your commitments and your available time. Just ensure to make your schedule liveable as best as you can and keep changing it until it works well for you.

Social Media marketing agency

Incorporating social media into your marketing strategy can raise brand awareness and online presence. Visit our blog for tips on how you can improve social media presence.

If you feel you need support in getting your business noticed on social media, then get in touch with Smart Cow Marketing to discuss your needs further.

What does “white hat” mean when talking about SEO?

09/13/202112/24/2013 by scmarketing

White Hat SEO is the generic term that refers to optimising any website without violating the terms of use (TOS) of all search engines which you need to use.

Search engines use small programs called robots to crawl and index the internet, this process is focused generally on making the site easier for a machine to understand at the same time to maintain a friendly interface for people.

White Hat search engine optimisation is different to Black Hat search engine optimisation. The title and meta tags in black hat SEO might be used in fooling most of the search engines by making search engines think that the page is about something which it is not – e.g. an entertainment website masquerading as an education site.

White Hat search engine optimisation is an honest and reliable approach when optimising your website and the common principle is to do your best in order to be liked by the major search engines like Google, Bing and Yahoo.

The whole strategy is to make a right coded website that makes it easy for search engines to understand and to mimic optionally about what should happen for web pages that are liked by users.

So, for example, if a guest found a site and found that it was a good site then he/she would possibly write a good article about it, create a topic about it on the different general forums or add it in his/her social sites, make a group for it and open the discussion so other people try it as well. White Hat accelerates this process and is sometimes an automated process.

SEO company Croydon

As a digital marketing agency in Croydon, we’re well placed to offer local businesses digital marketing services and online marketing advice on relevant Local SEO Services and content marketing to help increase presence in search engine results pages (SERPs).

Get in touch to chat about your business goals and how a tailored SEO campaign can help your marketing strategy.

We can walk through ideas for video and the potential of using it for your business.

What you need to know about submitting to online directories

11/06/201912/17/2013 by scmarketing

One of the best ways to get good traffic for your website is to submit your website to many directories online. These directories are categorised (languages, health, entertainment, etc.), so when submitting your website, you suggest the suitable category that matches with it.

Often, you will be able to submit to a sub-category inside the major category. For example, let us say that your website is about aromatherapy. In the submission request, you can suggest “health” to be the main category.

Some of online directory leaders are MSN, Yahoo!, and DMOZ directory. To get a listing in these online directories is not free. Sometimes, you can submit for free in some search engine directories but they don’t give you any guarantee on how quickly your website will be accepted to be indexed.

So, if you need your listing reviewed faster, you have to pay premium listing fees to get an expedited listing service and they can review your website within few days then if your website is accepted, you would get it listed for a full year and then you can renew it in the next year to gain traffic from that source for longer time.

Listing at the major directories will pay off its costs in many and different ways:
• You will get high traffic to your website and your website will get a higher rank in search engines which will help you gain organic type traffic as people usually search in the directory listings and browse the listed websites.
• You will get many back links to your website. Certainly, this will give more traffic to your website.

Stick men indicating link building for SEO

Why manual links to your site are important

08/03/202112/10/2013 by scmarketing

One of the most important big steps in an efficient search engine optimisation campaign is link building. You can boost your presence in Google and maximise your Bing results or beyond with the help of our full suite of products!

Online marketing’s results are all about traffic. A business person knows that they have to spend money for marketing. If marketing gets you traffic, then it’s called an investment. You can invest in manual link building service – the best way to get traffic and rank higher in the search engine’s results. You can count each link as a vote for your website.

Advantages of having a quality link building campaign:
• Getting lots of useful and relevant links for your website;
• Search engines will position your website in a higher level in the search engine results;
• Traffic on your website increases due to the presence of high quality links that point and refer to your website;
• Get benefit from more leads if your website is targeting customers who search for buying certain products or getting a service from you;
• Business growth will surely come and improve.

Manual link building services are very important because they increase your website ranking, now more with search engines using SERP for website’s rankings. A complete link building service offers you an increase in the quality as well as quantity of your links, so that the importance of your website is clearly stated. Complete link building definitely offers a higher positioning in search engines’ results.

Digital marketing expert Croydon

We are a digital marketing agency based in South London working with small businesses, as well as those in accountancy and the construction sector to help get them noticed online. Drop us an email at Saymoo@smart-cow.com or give us a call on 020 3137 1826.