Name: Smart Cow Marketing
Price range: $$$

Inbound marketing is focused on lead generation to attract quality clients from qualified leads interested in your accounting services.

An inbound marketing strategy is about building brand awareness and trust through thought leadership content. Certainly, in the current COVID-19 situation it’s about sharing insightful content that will help your potential customers.

Adding context to your marketing activity that’s relevant to your audience is key to success.

Inbound marketing strategy for accountants

We recommend that you take time to understand who you are selling to. An accounting practice will know from experience who their main clients are. Therefore, create an imaginary persona based on this. What are the challenges that your target audience faces? Empathise with their requirements and personalise your content.

It’s all about appealing to your relevant prospects to reach those quality leads interested in your accounting services.

Think of your overarching message and USP – why should someone come to your accounting firm as opposed to another? What are you offering that’s different and make is specific to your target audience?

Download The Beginner’s Guide to Inbound Marketing to help you create your marketing strategy.

What does inbound marketing include?

There’s no one size fits all to inbound marketing, even for an accountancy practice.

There’s a number of inbound marketing tactics that a digital agency will draw on to create a strategy to generate traffic for your accounting firm. Here’s an overview of digital marketing tools.

What to do first with inbound marketing

Your website is at the core of your business, it’s your shop window. So, a review of your current site is a key first step to take.
Think of the keywords you want your accounting firm to be found for. If your expertise lies in outsourcing services such as bookkeeping, payroll and VAT returns, then make sure you have content that answers questions for your potential clients covering these topics.
Make sure your website is easy to navigate. A lot of websites these days are Content Managed Systems (CMS) so you can generally make quick fix updates yourself. If you have trouble updating anything then get in touch with a digital marketing agency that manages web design and development. We offer free consultations and can provide a proposal based on your requirements.
Have you completed your Google My Business page? It’s free to do and is the ultimate directory to be on providing quality links back to your website.
An ongoing content marketing plan is also key. This will help position your accounting firm as a thought leader in the sector. So, think of adding a blog to your website or more up to date articles as this provides great new content for a website. Having already implemented your keyword research, including relevant phrases in your new blogs will help search engines find your practice.

Working with an inbound marketing agency in Surrey

As a digital agency for accountants, we would look at your business, understand your objectives to then tailor an inbound marketing campaign for your firm encompassing the tactics that are right for your goals.

Why not contact us for a FREE consultation? If you’re looking to grow your business, talk us through your current position, where you would like to be, your target audience and objectives and we can work on a proposal for you.

In the meantime, Download The Beginner’s Guide to Generating Inbound Leads.