Time is of the essence when it comes to Search Engine Optimisation (SEO), as it is a long-term strategy. This sometimes puts people off from even starting to do anything in the first instance as it can initially be a daunting prospect.
So, we thought we’d gather some quick steps to help boost your organic rankings in search engine results. These aren’t necessarily quick wins – as it does take time for you to start seeing the benefit of website optimisation activity. But these are easy actions that can help you in the long-run as well as set a precedence and routine each time you upload any new content to your website.
SEO to boost your results in search engines
1. Meta titles and descriptions
Check that your meta titles and meta descriptions are complete on the backend.
Your meta title is the bold text you see for a website when you search for something online. To help you write the title think of it as if you are simply telling the person searching exactly what they will find on that page.
The title is also a key indicator to Google about the page content so with an explanatory title this can really help Google find the best matched pages for that search. Keep the meta title under 60 characters.
The meta description is the descriptive paragraph you will find directly under the title in search. Stick to between 120 and 158 characters so that the description doesn’t get cut off. Add in keywords you would want your business to be found for as this helps boost you in search too.
Depending on how many pages you have on your website, including blogs, this may take some time to do. But, now you are aware of its importance for SEO then set goals per week of completing a certain number of blogs until you have done them all. Then once you have achieved that, make the process completing the meta titles and descriptions part of your content marketing. So, when you write a blog ensure that you also think of the meta title/description at the same time.
2. Alt text / description
If you have images on your website, then these will want an alt description. This describes the page design and image content. These descriptions may well have already been completed at the web design and development stage. If not, just start to add the descriptions.
3. Fix broken links
Internal links help Google and your visitors understand your web page and navigate your website with ease.
However, there’s nothing worse than clicking a link that doesn’t work so now is the time to do a quick audit of your website and fix any links that are broken. If you don’t really have any links to other pages on your website, then we would recommend that you conduct this task as soon as possible. Make it easy for your visitor to get in touch with you and find useful information simply by adding in links.
For future blogs you write remember to always think of link building when you upload the blog to your website. Again add this to your process checklist.
Don’t forget – make sure you have links to your social media channels on your website.
4. Google My Business
Make sure your Google My Business page is up to date. If you don’t have one, then now is the time to create this. This is a quality directory on the most popular search engine so help Google find you.
SEO digital marketing agency
We’ve not touched on keyword research in this blog as we wanted to really give you those quick hit wins that you can conduct yourself for website optimisation.
Check out some of our previous blogs with more detail on SEO and keywords if you want to discover more.
- Improve local SEO by creating local content
- 6 SEO tips to improve search ranking including keywords
- The benefits of local search
If you need help on your digital marketing to kick start your SEO campaign and improve your online presence in search results then get in touch with us for your free consultation or a free website audit.
We’re an SEO agency in Croydon specialising in SEO marketing for accounting firms and local businesses looking to grow with quality leads.