In these difficult times, it’s more important than ever to keep your business visible. After all, if potential customers don’t know that you exist, they can’t very well buy your products or services! But with budgets tight, you may be wondering how to go about marketing your business without breaking the bank. Luckily, we’re here to help. Keep reading for some tips on how to tailor your digital marketing strategy to fit your budget.
Web Development
Having a website is essential for any business that wants to succeed in the digital age. Potential customers will likely look for your website before they ever visit a shop or book an appointment at your salon, so it’s important that it makes a good impression. A well-designed website will not only look professional but also be easy to navigate and full of useful information about your products or services.
If you’re working with a limited budget, consider hiring a freelance web developer to create a basic website for you. This ensures that your website will be modern, responsive for all devices and optimised for search.
When you work with Smart Cow to develop your site, you’ll benefit from over 20 years of expertise to help you create your contemporary website. Once your site is up and running, as it will be a Content Managed System (CMS) you will be able to make future updates yourself to help cut down on ongoing costs.
Onsite SEO
If you develop a new website then your web developer should provide initial onsite SEO for you such as completion of Meta desc, alt tags, web optimised images and clear call to actions. However, it’s recommended to regularly update your website with new content as search engines like this. You can do this yourself with a regular, unique and relevant blog content offering tips and advice. Or, you could work with an agency to help create a content marketing calendar for you. Adding keywords that you wish to be found for in search engine results pages (SERPs) will help your position in organic search.
Social Media Marketing
One of the most cost-effective ways to market your business is through social media. Platforms like Facebook and Instagram have billions of users worldwide, so there’s a good chance that your target audience is already using one (or both) of them. And best of all, setting up a social media account is free!
Of course, simply having a social media account isn’t enough. To really see results, you’ll need to put in the time to post regularly and interact with your followers. If you’re not sure you have the time or resources to do this yourself, consider hiring a social media manager—they can help you create and execute a plan that fits both your budget and your goals.
Online Advertising
Another great way to reach potential customers is through online advertising. Platforms like Google Ads and Facebook Ads allow you to specifically target people who are interested in what you have to offer—and you only pay when someone clicks on your ad!
When creating an online advertising campaign, be sure to set a budget that you’re comfortable with and track your results carefully so that you can adjust your strategy as needed.
Cost effective digital marketing
Marketing your business doesn’t have to be expensive—there are plenty of cost-effective ways to get started. By utilising social media, your website, and PPC/online advertising, you can reach potential customers both near and far without breaking the bank.
Here at Smart Cow, we specialise in tailor-made digital marketing solutions for businesses of all sizes. Whether you’re a small business owner just starting out or a large corporation, we can devise a plan that fits both your needs and your budget.