Creating content that resonates with your audience is essential to growing your business.
However, devising a content marketing strategy that suits your needs can be daunting – especially if you’re not sure where to start.
Here, we’ll outline five key factors you need to take into account when creating your content marketing strategy. So read on – and get started putting together a plan that will take your business to the next level!
1. Who is your target audience?
This is arguably the most important question you need to answer when putting together your content marketing strategy. After all, you can’t create content that resonates with your audience if you don’t actually know who they are! Defining your target audience will help you determine what kind of content to create, where to distribute it, and how best to reach them.
2. What type of content will resonate with your target audience?
Once you’ve identified who your target audience is, it’s time to start thinking about the type of content they’d actually want to consume. This can be anything from blog posts and articles to infographics and video tutorials.
If you’re not sure what kind of content will work best, consider conducting a survey or doing some market research.
3. Where will you distribute your content?
In order for your content marketing strategy to be effective, you need to make sure you’re distributing your content in the right places.
Firstly you need to ensure your website design is user friendly and appropriate for your audience. This will be the main hub for your content as you will want to lead people back to your website. It’s the place to add your blogs, Q&A’s, infographics or eBooks for download.
It’s also important to know which social media channels and online platforms your target audience is using – and then creating a presence on those channels. For example, if most of your target audience is on Facebook, then it makes sense to focus your efforts on that platform rather than others.
4. How often do you need to create new content?
Creating new content on a regular basis is essential to growing an engaged online following.
However, how often you should produce new material depends on a number of factors, including the size of your team and the amount of time and resources you have available.
A good rule of thumb is to aim for at least one new piece of content per week. But remember the old adage – quality over quantity!
5. How to drive traffic to your website?
The fact that you’ve identified the need to create a content marketing plan places you ahead of your competition. This is because one of the most effective ways to drive traffic to your website is to create compelling content that speaks to your target audience.
Once you have high-quality content, promoting it through social media and ensuring that you optimise the content on your website will form part of your ongoing Search Engine Optimisation (SEO) activity which can help bring users to your website.
In addition, paid search advertising such as a Pay Per Click (PPC) campaign with Google Ads can be a great way to reach potential customers who are already interested in what you have to offer. As people type in what they are looking for in search engines, a well curated PPC campaign with relevant keywords will offer the opportunity for your campaign to be shown as an Ad in search results.
By utilising a mix of these strategies, you can help to drive traffic to your site and growing your business.
Digital marketing consultant Croydon
We are a Croydon based digital marketing agency offering a range of marketing services including web design, content writing, keyword research, local SEO, PPC campaigns such as Google Ads to help improve your online presence and visibility online as your SEO experts.