The highest-converting lead generation campaigns are the ones that deliver on what they promise. They should create a seamless transition from your ad copy and design to the deliverable itself.
Pay Per Click ad copy
When you set up your next Pay Per Click (PPC) ad copy you need to ensure that the content of the ad and call to action (CTA) that the prospect clicks on reflects what is on the landing page of your website.
Content marketing
Make sure that you’re presenting a consistent message throughout the process and providing value to everyone that engages with your lead capture.
Your lead generation campaign should mirror everything else on your website, on your blog, and within the product that you will eventually try to sell or the services you provide. If not, you’ll have a difficult time getting your lead to the next lifecycle stage.
Your campaign should be about more than just obtaining an email address. It should be about developing a new customer. This is why a dedicated landing page for your offer is really important.
Call to action
CTAs are meant to send visitors to a landing page where they can receive a specific offer. Don’t use CTAs to drive people to your homepage, for instance. Your landing page needs to elaborate more on what the ad is about – that’s why someone clicked on it in the first place. You then want that person to stay on your website as long as possible so irrelevant content will send them packing far too early.
Even if your CTA is about your brand or product (and perhaps not an offer like a download), you should still be sending them to a targeted landing page that’s relevant to what they are looking for and includes an opt-in form. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.
Lead generation strategies
Online lead generation encompasses a wide range of tactics such as CTAs and website pop-up boxes to capture emails through to digital marketing campaigns such as Pay Per Click advertising, social media networking via LinkedIn Sales Navigator and optimising your website to improve rankings in search engines.
Inbound marketing agency in Surrey
If you’re looking for qualified leads become a lead generation magnet with the help of Smart Cow. Take a closer look at our marketing services or book a consultation and we can discuss digital marketing strategy that is best to achieve your business goals.
We specialise in digital marketing for accountants as well as providing digital marketing services and web design for local businesses within Croydon. If you’re looking to grow your business, get in touch.
Find our more about lead generation strategies for your business in our blog.