Unlock business growth

As part of our Practice Growth Sessions, we work with clients to unlock the tools at their disposal to help them lay the groundwork to grow their business. If you’ve been following our series of blogs about these sessions, you’ll see that we’ve already covered quite a few pointers to help you build your digital marketing campaign. In this blog, we focus on brand collateral that you have. It’s about delving into the tools at your disposal to grow your business, so you have a clear picture of what gaps you may need to plug.

What do you have in place?

Here’s a checklist to help you discover what you already have:

• What processes and guidelines do you have in place?
• Do you have a company logo or brand guidelines?
• What are your company values and vision?
• What are the strengths of your team? What hidden strengths can they bring to the table?

Having this background to hand will help you form a well targeted marketing plan as messaging will be aligned to your values and visions. It will also shed light on whether you need to relook at your branding to ensure it has the right look and feel to reflect your vision, services and target audience.

Investing in marketing

Once you’ve made these notes, think about your annual turnover and your current and potential marketing investment. The reason being is that if you wish to grow your business you will need to commit to investing in marketing. This is generally 10% of a targeted revenue.

Book a Practice Growth Session

You can use our blog series to help formulate your marketing plan as we run through all aspects of what you should do to prep a digital marketing campaign from understanding who your target audience is to listing keywords you want to be found for. If you would like some help with this then we’re running Practice Growth Sessions where we can help navigate you through these steps and tailor your digital marketing campaign. As digital marketers in Croydon, we are more than happy to lend you a hand in helping you grow your business.

Our sessions are for businesses keen to grow and ready to invest in a digital marketing campaign to achieve their goals. It will arm you with the fundamental details for you to be able to implement a campaign to help you grow.

Keep an eye on our blog for more tips on how to grow your business.