We’ve said for a long time now about the importance of video as part of your marketing strategy and recent insight from YouTube cements this further.
Over 1.5 billion users each month are watching YouTube shorts. You-Tube Shorts is a short-form platform offered by YouTube which simply means that videos are limited to 60 seconds. They are also shown as vertical videos. If this format sounds familiar, read on!
The YouTube Shorts app is fairly new. It launched in 2020 and has appeared in response to TikTok and Instagram Reels. YouTube Shorts is still in early stages and will evolve with the might of YouTube behind it – let’s face it there are 2 billion active users on YouTube each month.
Unlike its social counterparts, YouTube Shorts stay visible on the channel, they don’t disappear like Instagram Reels or Stories.
We know that video is important for increased engagement on social channels and so to is content in ‘bite-size’ chunks. So, we encourage you to trial using videos on Instagram Reels and perhaps explore YouTube Shorts to dip your toe into creating content on one of the most popular social media platforms for video.
To help you kick start your video content, head to our blog with tips for creating video for your business that are simple and effective to engage with your audience.
Video for digital marketing
If you need a hand with video content, we can help you factor these into your overall marketing plan from ideas and script creation through to video production and editing.