If you’re like most business owners, you know that having a well-designed website is critical to your success. But what are the latest trends in website design? In this article, we’ll outline five key trends to keep in mind when you’re planning on revamping your website in the near future.
1.) Minimalism is still in style - keep your website design simple and clean
In recent years, there has been a trend toward simplicity in website design. This “minimalist” approach calls for clean, layouts and white space. The goal is to make websites easier to navigate and improve the user experience.
While this trend started out as a way to create more visually appealing websites, it has since become an important part of usability and search engine optimisation (SEO). A well-designed minimalist website can be both beautiful and functional, and it is sure to stand out in today’s crowded landscape. When done right, minimalism can be an extremely effective way to engage visitors and drive conversions.
2.) Increased use of negative space
As part of the minimalist design approach, it’s important to consider negative space – the area of a design that is left blank, unadorned, or devoid of visual elements.
When used effectively, negative space can help to create a more balanced and harmonious design. As we continue to face an ever-increasing deluge of visual information, this is a key trend to keep in mind. By creating more deliberate and intentional use of negative space, your web design can be more impactful and memorable.
3.) More typography for a responsive website
The shift away from complex designs with multiple elements has been driven in part by the growing popularity of mobile devices. With smaller screens and less space to work with, web designers have had to focus on delivering the most important information in the clearest possible way.
Typography is also more responsive, it scales well on different devices, from desktop computers to mobile phones. As a result, we’re seeing more websites that rely on typography and whitespace to create a sense of order and hierarchy.
4.) Gradients, duotones, and other colour combinations for visual interest
The use of colour is one of the most important aspects of web design. And, while there are a number of different ways to add colour to a website, one trend that has been gaining popularity lately is the use of gradients, duotones, and other colour combinations.
Two-tone gradients are particularly popular, as they can add a touch of visual interest without being too overwhelming.
Duotones (two colours blended together) are also becoming more common, and they can be used to create a cohesive look while still allowing for some variety.
5.) Video
Video has become an increasingly popular element of website design. There are a number of reasons for this trend. Firstly, video is an immersive medium that can engage viewers in a way that static text and images cannot.
Additionally, video is highly shareable, making it easy for website visitors to spread the word about your brand.
Finally, video is an excellent way to drive conversions, as it can be used to showcase product features or highlight customer testimonials. As a result, incorporating video into your website design is a trend worth considering.
Professional website design and development Croydon
Are you looking to update your website design? If so, be sure to keep an eye on these five trends.
At Smart Cow Marketing, we specialise in helping businesses like yours create beautiful and effective websites. For web design in Croydon, contact us today to learn more about how we can help improve your website design and drive traffic and conversions. Thanks for reading!