With lots of people now working from home, many of us are getting to grips with video conferencing to hold our regular update meetings. But not only that, video is a great way to spread the word of your products and services, a tactic often used in digital marketing campaigns.
Video is great for content marketing and sharing on social media, but don’t just take our word for it, just look at some of these staggering statistics:
Well, it certainly makes sense to be in the mix when you see how popular video is.
So, if you’re embarking on creating some short video tips for your clients and prospects or perhaps you’re looking to host a webinar, here’s our top tips for working on video.
Tips for your delivery on camera
- Look at the lens.
- Keep hands away from your face.
- Don’t fidget – Don’t hold anything (if possible) as you’ll have a tendency to fidget with it.
- Avoid looking at notes when you’re talking. It doesn’t need to be word perfect. You want it to come across as natural.
- Smile or make sure your face is animated. Be expressive, much more than normal.
- Keep the message concise.
- Speak slowly. This helps make the piece authoritative, easier to understand and easier to edit.
- Practice, practice, practice.
- Above all – be natural.
Tips for video set up
- Appearance: Check your appearance, hair, collar, background should be as clear as possible.
- Lighting: Nice soft light to the face, also a light to the wall behind works well, if possible.
- Sound: Make sure there is as minimal background sound as possible. Reduce the hum of your PC, fans, air conditioning, switch of the ringtone of mobiles, and your messages on PC/Laptop etc.
- Check your sound recording is good.
Relevant content for Search Engine Optimisation
It’s not about posting any video, it’s important that your video content is also targeted to your audience, with a relevant script, tagline and a clear call to action for increased engagement.
If you haven’t already, then develop keywords and phrases for your business. This is simply about what key term you would like to be found for when people search online. The more content you produce using keywords the more your website is recognised by search engines and improves your search engine optimisation (SEO). This is relevant to video, not just written content. You can add captions to videos so that people don’t have to switch volume on.
We’d recommend having accounts on channels such as Vidyard, Vimeo and YouTube. This all helps with your rankings in search. Think about the name of your video file and its title when you upload to the video channels as it should contain keywords. On YouTube you can add an SRT file to enable you to add subtitles and closed captions rather than burn them onto the video file. This can help with SEO within the YouTube channel. Don’t forget this is another search engine.
Video for your website
It’s not just about sharing your videos on social media and adding to video channels such as YouTube. Remember that you should be adding the video to your website. Ideally you want to push social media posts back to your website to view the video. Remember that placing the video higher up the page is much better for engagement with website visitors.
Smart Cow is a digital marketing agency in Croydon. If you’d like a free website review to look at how your website is performing in search to find out how an SEO campaign can help local search results, complete our form and we’ll take a look for you.