With over 3 billion searches being conducted on Google each day, there is a good chance that some of those searches are for products or services that your business offers. By running a Google Ads campaign – a form of online paid marketing i.e pay per click or PPC advertising – you can put your business in front of potential customers who are already interested in what you have to offer.
With Google ads being the most popular form of PPC, we’ve rounded up 7 reasons why you may want to consider Google ads to improve your lead generation activity and grow your business.
1. Google Ads are affordable
One of the main reasons why small businesses should consider Google Ads is because it is an affordable way to reach a large audience. Google Ads allows businesses to set a budget for their campaigns and only pay when someone clicks on their ad. You can set a budget for your Google Ads campaign so that you don’t overspend.
2. Google Ads are effective
Google Ads are an effective way to reach potential customers. Google Ads allow businesses to target their ads to people who are searching for specific keywords related to their business. This means that businesses can be sure that their ads are being seen by people who are interested in what they have to offer.
3. Google Ads offer a variety of ad types
Google Ads offer a variety of ad types that businesses can use to reach their goals. For example, businesses can use text ads, image ads, video ads, and even product listing ads. This means that businesses have a lot of flexibility when it comes to choosing the right ad type for their needs.
4. Targeted advertising
Another benefit of Google Ads is that they allow you to target your advertising to specific groups of people. For example, you can target your ads to people in a certain geographic location or people who have visited your website in the past. This ensures that your ads are being seen by people who are most likely to be interested in what you have to offer.
5. Measurable
Another advantage of using Google Ads is that it is very easy to measure the results of campaigns so that you can see how effective your campaign is. Google provides businesses with detailed reports that show how many people saw and clicked on their ads. This information can be very valuable in helping businesses determine campaign success.
By tracking how many people have clicked on your ad, how many sales have been made as a result of your ad, and what keywords are performing well. This information can help you to adjust your campaign so that you get the best results possible.
6. Increased brand awareness
A Google Ads campaign can also help to increase brand awareness for your business. When people see your ads, they will start to become familiar with your brand and what you have to offer. This increased awareness can lead to more sales and more customers in the long run.
7. Google Ads can help businesses grow
One of the primary benefits of running a Google Ads campaign is that it can help you to reach more customers.
By reaching a larger audience and generating more leads, businesses can increase their sales and expand their operations.
PPC agency Croydon
A Pay Per Click ads agency (PPC) can help your firm be found online and to stand out in local search results. Talk to us about setting up a Google ads campaign to promote your products and services.