Website optimisation for business growth

What your website looks like, where it’s found, how up to date it is and how easy it is to navigate are all crucial factors to its success in attracting and engaging your target audience.  

A tailored Search Engine Optimisation (SEO) campaign will help your business be seen online. 

Website optimisation involves looking at how your website is built, the keywords within content on your website and the backend (such as Meta Descriptions, Alt Tags etc.) as well as understanding your target audience and their search behaviour.  

With this in mind, you can start to build a strategy to improve your rankings in the organic (non-ads based) search results. 

Target audience

You’ll already have worked out your online target audience persona to create the content for your website. But if not, look at our blog to help you create a persona 

Then think about what updates you can make to your website content or call to actions to make it engaging to this audience and worth their time visiting your website.  

Think quality over quantity when it comes to content on your website. As well as good use of negative space and imagery to help guide the web users’ eye easily around your web page.

Outbound, internal inbound links

As part of the ranking process, search engines consider the quality of links, awarding scores based on the usefulness and relevance of those links.  

Internal links can ease navigation within the website this is for people as well as search engines.  

While, incoming links to your website provide an indication of how useful your content is to others as people share posts on social media. Less links will have an impact upon where you return in a search result for a given term. 

Meta descriptions

Think about when you’ve recently searched online for something. You will see results where companies have great headlines and a paragraph of well written copy that entices you to click the link instead of others.  

Behind the scenes you can create these paragraphs or meta descriptions on pages on your website – these are really good when it comes to blogs you may upload. Meta descriptions are a website’s way of telling Google and other search engines exactly what each of your pages are about, what to display and how to display it in the results.

Google My Business

One of the first things to do when your website is live, and to help it be seen in search, is to ensure you have a Google My Business page and complete as much as you can on this page – it’s Free to do! 

Check out our blog on completing a Google My Business page.

In a nutshell the benefits of onsite SEO are:

  • Enhanced brand perception and online presence through better ranking 
  • Better rate of enquiries due to improved visibility 
  • Prime and prominent visibility across Google Maps 
  • Attraction of closely related audiences through better use of popular search terms 

Refresh your website with our web design services in Croydon

Having read our article, is it time for a website review and refresh? We can create new web designs that are modern, responsive and optimised. Why not take advantage or our website audit offer and book a free website design consultation to discuss your options.