If you’re looking for growth in your accountancy practice then considering investment in marketing could be the approach to bring prospects to your door. But, with the host of marketing tactics out there, where do you start and what’s the best approach?
Unfortunately, there’s no one answer. But there’s a whole host of tools at your disposal to get awareness of your practice out there. Here’s the lowdown on what you need to consider.
Website
First and foremost – is your website doing its job? What we mean by this is that you need to look at your website and question whether there are succinct facts about what you do? Is the content relevant to your target audience? And, are there clear calls to action to get that contact coming your way?
Google My Business
Then you need to make sure your website is seen. Make sure you’ve populated Google My Business with details of your firm. This is free to do and at the very least get the basic information up there about your company, such as website, telephone number, contact email and opening times, as this all helps with SEO and it’s another place that you can be seen. Once you have the basic company details uploaded, explore other options available such as adding offers, your news and imagery as well as asking for clients to leave reviews. Again, this all helps with your organic search rankings.
Pay Per Click
Pay Per Click (PPC) is a great way to help increase traffic to your website. If you are trying PPC – of which Google Ads are the most popular – then getting your website up to date and populated with relevant content is so important. For a PPC campaign you will want a dedicated page on your website so that when people you are targeting click on an ad they land on a page with relevant content and because it is relevant this will help lower the cost of the ads.
Content
Regular and relevant content through blogs on your website, email marketing, social media posts etc., will help position you as thought leaders and build your brand. But don’t forget images and video content. Be factual with content offer tips, industry statistics and insight. Search engines also trawl through your website pages all the time looking for fresh and relevant content so this tells the search engines that you are the place to go to.
Social media
Then there’s social media. Do you have presence on any social channel? Now you may think that Facebook is just for seeing who ate and drank what but actually having a Facebook page for your company that is up to date, even if you don’t post much from it, means that you have visibility on one of the largest search engines.
The best channels for accounting firms are LinkedIn and Twitter. With LinkedIn it’s worth remembering that you’re networking. It’s not about selling it’s about creating that business relationship. You connect with people to then be able to engage in the future to talk about products and services.
With a Twitter account your bio is a quick opportunity to showcase what services you offer. It’s worth having presence on this channel as your competitors will and it allows you the opportunity to share industry insight from accounting resources such as Accountancy Age.
Read our blog on the different social media platforms and how to use them for more insight.
Practice growth sessions
If you’re an accountancy practice looking to grow then why not book a practice growth session with us at Smart Cow.
Get in touch today via our online form or call on 020 3137 1826 or via saymoo@smart-cow.com