Social media can be a cost-effective way to reach your target audience. Once you have worked out the right social channels for reaching your audience or you’re in need of a refresher on why you’re using social media for business, here’s a few quick basic tips to connecting and engaging with your audience.
Build genuine connections
To build a loyal following you need to be genuine. Take the time to get to know your online audience and make sure to communicate information which is valuable to them. Remember to have genuine interactions with those following you and those that you want to reach.
Social media is about dialogue
Refrain from using your platform as a megaphone to shout about everything your business has to offer. While it can be a place for promotions, the most effective way to use social media is to be social. This means sharing interesting tips and advice that will help solve your target audience’s challenges. As well as sharing links to articles of interest or introducing interactive polls. Focus on engagement!
Add links
Aim to direct traffic to your website from your social media platforms to specific landing pages to help generate leads. This can be done by adding links into your social updates or adding inks in your Instagram profile bio or swipe up links on your stories. It’s a great way to promote new blogs, discounts, or other helpful resources.
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Check out our free Lead Generation guide for 30 tips on how to bring lead generation to the forefront of your marketing campaign. Download The 30 Greatest Lead Generation Tips here!
Get in touch with Smart Cow Digital Marketing today for an in depth talk about how your business can flourish using social media as part of your wider digital marketing strategy.